06 Feb 2023

Free industry webinar - China High-End Travel Workshop 

With China now open to international visitors, the SATC is hosting a free online webinar designed for operators to make the most of the return of this key international market.  

Prior to COVID-19, China was South Australia’s largest inbound market contributing $384 million of the $1.2 billion international visitor economy. In the six years prior to COVID-19, China had significant growth tripling in value from $130 million to $384 million.

Throughout the pandemic, the SATC continued its presence in China to maintain relationships and resources.

The SATC Global Markets team is currently working with the China team on marketing campaigns with Tourism Australia and key partners such as Ctrip. 

It is expected that initially South Australia will see a different group of Chinese travellers return. Rather than larger group tours, a high-end traveller with a greater disposable income is likely to be the first to return.

To help the South Australian Tourism Industry understand this competitive segment and the opportunities available, the SATC will be hosting a free online webinar China High End Travel Workshop – connecting with an important sector in China at 4pm, Thursday 23 February.

This interactive workshop led by two well respected and experienced luxury travel agencies in China, 6renyou Travel and Yetravel, will cover the high value Chinese travellers’ behaviours, preferences, and expectations with insights around the changes to this group post pandemic.

To express interest in joining this webinar, please contact [email protected].


Time: 4pm
Date: Thursday 23 February
Cost: free
RSVP: [email protected]

Please be aware that travellers arriving in Australia from China are required to undertake a COVID-19 test within 48 hours prior to travel and show evidence of a negative test, regardless of their COVID-19 vaccination status and the same requirement is applied for travellers back to China. Chinese travel agencies are able to offer outbound tourism group travel for Chinese citizens to 20 countries. Australia is not currently one of these selected countries which is also one of the reasons for the focus on the high-end individual traveller.