FIFA Women's World Cup Trophy sees South Australia

South Australian football fans are invited to share the exciting lead-up to next month’s FIFA Women’s World Cup Australia & New Zealand 2023™ as the Original trophy spends the next three days touring the state.

As part of the FIFA Women's World Cup™ Trophy Tour campaign “Going Beyond”, the trophy will take a quick trip to the Barossa, drop in to Illuminate Adelaide and the Art Gallery of South Australia – as well as giving fans in Victoria Square, Rundle Mall and Gepps Cross a chance to get up close.

Jacob's Creek and Pernod Ricard Winemakers Global Marketing Director Eric Thomson said: "We are beyond thrilled that the FIFA Women's World Cup Trophy will be visiting the Barossa and spending time at Jacob's Creek Cellar Door. We're excited for the local community to come together over a drop worth sharing and celebrate what will be a historic national event.

South Australia is the latest stop on its official tour, which began on 8 June and has visited each of the 32 countries taking part in the FIFA Women’s World Cup 2023™ as part of a mission to celebrate future football talent and build excitement ahead of the tournament.

Minister for Sport and Recreation and Minister for Women Katrine Hildyard, FIFA Beyond Greatness™ Champion Bruce Djite, Football Australia Head of Commercial and Events Tom Rischbieth and former CommBank Matilda Sacha Wainwright gathered at Hindmarsh Stadium this morning to welcome the trophy.

The Trophy Tour precedes the FIFA Women’s World Cup Australia & New Zealand 2023™ which starts on 20 July. An upgraded Hindmarsh Stadium will see England, Brazil, China PR, Korea Republic, Morocco, Haiti and Panama play across four group-stage matches on 24, 28 and 30 July and 1 August 2023, as well as a Round of 16 match on 8 August 2023.

The event is expected to have a global viewing audience of more than two billion people, with a further 1.5 million fans expected to fill stadiums across Australia and Aotearoa New Zealand.

Minister Hildyard said the tour reinforced the scale and significance of the FIFA Women’s World Cup 2023™ and the legacy it will leave.

“This incredible tournament will see the best players in the world take to the pitch right here in Adelaide.  It is another boost for South Australia’s visitor economy, as it continues to reach new heights, and an outstanding opportunity to create a significant legacy for our state,” Minister Hildyard said.

“The FIFA Women’s World Cup will highlight sport’s power to unite and inspire and to advance gender equality – in sport and everywhere else.  We look forward to harnessing the power for change that will come through seeing these remarkable women being celebrated for being strong, physical and talented, giving us an unprecedented opportunity to shift attitudes about the roles that women can play.”

“This is so exciting for our state – we will see the best football, welcome fans to our state, grow participation and advance meaningful and lasting change – through the tournament itself and through the significant legacy events we are holding including the global women in leadership symposium The Power of Her – set for 8 August.

FIFA Chief of Women’s Football Sarai Bareman said anticipation for the tournament was building.

"We are delighted to announce the arrival of the FIFA Women's World Cup™ Trophy Tour in Adelaide and throughout the captivating region of South Australia,” Ms Bareman said.

“This extraordinary tour serves as a celebration of the immense talent and unwavering passion within women's football, igniting inspiration among the upcoming generation.

“With an astounding outpouring of support from South Australia, we are forging a remarkable legacy for women's football here in SA and beyond. Let us come together and unite, transforming this tournament into an unparalleled spectacle of the global game.”

Football Australia, CEO, James Johnson said Football Australia, as co-host, was proud to bring the tournament to Australia.

“Adelaide will be a fantastic host city for the tournament and we urge fans and communities to make the most of this once-in-a-lifetime opportunity,” he said.

“We are excited about the opportunity for this tournament to unite Australians and leave a lasting impact on communities through legacy programs in South Australia.

“We thank FIFA and the Government of South Australia for their partnership and continued support.”

The FIFA Women’s World Cup Trophy Tour will visit the following locations in South Australia:

Sunday 2 July

Jacob’s Creek, Barossa: 12pm–4pm
The Trophy Tour will visit the Barossa to celebrate women who are defying expectations, both in and out of football.

Illuminate Adelaide Base Camp, Adelaide: 5pm–7:50pm  
Giveaways and FIFA Women’s World Cup™ mascot Tazuni™ will feature along with the Original trophy.

Monday 3 July

State Centre for Football, Adelaide: 9am–1pm
The centre will welcome the Original trophy on the same day it hosts a conference for nutritionists, injury prevention specialists and referees.

Gawler Place Canopy, Adelaide: 3pm–6pm
Bruce Djite will accompany the Original Trophy on Rundle Mall for FIFA giveaways, music and more.

Tuesday 4 July

Victoria Square/Tarntanyangga, Adelaide: 9am–11am
The trophy will be included in welcome to country and smoking ceremonies as part of NAIDOC Week.

Art Gallery of South Australia, Adelaide: 12pm–2pm
Former Japan player Aya Miyama, Art Gallery of South Australia Director Rhana Devenport and FIFA Beyond Greatness Champion Natasha Stott Despoja will take part in a ‘Tuesday Talk’ about contemporary heroes.

Along with five FIFA Women’s World Cup Australia & New Zealand 2023™ matches at Hindmarsh Stadium, Adelaide will host the FIFA Fan Festival at Festival Plaza, with the site to feature live music, football activities, delicious food and beverages and matches on the big screen.

Please visit fifa.com for more information on the FIFA Women’s World Cup 2023 and to purchase tickets.