Cruise this summer, intrastate continues record-high, & more...
It’s been a bumper school holiday period, with South Australians continuing to look and book local.
An estimated $200 million will be pumped into our visitor economy these school holidays, with $50 million of that spent over the October long weekend.
I’ve been out in region over the past month, meeting with operators and learning what’s happening first-hand. From Fowlers Bay in the Eyre Peninsula where I saw a busload of visitors heading on a tour with EP Cruises, to Renmark and Berri in the Riverland which has seen a roaring trade, it’s reassuring that there are plenty of South Australians still embracing regional getaways.
I’m headed to the Clare Valley next up – a region which has already smashed its 2025 target, recording $134 million in visitor expenditure in the 12 months to March, two million dollars more than what it set out to achieve in four years’ time.
I know there are pockets of the industry that this local boom doesn’t extend to – CBD hotels and tour operators for example, which are more heavily impacted by the downturn in interstate visitation.
As part of #GoToTown, our FOMO Fridays initiative has aimed to not just generate business on the four Fridays in the series, we’re working to change behaviour – enticing visitors and CBD workers back into the city.
Read on for further updates for our industry.
Read our Industry Update – 7 October 2021 here.