26 Aug 2021

Attract more visitors – new ATDW Hub to boost businesses

A new Australian Tourism Data Warehouse (ATDW) Support & Marketing Hub is now available to assist South Australian tourism operators and event organisers to further promote their businesses, events, deals and offers, create valuable exposure and attract more visitors.

Developed by the South Australian Tourism Commission, the ATDW Support & Marketing Hub resources aim to support the state’s tourism industry to maximise the opportunities presented by the SATC’s marketing campaigns and the state’s key tourism portal, southaustralia.com

What is the ATDW?

It’s Australia’s national platform for digital tourism information where you can create a listing for your offering (business and/or event). Your listing will appear on SA’s key tourism portal, southaustralia.com, and other tourism websites such as australia.com.

What are the benefits?

Southaustralia.com generates more than 20,000 qualified and commission-free leads to South Australian tourism businesses via their ATDW listing each week, connecting businesses and event organisers to consumers.

In 2020-21, a record 12.9 million visits were made to southaustralia.com and over 3.3 million direct leads were generated to South Australian tourism operators and events – more than tripling the previous record set, at 1 million leads in 2019-20.

Using ATDW is quick, easy and FREE to South Australian tourism businesses and events.

How do I get started?

Visit the new ATDW Support & Marketing Hub for step-by-step guides and videos about creating an effective and up-to-date listing on the ATDW.

Find out more about the benefits of an ATDW listing, hear from operators already reaping the rewards of having a listing, and learn tricks and tips on how to optimise your listing for success.

For further information

The SATC hosts regular ATDW information sessions across the state to support operators in maximising their listings.

There are upcoming sessions planned for McLaren Vale Grape & Wine Association (for members only) on Monday 30 August; and a session in Goolwa, Fleurieu Peninsula on Monday 6 September for any operators who register. Register or get more session information here.

For any further questions about the ATDW Support & Marketing Hub, please contact SATC Marketing via email [email protected].


See the full Industry Update – 26 August 2021 here.