Be part of Winter. Our Way. campaign

Inspire visitors to discover the unique offerings available across South Australia this winter by being part of the next iteration of our 'Travel. Our Way.' campaign – 'Winter. Our Way.'

The next phase of our domestic campaign will be in market later this month, with a focus on driving demand throughout winter. It will showcase the unique events, food and wine offerings, and natural experiences available across South Australia during the cooler months and encourage potential travellers to make a booking.

The marketing campaign aims to drive domestic audiences to the ‘Winter. Our Way.’ deals and offers page on southaustralia.com, which will go live from May.

Operators can be featured on this webpage by updating any winter-based offerings they have available from May until the end of August via their Australian Tourism Data Warehouse (ATDW) listing. These offerings will be featured on the 'Winter. Our Way.' deals and offers page on southaustralia.com.

To make the most of the campaign for your business, winter-based experiences and offers need to be submitted via your ATDW listing by 29 April.

Offers may include experiences that are available in the cooler months – think unique tour itineraries, winter-based produce, or accommodation features. Existing off-peak packages and special offers are also encouraged to be listed.

To assist you to get involved in the winter campaign, an Industry Toolkit is now available which includes ideas for winter-based deals and offers, campaign assets, suggested messaging, and social media templates that can be customised and shared across your digital platforms.

We have engaged directly with industry stakeholders across the state to help inform the development of the campaign and showcase some of the best of our tourism regions in winter.

The campaign will target key domestic markets, with a focus on encouraging South Aussies to explore their own backyard throughout the traditionally off-peak season.

Want to be involved?

For further information and next steps to be involved in the Winter. Our Way. campaign, visit our Travel. Our Way. campaign page.

For ATDW support and guidelines, visit our ATDW Support & Marketing Hub.