Peaks and troughs, highs and lows. It has been somewhat of a recurring theme for our state’s tourism industry over the past three and a half years – but 2022-23 has proven to be among some of the best 12 months for tourism in South Australia.

Our visitor economy reached record highs that were far beyond forecasts, it was the first full year of international visitation since the start of the pandemic, and we saw a resurgence in domestic travel that was fuelled in part by new Australian-first major events.

Since June 2022, our state’s visitor economy has grown by a staggering $3.8 billion, up from $6.1 billion to a record breaking $9.9 billion. This well and truly surpasses our June 2023 target of $7.6 billion.

This incredible growth is off the back of strong interstate spend throughout the year and increased international spend since the borders opened in February 2022. While this is a milestone to celebrate, it’s worth noting the results reflect that travel is more expensive due to inflationary pressures and workforce shortages which are contributing to an increased spend per visitor.

Nonetheless, this is no small feat, and it speaks to the hard work, dedication and innovation of our state’s industry and the operators within it, who help make South Australia a destination of choice.

Regional tourism, which enjoyed strong growth in 2021 and 2022 continues to do well. To the year end June 2023, regional South Australia hit a record-high $4.7 billion, surpassing its $4.0 billion target set for 2025 and up 32 per cent on pre pandemic levels.

I joined the agency in January 2023 to take up the role of chief executive officer. During my first six months, I have travelled the state to meet with key stakeholders including our regional tourism managers and chairs and our tourism operators, and I am pleased to say that I have been lucky enough to visit each region. I have seen first-hand our state’s key major events in action which showcase South Australia on a national and international stage. From the benefits to our visitor economy that new events bring, conversely, I’ve also seen the impacts of the once-in-a-century flood on tourism operators and their communities in the Murray River, Lakes & Coorong and Riverland.

A key focus for 2022-23 has been supporting the recovery of these flood-affected tourism regions after they missed out on the summer season. From the get-go, the SATC worked in partnership with our regional tourism managers and chairs in these regions, with local and state government, and the Tourism Industry Council of South Australia (TiCSA). We were out on the ground, hearing about the situation and meeting with operators to find out how we could best support them. Our agency also formed the SATC Murray River Tourism Recovery working group, which has the expertise to deliver a strong and sustained marketing campaign, to help tourism get back on track in our river communities.

A key deliverable for the SATC has been the development of the River Revival Voucher program and Rise Up for Our River marketing campaign. Designed to drive visitors to our river communities as soon as it was safe to do so, the River Revival Voucher program was shaped and refined in consultation with tourism operators. With the first round of vouchers complete and the second round travel period running through until late 2023, the program has already made a huge contribution to recovery. Round one pumped an estimated $3.1 million in total economic impact into the state’s river regions, prompting visitors to book a trip “right now”. Meanwhile, initial data shows round two generated more than $5.6 million in booking value alone. I am grateful to all of our stakeholders and partners, particularly impacted operators who have worked with us closely to help make this important stimulus program a success.

Events have been a key driver of demand for our state this year with new and returning events injecting $438 million into the state’s economy as of June 2023. In addition to delivering three managed events (National Pharmacies Christmas Pageant, Santos Tour Down Under, and Tasting Australia presented by RAA Travel), we’ve also showcased our state on the international and national stage with blockbuster events. These include our first Harvest Rock, AFL Gather Round, and LIV Golf Adelaide, as well as game one of the NRL Ampol State of Origin, and five matches of the FIFA Women’s World Cup as a host city of the 2023 tournament, and there is more in store for the second half of 2023.

Cruising has made a buoyant return to South Australia, after a two-and-a-half-year COVID induced hiatus. The 2022-23 season has seen a record 103 cruise and expedition ship visits to our state’s ports. This is up from the 82 cruise ship visits to South Australian ports made in 2018-19 when the sector contributed $145 million to the state.

The SATC has also jointly led the development of a new South Australian place brand, working with Brand SA and key government agencies. Uncovering our unique South Australian story is an important piece of work that will shape how our state is positioned on the national and international stage. It involves a whole-of-government approach and will deliver a cohesive narrative about why South Australia is the best place to live, work, visit, study and invest in. We will continue to work in partnership with Brand SA, as well as the Department of the Premier and Cabinet and StudyAdelaide, to deliver the new place brand in early 2024.

Thank you to the South Australian tourism industry and the State Government for continuing to work with us to recover and grow our state’s visitor economy. Together, we’ve made some remarkable achievements this year, and we are ready and prepared to seize the opportunities and work through whatever challenges face our industry over the coming year.

Emma Terry
Chief Executive Officer
South Australian Tourism Commission

 

Our Purpose	Our role under the South Australian Tourism Commission Act 1993 is to assist in securing economic and social benefits for the people of South Australia through promoting the state as a tourism destination and further developing and improving the state’s tourism industry.
Our Vision	To grow the visitor economy in South Australia to $12.8 billion by December 2030, providing 52,000 jobs.
Our Values	Go Boldly - We thrive on taking risks and enjoy stepping outside our comfort zone. Dig Deeper - We never settle for simply scratching the surface. We’re hungry for knowledge, fresh ideas and innovations. Can Do - We believe there’s nothing we can’t do as a team. Share The Love - We have a passion for excellence and exceeding expectations.
Our functions, objectives and deliverables	To help us achieve our vision, our work is guided by six strategic priorities, outlined in the South Australian Visitor Economy Sector Plan 2030: Marketing Experience and supply development Collaboration Industry capability Leisure and business events Promote the value of tourism

Our organisational structure as of 30 June 2023.

Our Board structure as of 30 June 2023.

Name	Position	Initial Appointment	Appointment Expiry Date
Mr Andrew Bullock	Chair and Director	2 July 2019	2 July 2021 – 1 July 2024
Mr Ian Horne	Director	5 October 2006	2 July 2023 – 1 July 2025
Mr Grant Wilckens	Director	2 July 2019	2 July 2023 – 1 July 2025
Ms Donna Gauci	Director	2 July 2019	2 July 2023 – 1 July 2025
Ms Jayne Flaherty	Director	1 October 2019	1 October 2021 – 30 September 2023
Ms Jessica Greatwich	Director	7 October 2022	7 October 2022 - 18 September 2023
Ms Justyna Jochym	Director	7 October 2022	7 October 2022 - 18 September 2023
Mr Eoin Loftus	Director	19 September 2022	19 September 2022 - 18 September 2024

In 2022-23 there were six Board Meetings held. All Board Directors attended all six Board Meetings except for Mr Grant Wilckens, Mr Eoin Loftus, Ms Jayne Flaherty and Ms Jessica Greatwich who attended five Board Meetings.

During 2022-23 there was one change to the agency’s structure and objectives as a result of internal reviews or machinery of government changes.

• The South Australian Motor Sport function was transferred from the SATC to the South Australian Motor Sport Board (SAMSB) on 8 September 2022 under a Chief Executive to Chief Executive agreement dated 6 January 2023. This occurred after the South Australian Motor Sport Board (Miscellaneous) Amendment Act 2022 (SA) was assented to on 14 July 2022. The amendment established the SAMSB to facilitate and promote motor sport events in the state.

The Hon Zoe Bettison MP is the Minister for Tourism.

Emma Terry is the Chief Executive Officer, responsible for leading the agency to grow tourism in South Australia and increase the recognition of the value of tourism and its contribution to employment in our state.

Stephanie Rozokos is the Chief Operating Officer, responsible for driving the financial, business services and cultural direction of the agency, leading finance, contracts, procurement, risk management, executive services, human resources, strategy and insights and information communications technology functions at the SATC.

Erik de Roos is the Executive Director of Marketing, responsible for leading the destination brand and developing and delivering marketing activity that promotes all that South Australia has to offer. The focus is on growing visitation and keeping South Australia top of mind as a compelling and accessible holiday destination.

Hitaf Rasheed is the Executive Director of Events South Australia, responsible for growing events in South Australia and attracting new events to the state to round out our events calendar. She also leads the management and delivery of the Santos Tour Down Under, Tasting Australia, National Pharmacies Christmas Pageant and the state’s sponsored events, including AFL Gather Round and LIV Golf Adelaide.

Nick Jones is the Executive Director, Destination Development, responsible for increasing accessibility to South Australia, attracting new hotel and infrastructure development, and regional tourism development.

South Australian Tourism Commission Act 1993
Major Events Act 2013

South Australia’s visitor economy continues to grow after the prolonged and devastating effects of the COVID-19 pandemic. The last 12 months have been a period of optimism and growth after some three years of unprecedented disruption to the state’s tourism industry. While we are not without challenges ahead (rising cost of living, increasing interest rates and an unstable international environment, to name a few), we are finally unencumbered by a global pandemic.

The South Australian visitor economy in 2022-23 recovered back to pre-COVID levels one year prior to the SATC forecast of December 2023.

The $9.9 billion at June year end was well above the predicted result of $7.6 billion due to an exceptionally strong 12 months. These results show a strong recovery across the year, with strong growth in international spend since Australia’s borders opened in February 2022, and most significantly, the resurgence in interstate spend throughout the year.

The interstate market reached a record high expenditure of $3.5 billion at year end June 2023, up $872 million on the pre-COVID December 2019 of $2.7 billion and up on the previous record high in March 2023. This result is well above the target of $2.4 billion for interstate expenditure.

Intrastate expenditure continues to be strong, reaching a record high $3.2 billion in the year to June 2023 and above the target of $2.8 billion.

While yet to fully recover, we have also seen growth in the international market. It has now been over a year since the reopening of our nation’s borders, and the international market has grown from virtually zero to $1.0 billion. This is above the year end June 2023 target of $560 million but still below the record high $1.2 billion prior to the pandemic at December 2019.

The overall growth of South Australia’s visitor economy shows that current conditions are extremely strong, but also reflects that travel is more expensive, driven by inflationary pressures and workforce shortages which have increased prices and thus increased spend per visitor. While inflation has been a significant contributor to the latest results, it is still an outstanding achievement. Analysis shows that when calculated in the same dollar value as 2019, total expenditure would equate to $8.6 billion - a result which would still be a record-high expenditure for the South Australian visitor economy.

	Dec-19	Jun-21	Jun-22	Jun-23
Target ($b)	$7.5	$4.9	$6.1	$7.6
Actual performance ($b)	$8.1	$5.8	$6.1	$9.9

 

The SATC’s key 2030 ambition is to grow the visitor economy to $12.8 billion, generating 52,000 jobs. To reach this bold vision, the South Australian Visitor Economy Sector Plan 2030 sets out six priority areas for industry development. They are Marketing, Experience and Supply Development, Collaboration, Industry capability, Leisure events, and Promote the value of tourism.

As of June 2023, the state’s visitor economy is worth $9.9 billion, ahead of the SATC’s target of $7.6 billion. In terms of tourism employment, the latest figures for 2021-22 show there were 34,000 people employed in the sector. This is down on the 2020-21 results where the industry saw employment of 34,700. It needs to be remembered that the 2020-21 results were held up by the Federal Government’s ‘Job Keeper’ program and without this, tourism employment would have been significantly lower in the first year of the pandemic. With the strengthening of the state’s visitor economy from mid-2022 onwards, it is expected we will see employment start to rise in the figures for 2022- 23, when the next State Tourism Satellite Accounts are released in June 2024.

The below table outlines the SATC’s high level targets and progress towards achieving its 2030 goals. For detailed information on the SATC’s strategic priorities under the South Australian Visitor Economy Sector Plan 2030 and its progress against these, please see the Board Performance Agreement Report at Appendix C.

The following tables below include a summary of the Election commitments and Agency commitments.

Agency objectives	Indicators	Performance
2030 Target – Total expenditure	Grow the value of our tourism sector to $7.6 billion per annum by June 2023 (on the way to our December 2030 target of $12.8 billion).	Target achieved: the value of South Australia’s tourism sector grew 63 per cent to $9.9 billion in the year to June 2023.
Election commitments that relate to 2023 Target – Total expenditure Tourism Industry Capability Building Program	Provide $1.6 million in funding to the Tourism Industry Council of South Australia (TiCSA) over a four-year period to deliver three programs: Business Capability Program, Careers in Tourism and Cultural Development Program.	On Track Business Capability Program: delivered more than 35 workshops that included all tourism regions. Careers in Tourism Program: a tourism Careers Guide was developed and distributed to schools. Cultural Development Program: the South Australian Aboriginal Tourism Operators Association (SAATOC) was officially formed in collaboration with Aboriginal tourism operators.
Election commitments that relate to 2023 Target – Total expenditure $15 million additional marketing funding	Use the $15 million additional marketing funding provided by the state government in 2022-23 to assist in delivering marketing priorities.	Target achieved. The additional marketing investment of $15 million contributed to the rapid recovery of the South Australian Visitor Economy following COVID, resulting in record-breaking visitor expenditure of $9.9 billion for the 12 months year ending June 2023.
Election commitments that relate to 2023 Target – Total expenditure Recreational Fishing Tourism Strategy	Develop a recreational fishing strategy in consultation with peak fishing bodies and other stakeholders to increase visitation motivated by fishing and to increase visitor spend and length of stay based on fishing opportunities. The strategy will be published in early 2024.	On Track. The SATC, in partnership with RecFish SA, commenced this project in early 2023. Industry and public consultation occurred from March through to August 2023, including YourSAy. The strategy is now being finalised and is on track to be published ahead of schedule.
Election commitments that relate to 2023 Target – Total expenditure Experience Nature Tourism Fund	Support the promotion of nature-based tourism activities in South Australia.	Commenced /Ongoing. There are four rounds of funding available through the Experience Nature Tourism Fund. Round one closed in October 2022, with 18 projects receiving funding.
Election commitments that relate to 2023 Target – Total expenditure Limestone Coast campaign	Develop a new campaign to lift the profile of the Limestone Coast region to Australia and the world. Support local events to grow and thrive such as the Generations in Jazz Festival, which draws tourists from across the state and interstate.	On Track. The SATC has partnered with 57 Films to deliver a documentary-style program to promote the Limestone Coast. The project is now in post production. The Generations in Jazz event received support through the SATC’s Regional Event Fund in 2022-23.
2030 Target – International expenditure	Grow international tourism expenditure in South Australia to $560 million by June 2023 with a milestone of $3.3 billion by December 2030.	Target achieved: the value of South Australia’s international tourism grew to $1.0 billion in the year to June 2023.
2030 target – Domestic expenditure	Grow interstate overnight expenditure in South Australia to $2.4 billion by June 2023 and intrastate overnight expenditure to $2.8 billion.	Target achieved: the value of South Australia’s interstate tourism sector reached $3.5 billion and intrastate reached $3.2 billion in the year to June 2023.
2030 Target - Employment	Grow tourism direct employment to 40,400 by June 2023 and 52,000 by 2030*. June 2022 target was 32,000. *Due to the 12-month lag in receiving employment data, the SATC will not receive the June 2023 figures until June 2024. In the 2022-23 Annual Report, the SATC is reporting against its June 2022 employment target.	Target achieved for June 2022: the latest data shows direct employment in the tourism industry dropped by 2 per cent to 34,000 people in the year to June 2022. This is ahead of the June 2022 target of 32,000. Conditions have since improved dramatically, and we expect when figures are released in 2024, the 2023 target of 40,400 will also be achieved.
2030 Target - Leisure events	Increase the economic value of events to the full potential of $750 million by 2030, with a June 2023 waypoint of $359 million.	Target achieved: the value of South Australia’s leisure events sector grew 57 per cent to $438 million in the year to June 2023.

 

In 2022-23, the SATC continued to administer a range of processes and practices in delivering its responsibilities under the South Australian Tourism Act 1993 and in adherence to government financial, procurement, contracting, human resources, ICT, governance, risk management and auditing requirements.
The SATC maintains a high level of financial control over its destination development, events and marketing operations to ensure accountability for government resources. These controls consist of processes (policies, procedures and systems) that are operated and monitored to provide reasonable assurance about the effectiveness and efficiency of operations, reliability of management, statutory, financial and taxation reporting, the appropriate management and control of risk, and compliance with applicable legislation and other financial management policies.

The SATC ended the 2022-23 financial year in line with budget and met all savings targets required. In 2022-23 an additional $15 million in marketing funding was provided to the SATC to boost marketing of South Australia as a tourism destination and to help South Australia compete with other markets across the nation as economies opened up following the COVID-19 pandemic. In addition to this, funding was provided from the Major Events Fund which sits within the Department of Premier and Cabinet to support new and existing events.

The SATC’s Reflect Reconciliation Action Plan (RAP) supports our employee and tourism strategy with a set of key milestone deliverables which contribute towards the five dimensions of reconciliation, race relations, equality and equity, institutional integrity, unity, and historical acceptance. In 2022-23, the RAP Working Group delivered key programs including Advanced Cultural Awareness Training, National Reconciliation Week and NAIDOC week events including staff participation in a range of educational programs.

In 2022-23, the SATC continued to provide a safe working environment including a range of workplace measures aimed at promoting physical and mental wellbeing. Targeted employee wellbeing activities were delivered with the introduction of the SATC Wellness Calendar. The Resilience Project, a 10-part online wellbeing series created to support employee mental and physical health was rolled out as well as a partnership with Healthy Minds to conduct an SATC staff wellbeing survey. There was an increased focus on leadership development for existing and emerging leaders, including Manager Essentials training, Project Management training, and Time Management training to foster professional growth and development. The SATC’s values are embedded within the organisation through the Culture and Values Group which drives and influences the agency’s culture through staff engagement and implementation of initiatives which encourages a high performing workplace.

Staff took part in the SATC’s annual staff engagement survey in December 2022. This survey provided an objective mechanism for assessing the cultural environment. Results from the survey showed an improvement in staff engagement from 2021 and reported high levels of staff engagement, well above available industry benchmarks. Individual performance reviews were used to identify both organisational and individual learning and development needs and opportunities.

The SATC has increased organisational cyber security maturity in accordance with the South Australian Government cyber security requirements, namely South Australian Protective Security Framework and the South Australian Cyber Security Framework. This has been achieved through partnerships with external agencies to continuously assess and improve upon the requirements and guidelines contained within these frameworks. A number of measures were implemented in 2022-23 to ensure compliance including improved ICT backup testing and recovery procedures, implementation of a staff messaging platform to assist in incident management and a number of initiatives to improve security and protection against cyber threats. Staff awareness activities and cyber security education have also been a focus in 2022- 23.

Program name	Performance
SATC Student Placement Program	The SATC works with local higher education providers to offer placements to students currently enrolled in courses related to tourism, marketing and events. In 2022-23, eight student placements were supported.
Aboriginal Employment Strategy	In line with the deliverables of the SATC’s first Reconciliation Action Plan, the SATC employed two Aboriginal and Torres Strait Islander people. The SATC also works across Government and with local higher education providers to promote employment opportunities to candidates.
Traineeships & Apprenticeships	The SATC supports two trainees. One who is enrolled in a Certificate III in Business Administration and one who is enrolled in a Certificate IV in Live Production & Technical Services.

Performance management and development system	Performance
Employee Performance Management and Development Reviews (Compliance measured via a custom-made online recording tool)	All employees are required to have individual performance management and development plans reviewed as a minimum on a biannual basis. In 2022-23, 95 per cent of employees had a current performance review in place (the percentage without plans includes employees on periods of extended leave).
Employee Performance Management and Development Training	The SATC delivers in-house training to ensure employees have the knowledge required to complete biannual reviews. All employees attend training relating to the SATC’s performance management and development review process.
Training Needs Analysis (TNA)	A TNA is conducted using information captured within Employee Performance Management and Development Reviews. From this, individual, group learning and development activities are identified.

Program name	Performance
Work Health and Safety Briefings and Induction	All employees are required to attend a Work, Health and Safety briefing on joining the agency. Refreshers are delivered on a regular basis to ensure knowledge remains current. Contractors engaged by the SATC to undertake work on its sites are provided with site specific inductions and where required, provided with safety specific Work, Health and Safety documentation and briefings.
Work Health and Safety Policies and Procedures	The SATC has a suite of policies and procedures which address Work, Health and Safety matters and outline safe working practices. Polices are reviewed on an annual basis to ensure they remain current. Work, Health and Safety Management Plans are created for events and are reviewed yearly. All construction works conducted by the SATC are accompanied by the relevant Work, Health and Safety Management Plans as required by law, and regular inspections are conducted to ensure the requirements of the plans are carried out.
Work Health and Safety Training	The SATC has a specific Work, Health and Safety training needs analysis in place in order to identify required Work, Health and Safety training for individual roles. The SATC supports the appointment of two trained Bullying and Harassment Contact Officers.
Work Health and Safety Committee	The SATC’s Work, Health and Safety Committee meets four times annually. The Committee provides a forum for management and employees to discuss Work, Health and Safety matters and acts as the key Work, Health and Safety consultative mechanism.
Employee Assistance Program (EAP)	The SATC provides a free and confidential EAP to employees. The SATC’s EAP provider also delivers wellbeing sessions to employees on a biannual basis.
Health, Safety and Wellbeing Initiatives	People and Culture and Work, Health and Safety teams work to deliver a calendar of initiatives aimed at promoting physical and mental wellbeing. The SATC’s Culture and Values Working Group provides a forum to drive and influence the agency’s culture through staff engagement and implementation of initiatives which focus on staff health and wellbeing.

 

Workplace injury claims	2022-23	2021-22	% Change (+ / -)
Total new workplace injury claims	0	1	-100%
Fatalities	0	0	NA
Seriously injured workers*	0	0	NA
Significant injuries (where lost time exceeds a working week, expressed as frequency rate per 1000 FTE)	0	0	NA

*number of claimants assessed during the reporting period as having a whole person impairment of 30% or more under the Return to Work Act 2014 (Part 2 Division 5)

Work health and safety regulations	2022-23	2021-22	% Change (+ / -)
Number of notifiable incidents (Work Health and Safety Act 2012, Part 3)	2	2	NA
Number of provisional improvement, improvement and prohibition notices (Work Health and Safety Act 2012 Sections 90, 191 and 195)	0	0	NA

 

Return to work costs**	2022-23	2021-22	% Change (+ / -)
Total gross workers compensation expenditure ($)	$15,665	$13,119	+19%
Income support payments – gross ($)	$0	$646	- 100%

**before third party recovery

Data for previous years is available at: https://data.sa.gov.au/data/dataset/work-health-and-safety-and-return-to-work-performance-reporting-south-australian-tourism-commission

Executive classification	Number of executives
Executive A	1
Executive B	2
Executive C	1
Executive E	1

Data for previous years is available at: https://data.sa.gov.au/data/dataset/executive-employment-reporting-south-australian-tourism-commission

The Office of the Commissioner for Public Sector Employment has a workforce information page that provides further information on the breakdown of executive gender, salary and tenure by agency.

Financial report audit opinion: unmodified

The following is a brief summary of the overall financial performance and financial position of the agency. For further information refer to the audited 2022-23 financial statements, attached to this report.

Statement of Comprehensive Income for the year ended 30 June	2022-23 $’000	2021-22 $’000
Income	134 460	92 683
Expenses	141 543	103 217
Net result	(7 083)	(10 534)
Total comprehensive result	(7 083)	(10 534)

 

Statement of Financial Position as at 30 June	2022-23 $’000	2021-22 $’000
Current assets	21 479	31 844
Non-current assets	5 059	6 547
Total assets	26 538	38 391
Current liabilities	13 537	17 369
Non-current liabilities	5 058	5 996
Total liabilities	18 595	23 365
Equity (net assets)	7 943	15 026

The following graphs show the main items of income and expenses for 2022-23 and 2021-22.

 

 

The following is a summary of external consultants that have been engaged by the agency, the nature of work undertaken, and the actual payments made for the work undertaken during the financial year.

Consultancies with a contract value below $10,000 each

Consultancies	Purpose	$ Actual payment
All consultancies below $10,000 each - combined	Various	8,542

Consultancies with a contract value above $10,000 each

Consultancies	Purpose	$ Actual payment
All consultancies above $10,000 each - combined	Various	203,290
	Total	203,290

Data for previous years is available at: https://data.sa.gov.au/data/dataset/consultants-reporting-south-australian-tourism-commission

See also the Consolidated Financial Report of the Department of Treasury and Finance for total value of consultancy contracts across the South Australian Public Sector.

The following is a summary of external contractors that have been engaged by the agency and the nature of work undertaken, where the actual amount paid or payable for work undertaken during the financial year was AUD $10,000 (or equivalent) or greater.

Contractor	Purpose
17 Tours Pty Ltd	Event management services
1834 Hospitality Pty Ltd	Cooperative marketing
233 Victoria Square Hotel Pty Ltd	Event facilities, catering, accommodation services
4G Expo Pty Ltd	Event operations services
AAPC Ltd	Cooperative marketing
AAT Kings Tours Pty Ltd	Cooperative marketing
Abarca Sports SL	Sporting services
Adelaide Building Engineering Group Pty Ltd	Event infrastructure services
Adelaide Coachlines Pty Ltd	Transport services
Adelaide Event Operations Pty Ltd	Event operations services
Adelaide Expo Hire Pty Ltd	Event infrastructure services
Adelaide Oval SMA Ltd	Event facilities, catering
Adobe Systems Software Ireland Ltd	Digital marketing services
Advanced Tent Technology Pty Ltd	Event infrastructure services
Adventure Charters Investment Trust	Tourism services
Advertiser Newspapers Pty Ltd	Advertising services
Aggreko Generator Rentals Pty Ltd	Event infrastructure services
Airdna LLC	Market research
Air New Zealand Ltd	Cooperative marketing, transport services
Alevo Pty Ltd	Event infrastructure services
Alliance Airlines Pty Ltd	Transport services
Allshelter Pty Ltd	Event infrastructure services
Altus Traffic Pty Ltd	Traffic management services
Alyse Vozzo	Promotional services
Amaury Sport Organisation	Broadcast services
America Unlimited GmbH	Cooperative marketing
American Express Australia Limited	Cooperative marketing
Americanas Pty Ltd	Event management, catering services
Anabelle Bits Pty Ltd	ICT services
Annette Elsie Edmondson	Event management services
Apollo Lighting Service Pty Ltd	Event production services
Argyle Sports Inc	Sporting services
Around Australia Motorhomes Pty Ltd	Event infrastructure services
Artcraft Pty Ltd	Tourism and event infrastructure
Asahi Beverages Pty Ltd	Event catering services
ASB Bank Limited	Banking services
Aspire Down Under LLC	Cooperative marketing
Astana Qazaqstan Team SA	Sporting services
ATF Services Pty Ltd	Event infrastructure services
Atomix Design Pty Ltd	Creative/design services
Attorney Generals Department	Legal services
Auditor Generals Department	Finance services
Auscycling Ltd	Event operations services
Australia New Zealand Central Reservations Office Pty Ltd	Cooperative marketing
Australian Cruise Association	Tourism services
Australian Football League	Event management services
Australian Green Clean (Events) Pty Ltd	Cleaning and waste services
Australian Pacific Touring Pty Ltd	Cooperative marketing
Australian Sports Medicine Federation SA Branch Inc	Event operations services
Australian Tourism Data Warehouse Pty Ltd	ICT services
Australian Tourism Export Council Limited	Training services
Australian Trade and Investment Commission	Market research
Avocado Consulting Pty Ltd	ICT services
B&H Australia Pty Ltd	ICT services
Belgravia Sports Apparel Pty Ltd	Event uniforms
Benjamin Neville	Tourism services
Bianco Hiring Service Pty Ltd	Event infrastructure services
Bicycle Network Incorporated	Event management services
Big4 Holiday Parks of Australia Pty Ltd	Cooperative marketing
Bikesportz Imports Pty Ltd	Event operations services
Blanco Pro Cycling Team BV	Sporting services
Blue Ocean Operation Pty Ltd	Accommodation services
Boltz Pty Ltd	Event infrastructure services
Boost Promotions Ltd	Promotional services
Boyd Public Relations Ltd	Public relations services
Brick Builder Pty Ltd	Entertainment services
Budget Rent a Car Australia Pty Ltd	Transport services
Bunnik Travel Pty Ltd	Cooperative marketing
Burleigh Logistics Pty Ltd	Temporary staff (events)
Calicoan Pty Ltd	Event production services
Calypso Star Charter Pty Ltd	Tourism services
Carat Australia Media Services Pty Ltd	Advertising services
Carat New Zealand Ltd	Advertising services
Cardsprint Pty Ltd	Printing services
Carlee Taylor	Event management services
CGS Cycling Team AG	Sporting services
Chamonix IT Management Consulting (SA) Pty Ltd	ICT services
Chan Brothers Travel Pte Ltd	Cooperative marketing
Charlie Theodore Conybeare	Video production services
Chicken and Bees Pty Ltd	Event management services
Choice Hotels Asia-Pac Pty Ltd	Cooperative marketing
Churchill Warehouse Pty Ltd	Storage, transport, equipment hire
City of Port Lincoln	Tourism services
CLA Trading Pty Ltd	Cooperative marketing
Clear Bridge Group Pty Ltd	Event infrastructure services
Coates Hire Operations Pty Ltd	Event infrastructure services
Coca Cola Amatil (Aust) Pty Ltd	Event catering services
Cofidis Competition EURSL	Sporting services
Connect Sport Australia Pty Ltd	Event management services
Continuum Sports Belgium	Sporting services
Cook SA Pty Ltd	Event management, catering services
Corporate Aircraft Charter Pty Ltd	Transport services
Corporation of the City of Adelaide	Event infrastructure, operations services
Crawford Containers Pty Ltd	Event infrastructure services
CSC Corporate Domains Inc	ICT services
CSE Crosscom Pty Ltd	Event infrastructure services
Cuore Of Switzerland Pty Ltd	Event apparel
Cyberops Pty Ltd	ICT services
Cyclistes Professionnels Associes	Event prize money
D77 Pty Ltd	Transport services
Damstra Technology Pty Ltd	ICT services
Data#3 Ltd	ICT services
Datacom Systems (AU) Pty Ltd	ICT services
David Cameron McKenzie	Commentary services
David John Clarke	Creative/design services
Declan Christopher Hartley-Brown	Photography services
Decolef Lux SarL	Sporting services
Dell Australia Pty Ltd	ICT services
Denk Pro Cycling GmbH & Co KG	Sporting services
Department for Infrastructure and Transport	Event infrastructure services
Department of the Premier and Cabinet	Media monitoring, ICT services
Department of Treasury and Finance	Legal and training services
Diligent Board Services Australia Pty Ltd	ICT services
Discovery Holiday Parks Pty Ltd	Cooperative marketing
Docusign Inc	ICT services
Dotdigital Apac Pty Ltd	ICT services
Drawing Parnasse	Accommodation services
Droga & Co Pty Ltd	Production and broadcast services
Drumline Digital Pty Ltd	Advertising services
D Squared Consulting Pty Ltd	Research services
DXC Enterprise Australia Pty Ltd	ICT services
Electronic Concepts Pty Ltd	ICT services
Ellismgt Pty Ltd	Entertainment services
Emily Ristevski	Photography services
Emma Humphreys Communications Ltd	Public relations services
Emma Jade McCaskill	Event management services
Encore Event Technologies Pty Ltd	Event production services
Envyus Design Pty Ltd	Creative/design services
E-Sueded Pty Ltd	Cooperative marketing
Event Timing Pty Ltd	Event infrastructure services
Expanding Horizons (Aust) Pty Ltd	Cooperative marketing
Expertise Events Pty Ltd	Event management services
FBD Leigh Street Pty Ltd	Catering services
Fedex Express Australia Pty Ltd	Freight services
Fino Vino Salty COD Pty Ltd	Catering services
Finsbury Green Pty Ltd	Printing services
First Class Holidays Ltd	Cooperative marketing
Fish Hotel Ltd	Accommodation, catering services
Flight Centre Travel Group Pty Ltd	Travel services, cooperative marketing
Flooring Solutions (SA) Pty Ltd	Event infrastructure services
Food South Australia Inc	Cooperative marketing
Formile Events Pty Ltd	Traffic management services
Frame Creative Pty Ltd	Creative/design services
Fringe Innovations Pty Ltd	Ticketing services
G.C Biddle & Others	Legal services
G & J Hyde Pty Ltd	Printing services
Gayler Family Trust	Event production services
Glen Roy & Karen Davie	Printing services
Goodboy Events Pty Ltd	Event management, catering services
Goway Travel Ltd	Cooperative marketing
Grace Records Management (Australia) Pty Ltd	Records management services
Grange Golf Club Inc	Event operations services
Gravity Media (Australia) Pty Ltd	Broadcast services
Green Edge Cycling Pty Ltd	Sporting services
Growth Generators Pty Ltd	Training services
Gullivers Pacific Ltd	Cooperative marketing
Harry The Hirer Pty Ltd	Event infrastructure services
Hays Speciality Recruitment (Australia) Pty Ltd	Temporary staff (backfill)
Helloworld Services Pty Ltd	Cooperative marketing
Hilton Los Angeles Culver City	Accommodation services
Hirschau Munchen	Catering services
Hoban Recruitment Pty Ltd	Temporary staff (labour)
Holidays of Australia Pty Ltd	Cooperative marketing
Hootsuite Inc	Media monitoring
Hotel City Milano	Accommodation services
Hotels Combined Pty Ltd	Cooperative marketing
Hot Water Trust & The Trustee for Andros Family Trust No 2	Promotional merchandise
House of Travel Ltd	Cooperative marketing
Howden Printing Pty Ltd	Printing services
HSBC Holdings Plc	Banking services
Hygge Studio Pty Ltd	Event infrastructure services
Hyundai Motor Company Australia Pty Ltd	Event operations services
I am Helium Pty Ltd	ICT services
Ignite Holidays Pty Ltd	Cooperative marketing
Illuminate Adelaide Foundation	Signage services
Indigenous Workforce Consulting Pty Ltd	Staff recruitment services
Institute of Public Administration Australia South Australian Division Inc	Training services
Integrated Event Delivery Management Trust	Event management services
Interflora Australian Unit Ltd	Event operations services
International Testing Agency	Event operations services
IPEC Pty Ltd	Courier services
Jason Charles Hill	Photography services
Jamfactory Contemporary Craft & Design Inc	Event trophies and awards
Jennie Bell Ink Pty Ltd	Event management services
Jetstar Airways Pty Ltd	Cooperative marketing, transport services
JLGP Pty Ltd	Photography services
Jonathan Van Der Knaap	Photography services
Justin Andrew Broughton	Photography services
Justin James	Event catering, promotional services
Kangaroo Island Sealink Pty Ltd	Transport services
Kangaroo Island Seaview Pty Ltd	Accommodation services
Kantar Public Australia Pty Ltd	Market research
Karen Mary Lindsay	Creative/design services
Karena Armstrong Food Pty Ltd	Event management services
Kelsian Group Ltd	Cooperative marketing
Ken Maxwell & Sons Pty Ltd	Event catering, operations services
Kimpton Clocktower Hotel	Accommodation services
King Hospitality Group Pty Ltd	Catering services
Klook Travel Technology Ltd	Cooperative marketing
Koben Digital Pty Ltd	ICT services
Kojo Studios Pty Ltd	Video production services
Komodo Media Australia Pty Ltd	Promotional services
Lane Wine Co Pty Ltd	Catering services
Leader Computers Pty Ltd	ICT services
Lewis Potter	Photography services
Lieb Management & Beteiligungs GmbH	Marketing representation services
L.P Aiken & D.J Beer & T.D Boyce & G.K Brennan & D.J Campbell-Williams & P.N De Haan & M Douglas & D.G Gaszner & M.D George & P.R Grinter & J Howard & P.L Le Guay & K.A Luke & S.J Lyons & Others	Legal services
Lincoln College Inc	Accommodation, catering services
Lot 100 Pty Ltd	Event catering, operations services
Luxury Escapes Travel Pty Ltd	Cooperative marketing
Maria Elisabetta Pappalardi	Event management services
Mark Leonard Fisher	Event medical services
M A Jefferson Pty Ltd	Catering services
M.G Burns & T.S Burns	Event infrastructure services
Mac Centre Norwood Pty Ltd	ICT services
Mac's Sports Promotions Pty Ltd	Promotional services
Mark Antony Media Pty Ltd	Event management services
Market Street Hotelier Pty Ltd	Accommodation, catering services
Marriott International	Accommodation services
Marshall Power Australia Pty Ltd	Event infrastructure services
Martin Hawkins	Event operations services
Martinez HWL Practice Trust & The East HWL Practice Trust & The Warat HWL Practice Trust & The Marin HWL Practice Trust & Others	Legal services
Matthew James Kurko	Tourism services
Matthew William Keenan	Commentary services
Max Events Pty Ltd	Event management services
Maxima Group Training (Aust) Ltd	Temporary staff (trainees)
McGregor Tan Research Pty Ltd	Market research
McMahon Services Australia Pty Ltd	Event infrastructure services
Meaghan Katherine Coles	Photography services
Media Nest Pty Ltd	Printing services
MEGT (Australia) Ltd	Temporary staff (trainees)
Metal Fabricators Pty Ltd	Event infrastructure services
MGMT & Co Pty Ltd	Promotional services
Microsoft Pty Ltd	ICT services
Monday.Com Pty Ltd	ICT services
Monkeystack Pty Ltd	ICT services
Monsido Pty Ltd	ICT services
Morton Philips Pty Ltd	Staff recruitment services
MunichOpCo GmbH	Accommodation services
Murray River Lakes and Coorong Tourism Alliance	Cooperative marketing
Naked Bookings Pty Ltd	Voucher agency service
Nanjing Tuniu International Travel Service Co Ltd	Cooperative marketing
Nappa Valley Wine Train	Promotional services
Nation Creative Pty Ltd	ICT services
NEC Australia Pty Ltd	ICT services
Nestle Australia Ltd	Catering services
New Age Marketing eK	Cooperative marketing
New York Marriott Marquis	Accommodation services
Newcastle Airport Pty Ltd	Cooperative marketing
Newco Group Pty Ltd	Cleaning services
News Pty Ltd	Advertising services
Nexstage Staging & Rigging Technologies Pty Ltd	Event infrastructure services
Nicholas Bruce Frayne	Creative/design services
Nicholas William Bellotti	Video production services
Nine Network Australia Pty Ltd	Cooperative marketing, advertising services
Nova Entertainment	Advertising services
Novatech Creative Event Technology Pty Ltd	Event production services
NRMA Limited	Cooperative marketing
NTT Australia Pty Ltd	ICT services
Nuago Pty Ltd	ICT services
Ochre Dawn Pty Ltd	Advertising services
Office of the Commissioner for Public Sector Employment	Training services
Olympic Investments (SA) Pty Ltd	Event infrastructure services
On Pty Ltd	Signage services
OOH!Media Operations Pty Ltd	Signage services
Optimizely North America Inc	Digital services
Parachilna Unit Trust	Accommodation, catering services
Park Plaza Westminster Bridge Hotel	Accommodation services
Performance54 Pty Ltd	Event operations, catering services
Peter Fuller & Associates Pty Ltd	Video production services
Pirate Life Brewing	Event catering services
Pivotal Business Technology Pty Ltd	ICT services
Pizzateca Pty Ltd	Catering services
PJ Corporate Electrical Pty Ltd	Event infrastructure services
Plaspro Enterprises Pty Ltd	Promotional merchandise
Platinum Aircraft Charter Pty Ltd	Transport services
Playford Hotel Pty Ltd	Accommodation services
PPI Promotion & Apparel Pty Ltd	Promotional merchandise/uniforms
Priya Sid Media Pty Ltd	Promotional services
ProTouchGlobal GmbH	Event management services
Public Caffe (SA) Pty Ltd	Catering services
Publicis Communications Australia Pty Ltd	Public relations services
Qantas Airways Ltd	Cooperative marketing, transport services
Qantas Group Accommodation Pty Ltd	Cooperative marketing
QBT Pty Ltd	Travel services
R.A Jordan Pty Ltd	Event infrastructure services
Randstad Pty Ltd	Temporary staff (backfill)
Rawnsley Park Tourism Pty Ltd	Accommodation, event catering, operations services
Real Aussie Adventures Pty Ltd	Tourism services
Recordpoint Software Apac Pty Ltd	Records management services
Recruitco Pty Ltd	Temporary staff (events)
Regional Express Holdings Ltd	Cooperative marketing
Reitschule Gastronomie GmbH	Travel services
Respektive 1 GmbH	Advertising services
Riley Matthew Williams	Video productions services
R Kelly-Mansell & M.A. Motlop	Entertainment services
R.M. Williams Pty Ltd	Cooperative marketing, promotional services
Roadside Services and Solutions Pty Ltd	Tourism infrastructure services
Rosterfy Pty Ltd	Event operations services
Royal Agricultural & Horticultural Society of SA Inc	Event operations services
Royal Automobile Association of South Australia Inc	Cooperative marketing
Royal Automobile Club of Victoria (RACV) Limited	Cooperative marketing
Royal Flying Doctor Service of Australia Central Operations	Event medical services
Royal Over-Seas League (Inc)	Catering services
Royal Throne Pty Ltd	Event infrastructure services
SA Ambulance Service Inc	Event medical services
SA Lift and Loader Pty Ltd	Equipment rental
SARL France Cyclisme	Sporting services
SAS Pro Cycling Breizh	Sporting services
SA Security & Communications Pty Ltd	Video production services
Satalyst Pty Ltd	ICT services
Saville Hotel Group Pty Ltd	Accommodation, catering services
Scout Association of Aust SA Branch	Catering services
Select Music Agency Pty Ltd	Entertainment services
Seven Network (Operations) Ltd	Cooperative marketing, advertising services
Shabren Pty Ltd	Transport services
Shanghai Ctrip Commerce Co	Cooperative marketing
Shanghai Linzhi Information Technology Development Co Ltd	Marketing representation services
Shanghai Yi Plus Cultural Media Co Ltd	Cooperative marketing
Shimano Australia Cycling Pty Ltd	Event operations services
Showpony Adelaide Pty Ltd	Creative/design services
Signs Incorporated Pty Ltd	Tourism and event signage services
Simmons & Sons Enterprises Pty Ltd	Freight and distribution services
Simon Burley Pty Ltd	Tourism services
Simple Integrated Marketing Pty Ltd	Creative/design services
Singapore Airlines Ltd	Cooperative marketing, transport services
Six Boroughs Management Pty Ltd	Catering services
Skycity Adelaide Pty Ltd	Accommodation, catering services
Skyscanner Pte Ltd	Cooperative marketing
Skyfii Group Pty Ltd	ICT Services
SMS Cycling BV	Sporting services
Snap Event	Accommodation services
Societe de Gestion de l'Echappe	Sporting services
Solidteknics Pty Ltd	Event operation services
South Australian Contemporary Music Co Ltd	Entertainment services
South Australian Water Corporation	Event infrastructure services
Specialised Event Solutions Pty Ltd	Event infrastructure services
Specialised Solutions Pty Ltd	Event infrastructure services
Splashdown (Aust) Corporate Bathroom Rentals Pty Ltd	Event infrastructure services
Sports Drug Testing International Pty Ltd	Event medical services
SRS Security Pty Ltd	Event security services
St John Ambulance Australia South Australia Inc	Event medical services
Stewie's Rigging and Hire Pty Ltd	Event infrastructure services
STR Global Ltd	Market research
Superloop Broadband Pty Ltd	Event infrastructure services
Surevision Global Pty Ltd	Event infrastructure services
Surf Life Saving South Australia Inc	Event infrastructure services
Swain Destinations	Cooperative marketing
TBWA Melbourne Pty Ltd	Creative/design services
TBWA New Zealand Ltd	Creative/design services
Telstra Corporation Ltd	Telecommunications services
Terrazza Martini Milano	Transport services
The One Picture Group Ltd	Market research
The Tailor Pty Ltd	Tourism services
The Ventures & Co Pty Ltd	Catering services
Thinkex Holdings Pty Ltd	Event infrastructure services
Thomson Reuters (Professional) Australia Ltd	ICT services
Titan Containers NZ Ltd	Event infrastructure services
TLA Worldwide (Aust) Pty Ltd	Public relation services
TLB Barossa Pty Ltd	Accommodation services
Toll Global Forwarding Pty Ltd	Freight services
Topline Promotions Pty Ltd	Promotional merchandise, event apparel
To The Top Cycling LLC	Sporting services
Tourism Australia	Administrative, cooperative marketing, market research, promotional and training services
Tourism Holdings Australia Pty Ltd	Cooperative marketing
Tourism Marketing Committee Flinders Ranges & Outback SA Inc	Cooperative marketing
Traffic Group Australia Pty Ltd	Traffic management services
Travel Bag Ltd	Cooperative marketing
Travel Essence Systems	Cooperative marketing
Travel Link Digital Co Ltd	Social media services
Travelscape LLC	Cooperative marketing
Travellers Choice	Cooperative marketing
Trek Factory Racing BVBA	Sporting services
Trento Fuller Building Certifiers & Consultants Pty Ltd	Event infrastructure services
Tripadvisor Singapore Pte Ltd	Cooperative marketing
Trip.Com Travel Singapore Pte Ltd	Cooperative marketing
Trustee for Adelaide Event Group Unit Trust	Event infrastructure services
Trustee for Airquip & Pipetool Trust	Events infrastructure services
Trustree for Anna Meares Trust	Commentary services
Trustee for Arcblue Consulting Trust	Legal services
Trustee for BDA Unit Trust	Market research
Trustee for Cool Breeze Rentals Unit Trust	Event infrastructure services
Trustee for Dirty Food Family Trust	Event management, catering services
Trustee for Eckersley Development Trust	Accommodation services
Trustee for Edmonds Family Trust	Accommodation services
Trustee for F T Unit Trust	Entertainment services
Trustee for Gema Hybrid Discretionary Trust	Catering services
Trustee for Goin Off Safaris Trust	Tourism services
Trustee for Gray Andreotti Advisory Trust	Legal services
Trustee for Harel Harris Plane Family Trust	Event management services
Trustee for Haydyn & Lele Family Trust	Tourism services
Trustee for JZ's Hire Unit Trust	Event infrastructure services
Trustee for KKIT	ICT services
Trustee for March Family Trust	Event infrastructure services
Trustee for Matthew & Rebecca Bond Family Trust	Event operations services
Trustee for McEwen Family Trust	Commentary services
Trustee for Millrob Unit Trust	Signage services
Trustee for Mt Lofty Operations Unit Trust	Accommodation, catering services
Trustee for P & J Hurley Family Trust	Accommodation services
Trustee for Parsons Plumbing and Gas	Event infrastructure services
Trustee for Perks Hotel Trust	Catering services
Trustee for Salopian Inn Unit Trust	Catering services
Trustee for the A & AM Palumbo Family Trust No. 2	Accommodation services
Trustee for the Carree Unit Trust	Event infrastructure services
Trustee for the Eventelec Trust	Event infrastructure services
Trustee for the JAG Trading Trust	Temporary staff (labour)
Trustee for the Majestic Roof Garden Hotel Class Trust	Accommodation services
Trustee for the Migliaccio Family Trust Fund	Public relation services
Trustee for the New Windsor Hotel Unit Trust	Catering services
Trustee for the Pink Fence Hire Trust	Event infrastructure services
Trustee for the Powell Family Trust	Event infrastructure services
Trustee for the Roskvist Family Trust	Printing services
Trustee for the Veld Family Trust	Printing services
Trustee for TIR Family Trust	Event management, temporary staff (labour)
Trustee for Two Hotel Management Unit Trust	Accommodation services
Trustee for WDM Advertising Unit Trust	Creative/design services
Trustee for Wendt Farms Trust	Accommodation services
Union Cycliste Internationale	Event management services
United Rentals Australia Pty Ltd	Event infrastructure services
Vailo Pty Ltd	Event infrastructure services
Vandenbroek Mechanical Pty Ltd	Event infrastructure services
Videoguys Australia Pty Ltd	Photography services
Village Gate Pty Ltd	Signage, printing services
Villari & Co Pty Ltd	Legal services
Virgin Australia Airlines Pty Ltd	Cooperative marketing, transport services
Virt Pty Ltd	Event infrastructure services
Virtuoso Australia Pty Ltd	Cooperative marketing
Vision Development Strategies	Printing services
Visualcom Pty Ltd	Signage, printing services
Viva Global Pty Ltd	Event apparel
Voice Project Pty Ltd	Research services
Wagstaff Worldwide Inc	Marketing representation services
Wavemaker Australia Pty Ltd	Advertising services
Waverley Forklifts Pty Ltd	Event infrastructure services
Webjet Marketing Pty Ltd	Cooperative marketing
Wejugo Pty Ltd	Market research
Wielerteam Ciclismo Mundial BV	Sporting services
Wilson Parking Australia Pty Ltd	Parking services
Winc Australia Pty Ltd	Storage and distribution services
Winning SRL	Sporting services
XPO Exhibitions Ltd	Promotional services
Yaao Marketing Consulting Co Ltd	Marketing representation services
Yamaha Motor Australia Pty Ltd	Event infrastructure services
Yew C Liew	Event catering services
YouGov Singapore Pte Ltd	Digital services
Zamslade Pty Ltd	Accommodation services
Ziptrak Pty Ltd	Event infrastructure services

Data for previous years is available at: https://data.sa.gov.au/data/dataset/contractors-reporting-south-australian-tourism-commission

The details of South Australian Government-awarded contracts for goods, services, and works are displayed on the SA Tenders and Contracts website. View the agency list of contracts.

The website also provides details of across government contracts.

None to report.

Risk and audit at a glance

The Audit and Risk Committee assists the SATC Board in fulfilling its responsibilities relating to the annual financial statements as well as reviewing the adequacy of the SATC’s accounting and reporting systems, internal controls, risk management practices, and administrative policies and procedures.

The Audit and Risk Committee has also taken on responsibility as the SATC’s Agency Security Committee, a requirement under the Government’s Protective Security Framework. Reporting on security matters is provided to the Committee as part of its regular meetings.

The Committee’s roles and responsibilities and scope are defined in its Terms of Reference which is reviewed annually.

The SATC is committed to ensuring that a risk management approach is applied to all business activities to ensure that the Agency maximises opportunities while not exposing the organisation to unacceptable levels of risk. The SATC aims to ensure that risk management is embedded in its decision-making, processes, and culture, and contributes to the achievement of its strategic objectives.

The SATC’s risk management practices are based on the International Risk Management Standard (ISO 31000:2018). The Framework provides minimum requirements and practical guidance to all staff on how to implement risk management processes across a wide range of activities undertaken by the SATC.

The SATC continued to manage its risks throughout the year by undertaking regular reviews of the risk register, developing detailed risk management plans for SATC funded or supported events and SATC managed events, and completing risk assessments for new projects and procurements.

Each year the SATC tests its Business Continuity Plan and key learnings from this exercise are actioned and business continuity processes and documentation updated accordingly.

Category/nature of fraud	Number of instances
Nil	Nil

NB: Fraud reported includes actual and reasonably suspected incidents of fraud.

Strategies implemented to control and prevent fraud

The SATC is committed to maintaining a work environment free of fraud and corrupt behaviour. The SATC has in place appropriate fraud prevention, detection, investigation, reporting and data collection procedures and policies, in line with its fraud risk assessment and Fraud and Corruption Policy. The SATC offers protection to genuine whistleblowers to enable disclosure of illegal activities or corruption to be made. These arrangements meet the specific needs of the SATC, and all reasonable measures to minimise the incidence of fraud, as well as to investigate and recover the proceeds of fraud, have been taken.

Data for previous years is available at: https://data.sa.gov.au/data/dataset/fraud-reporting-south-australian-tourism-commission 

Number of occasions on which public interest information has been disclosed to a responsible officer of the agency under the Public Interest Disclosure Act 2018:

Nil

Data for previous years is available at: https://data.sa.gov.au/data/dataset/whistle-blowers-reporting-south-australian-tourism-commission

Note: Disclosure of public interest information was previously reported under the Whistleblowers Protection Act 1993 and repealed by the Public Interest Disclosure Act 2018 on 1/7/2019.

Act or Regulation

Requirement

South Australian Tourism Commission Act 1993

(1) The Commission must, on or before 30 September in every year, forward to the Minister a report on the Commission's operations for the preceding financial year. (2) The report must contain— (a) the audited statements of account of the Commission for the preceding financial year; and (b) a report on— (i) the state of tourism and the tourism industry in the State; and (ii) the Commission's plans and the extent to which they have been implemented; and (iii) the extent to which the Commission met the targets set in the performance agreement for the preceding financial year; and (c) any other information required by or under the provisions of this Act or any other Act.

(i) report on the state of tourism and the tourism industry in the state

It’s been a strong year for South Australia’s tourism industry with a record-breaking $9.9 billion in visitor spend for the year end June 2023. When you consider that this time last year, South Australia’s visitor economy was sitting at $6.1 billion with a $7.6 billion visitor economy target by June 2023, it is an incredibly strong result.

This growth is off the back of a resurgence in interstate spend throughout the year and increased international spend since Australia’s borders reopened in February 2022. It’s worth noting the results also reflect that travel is more expensive due to inflationary pressures and workforce shortages which are contributing to an increased spend per visitor.

Looking at each tourism source market, the interstate market saw strong growth in spend over the year. It reached a record high expenditure of $3.5 billion at year end June 2023, up $872 million on the pre-COVID December 2019 result of $2.7 billion and well above the target of $2.4 billion. Likewise, intrastate expenditure continues to be strong, reaching a record high $3.2 billion, well above the target of $2.8 billion.

While recovery in the international market has been slower, we have also seen growth here that is above forecasts. It’s been over a year since the reopening of international borders and this market has grown from virtually zero to $1.0 billion, above the year end June 2023 target of $560 million. This shows we are on the right track to reclaiming this market’s pre-COVID record high of $1.2 billion.

In terms of tourism employment, the latest figures for 2021-22 show there were 34,000 people employed in the sector. This is down on the 2020-21 results where the industry saw employment of 34,700. It needs to be remembered that the 2020-21 results were held up by the Federal Government’s ‘Job Keeper’ program and without this, tourism employment would have been lower. With the strengthening of the state’s visitor economy from mid-2022 onwards, we should start to see employment rise in the figures for 2022-23, when the next State Tourism Satellite Accounts are released in June 2024.

During 2022-23 the SATC has undertaken a range of activities to support and further grow tourism in South Australia.

Marketing
Supporting our state’s river communities following the once-in-a-century flood over the summer of 2022-23 was a key priority for the SATC. To that end, the agency worked in partnership with key stakeholders including affected tourism operators to deliver the River Revival Voucher program and Rise Up for Our River marketing campaign. With the first round of vouchers complete, data shows it injected an estimated $3.1 million in total economic impact into the state’s river regions. While the travel period for round two continues until late November 2023, at the end of the booking period, round two had generated more than $5.6 million in total booking value alone. Meanwhile, the round one Rise Up for Our River marketing campaign reached 98 per cent of its target audience (South Australians), recording a total of 9.9 million advertising impressions which achieved more than 644,640 page views to relevant River Revival website landing pages on the SATC’s consumer website, www.southaustralia.com.

The domestic advertising campaign, ‘For those who want a little more’ wrapped up in June 2023, after running for two years (2021-2023). It promoted South Australia to both intrastate and interstate audiences, targeting the high yield experience seeker in the 25–54-year-old age group. Featuring a range of experiences including shark cage diving, the d’Arenberg Cube and diving at the Kilsby Sinkhole, the campaign was featured on television, outdoor and digital advertising.

Through regular campaign tracking, the campaign during 2022-23 was well received by the intrastate and interstate markets with awareness, consideration and intention measurements tracking above average when compared to similar SATC campaigns. Awareness of the whole campaign among intrastate and interstate high yield experience seekers reached 18 per cent (average 16 per cent), consideration of booking a trip reached 47 per cent (average 43 per cent) and intention to book a trip reached 33 per cent (average 30 per cent).

During 2022-23, the SATC’s consumer website, southaustralia.com recorded 4.86 million visits from South Australians, generating 1.42 million leads to tourism operators. The website also saw 3.82 million visits from the interstate market, generating over 877,000 leads to tourism businesses.

Domestic expenditure (intra and interstate) also reached record highs this financial year.

Designed to help recover international travel in our key markets, the SATC delivered two major roadshows in North America (March 2023) and UK/Europe (June 2023). A total of 24 operators attended the North America roadshow, 29 attended the UK, and 24 continued onto Europe. Operators were given the opportunity to meet directly with key travel trade partners to promote South Australia with the aim of getting more South Australian products and experiences on international itineraries.

In 2022-23, the SATC executed 75 co-operative marketing campaigns with trade partners, including, but not limited to, Qantas, Virgin Australia, Jetstar, Webjet, the Expedia Group (Wotif.com, Stayz and Expedia brands), Flight Centre Travel Group and Helloworld. Collectively, these campaigns generated a potential economic impact of approximately $678 million.

Globally, the SATC has conducted cooperative marketing campaigns or projects in all key markets in which it has representation. This has included work with airline partners Air New Zealand, Qatar Airways, Singapore Airlines, Fiji Airways and Malaysia Airlines. The SATC also worked with selected trade in each market including, but not limited to, House of Travel (New Zealand), Chan Brothers (Singapore), Trailfinders (United Kingdom), Australia Unlimited (Germany) and Down Under Answers (North America).

In 2022-23, the SATC delivered significant earned media coverage across international and domestic markets. Public relations (PR) produced 2,455 articles promoting South Australia as a must-see travel destination through media familiarisations, broadcast sponsorships, events, and brand partnerships.

Other key domestic PR activity included a partnership with Frontier Touring, production of a special episode called 'River Revival with Cosi and Friends’ in partnership with Channel 7 to support the SATC's River Revival Voucher program, a TODAY show outside broadcast along the River Torrens to support AFL Gather Round and the River Revival campaign, as well as a week-long TODAY show weather sponsorship to highlight festivals and events in SA for 'Mad March'.

Key international PR activity included supporting the UK’s OutThere magazine content partnership with its dedicated South Australian issue, and a media event in Auckland, New Zealand. Additional media events were run in New York, Napa Valley, London and Munich as part of the industry roadshows.

Events South Australia

Our state is known for ‘putting on a show’ and 2022-23 further cemented this reputation with our managed events back to their pre-COVID formats and the success of new blockbuster major events such as the AFL Gather Round and LIV Golf Adelaide, promoting our state to national and international audiences.

Managed events

During 2022-23, the SATC delivered three managed events:

• 2022 National Pharmacies Christmas Pageant: back on the streets of Adelaide for the first time since 2019, the 2022 event marked the 90th anniversary of the National Pharmacies Christmas Pageant and was enjoyed by a live audience of 240,000. Additionally, there was a live broadcast and a replay national broadcast audience of more than 583,000 people.
• 2023 Santos Tour Down Under: welcomed international teams back after a two-year COVID hiatus and saw the elevation of the women’s race to UCI Women’s WorldTour status, the highest level of road cycling competition. The event also delivered an economic impact of over $66 million, attracted over 38,000 event-specific visitors, and saw 685,630 spectators line the streets of Adelaide and regional communities.
• 2023 Tasting Australia presented by RAA Travel: over 150 events were held across South Australia during the festival. Town Square, the festival hub in Adelaide, attracted record crowds with more than 68,000 people enjoying it over the 10 days.

Sponsored events

The SATC continues to attract, secure, support and leverage major events. Events secured in 2022-23 included:

• 2023 AFL Gather Round, which saw 268,107 attendances across nine matches over the four-day event and drove Adelaide accommodation revenue to an all-time high. The Saturday of the AFL Gather Round saw the highest ever revenue for a single night on record at $3.5 million.
• 2023 LIV Golf Adelaide, an Australian first and exclusive to Adelaide, held at The Grange Golf Club. It attracted an official attendance of 77,076 across the tournament.
• Ampol State of Origin Game 1 proved to be a great success generating the highest ever Wednesday night, exceeding $3 million in hotel revenue. More than 20,000 interstate visitors attended, injecting an estimated $15 million into the South Australian economy.
• 2024 National Athletics Championships, the largest annual athletics event in Australia and the Oceania region. It is expected it will attract more than 3,500 athletes vying for selection ahead of the Paris 2024 Olympic Games.
• 2025 FIVB Beach Volleyball World Championships, which will be hosted in Adelaide and staged in Australia for the first time. This event was secured through the Major Events Attraction Committee (MEAC) and the sponsorship agreement will be managed by the SATC.

A highlight of our state’s year-round calendar of events, Illuminate Adelaide, returned for a second year in July 2022 to bolster the quieter winter period. The 2022 event drew a record 1.2 million attendances and generated more than $44.8 million in economic activity for the state.

Regional Event Fund

The Regional Event Fund sponsored 37 events in 2022-23, including events such as the Coonawarra Cabernet Celebrations (Limestone Coast), The Opal Festival (Flinders Ranges and Outback), Clare Valley Gourmet Week, SALA Festival (statewide), and True Grit SA (Riverland).

Destination Development

In 2022-23 we welcomed the return of the first cruise season since the pause in operations due to the pandemic, and work has continued on growing aviation capacity for the international and domestic markets.

Cruise

Cruising made a buoyant return to South Australia, after a two-and-a-half-year COVID induced hiatus. The 2022-23 season saw a record 103 cruise and expedition ship visits to our state’s ports. This is up from the 82 cruise ship visits to South Australian ports made in 2018-19 when the sector contributed $145 million to the state pre-COVID.

The SATC worked with SA Health and regional and national cruise industry stakeholders to prepare for the restart of the cruise industry and support the development of national COVID protocols. These protocols were then implemented for the 2022-23 cruise ship season, helping ensure the health and safety of both passengers and operators, as well as the general community.

Aviation

The SATC continued to work with Adelaide Airport, the State Government and other key stakeholders to encourage existing airlines to expand their services and to investigate opportunities for new airline routes. Work also centred on re-establishing international routes from pre-COVID.

The SATC continued to focus on ensuring that visitors can reach the state easily and affordably. Air access is a critical factor for tourism and economic growth and in a competitive post-COVID environment, the SATC continued discussions with airlines to re-build direct access from key markets as quickly as possible.

As of 30 June 2023, eight international carriers flying direct into Adelaide were Qatar Airways, Singapore Airlines, Malaysia Airlines, Air New Zealand, Jetstar International, Fiji Airways, Virgin Australia and Batik Air Malaysia providing 42 flights per week. This is an increase of 55 per cent compared to the same time in 2022. While demand for flying has grown strongly, each of the domestic airlines are still experiencing staffing challenges with flight crew, cabin crew and operational staff. As of 30 June 2023 there were 499 domestic flights per week to Adelaide compared to 459 flights per week at June 2022 across four domestic carriers (Qantas Airlines, Virgin Australia, Jetstar, and Rex Airlines). This is an increase of 8 per cent compared to the same time in 2022.

Experience Nature Tourism Fund

The $2 million Experience Nature Tourism Fund was established, with the aim to support tourism projects that create nature-based tourism experiences that enhance the visitor experience and encourage visitors to enjoy and learn more about South Australian national parks.

Under round one (there are four rounds over four financial years, commencing in 2022-23), 18 projects were allocated funding, with a combined project value worth $824,000. Some of these projects included: sailing journeys of marine parks from the far west coast to Kangaroo Island, a cultural immersion experience at Deep Creek in the Fleurieu Peninsula, a luxury camping experience on the Murray River, upgraded cottage accommodation with solar power in the Riverland, and e-bike tours at Cleland in the Adelaide Hills.

Accommodation development

The SATC continues to have discussions with potential investors and developers regarding new and/or refurbished accommodation. In 2022-23, three new hotels opened in Adelaide (CBD and metro). These were: La Loft Hotel, Tonsley Park, Vibe Hotel and TRYP Hotel, contributing to a total of 331 new rooms. As of 30 June 2023, there are 19 hotel developments proposed for the Adelaide area.

(ii) the Commission's plans and the extent to which they have been implemented.

This information is outlined throughout the 2022-23 Annual Report.

(iii) the extent to which the Commission met the targets set in the performance agreement for the preceding financial year.

The SATC’s Board Performance Agreement and Board Performance Agreement Report can be found at Appendix B and Appendix C at the end of the 2022-23 Annual Report.

Not applicable to the agency.

Number of public complaints reported

Complaint categories	Sub-categories	Example	Number of complaints 2022-23
Professional behaviour	Staff attitude	Failure to demonstrate values such as empathy, respect, fairness, courtesy, extra mile; cultural competency	0
Professional behaviour	Staff competency	Failure to action service request; poorly informed decisions; incorrect or incomplete service provided	0
Professional behaviour	Staff knowledge	Lack of service specific knowledge; incomplete or out-of-date knowledge	0
Communication	Communication quality	Inadequate, delayed or absent communication with customer	4
Communication	Confidentiality	Customer’s confidentiality or privacy not respected; information shared incorrectly	0
Service delivery	Systems/technology	System offline; inaccessible to customer; incorrect result/information provided; poor system design	6
Service delivery	Access to services	Service difficult to find; location poor; facilities/ environment poor standard; not accessible to customers with disabilities	5
Service delivery	Process	Processing error; incorrect process used; delay in processing application; process not customer responsive	2
Policy	Policy application	Incorrect policy interpretation; incorrect policy applied; conflicting policy advice given	2
Policy	Policy content	Policy content difficult to understand; policy unreasonable or disadvantages customer	1
Service quality	Information	Incorrect, incomplete, out dated or inadequate information; not fit for purpose	3
Service quality	Access to information	Information difficult to understand, hard to find or difficult to use; not plain English	0
Service quality	Timeliness	Lack of staff punctuality; excessive waiting times (outside of service standard); timelines not met	1
Service quality	Safety	Maintenance; personal or family safety; duty of care not shown; poor security service/ premises; poor cleanliness	7
Service quality	Service responsiveness	Service design doesn’t meet customer needs; poor service fit with customer expectations	9
No case to answer	No case to answer	Third party; customer misunderstanding; redirected to another agency; insufficient information to investigate	54
		Total	94

 

Additional metrics	Total
Number of positive feedback comments	14
Number of negative feedback comments	58
Total number of feedback comments	72
% complaints resolved within policy timeframes	85%

Data for previous years is available at: https://data.sa.gov.au/data/dataset/public-complaints-reporting-south-australian-tourism-commission 

Service improvements

In line with PC039 - Complaint Management in the South Australian Public Sector, the SATC continued to monitor its Complaints and Feedback Policy and process. This included the Complaint Management System which allows for collecting, reporting and monitoring complaints and feedback to inform service improvement.

Improvements made in 2022-23 around information sharing across the agency and capturing of complaints and feedback, has led to an increase in the number of complaints and feedback reported this financial year (166) compared to 2021-22 (44). The Policy is designed to identify opportunities to improve customer experience and satisfaction within the delivery of services.

The Policy conforms to the principles of the Australian/New Zealand Standard: Guidelines for Complaint Management in Organisations (AS/NZS10002:2014) (the Standard) and the Commonwealth Ombudsman Complaint Management Framework and Department of the Premier and Cabinet Circular PC039 Complaint Management in the South Australian Public Sector.

The complaints and feedback data will be reviewed and analysed regularly to identify systemic issues and trends and to determine resolution of outcomes and improvements to remedy issues.

Compliance statement

The SATC is compliant with Premier and Cabinet Circular 039 – complaint management in the South Australian public sector	Y
The SATC has communicated the content of PC 039 and the agency’s related complaints policies and procedures to employees.	Y