09 Jan 2023

Hello from the new Chief Executive

Good afternoon,

A short note from me to say hello on my first day at the South Australian Tourism Commission.

It’s terrific to finally be in Adelaide to join the SATC team, and more broadly, the South Australian tourism sector. I’ve arrived at a very busy time in the event calendar, which is helping to kick off 2023 with a bang.

I come to South Australia with a real passion to drive and grow tourism in SA and a determination to embrace the world-class opportunities we have in this state.

I intend to get out and about across the state over the coming weeks and months, and look forward to meeting many operators, industry stakeholders and sector advocates in my travels.

From my previous role in Tourism Tasmania, I have watched as the SATC has continued to push marketing boundaries, support operators throughout bushfires and COVID, drive new events, and develop world-class products and experiences. This has helped the sector hit an incredible $7.3 Billion waypoint at September year-end and fills me with great confidence that we are heading in the right direction – well on our way to returning to the pre COVID record high by the end of this year.

I am being fully briefed on the challenges the sector is currently facing, including the impact of the Murray River floods as well as workforce shortages, particularly in our regions.

Finally, I want to publicly thank Stephanie Rozokos for her steady stewardship of the SATC over the past six months.

I am grateful to come into a well-structured organisation, with a passionate staff, and look forward to tackling the challenges and opportunities that 2023 brings.

Thank you, and I look forward to exploring South Australia and everything this state has to offer.

Emma Terry
Chief Executive