Leading up to the triple crises of 2019-20 – drought, bushfires and COVID-19 – South Australia’s visitor economy had reached a record high. In December 2019, the industry not only reached – but exceeded – its December 2020 target of $8.0 billion, when it hit $8.1 billion in visitor expenditure.

The regional target of $3.55 billion and the Nature-Based Tourism target of $1.4 billion were also achieved one year early, and the tourism jobs target of 41,000 was nearly met with 40,500 directly employed. On top of that, we were in the throes of a blockbuster cruise season with more ships set to visit South Australian shores than ever before and visiting tourism regions for the first time with the first visits to Wallaroo. It would be fair to say we finished the 2019 calendar year off in a strong position.

Of course, a lot has changed since then. The visitor economy – and indeed the economy generally – is in one of the most severe contractions on record. The tourism sector is facing a significant challenge to rebound, restore our interstate and international markets and return to the position we held pre-COVID-19 as a world-class event and tourism destination.

We are continuing to back our 18,000 operators across the state, with the #BookThemOut and #WelcomeBack campaigns resonating strongly across our intrastate and interstate markets. The response was phenomenal, with operators reporting strong forward bookings – at a time when they needed it most. Importantly, we took a strong leadership role in communicating across the sector, ensuring there was consistent and timely delivery of information to stakeholders across the state.

As the COVID-19 impacts continued towards the middle of 2020, we also activated several smaller campaigns and established partnerships with trade, aimed at encouraging South Australians to holiday at home and assisting industry partners such as RAA Travel, Phil Hoffmann Travel and Tripadvisor to sell South Australian product. Again, local consumers put their hands in their pockets and spent up on local tourism businesses and experiences.

We also saw people support events in the latter part of 2019 and in early 2020, before the mass gathering restrictions were put in place. The Asian Le Mans at The Bend, the Bridgestone World Solar Challenge and the National Pharmacies Christmas Pageant in 2019 to name a few; and Superloop Adelaide 500, the Adelaide International tennis at Memorial Drive, the Santos Tour Down Under, WOMADelaide, Adelaide Festival, Adelaide Fringe and the Davis Cup tie between Australia and Brazil, held in the first few months of 2020.

The SATC celebrated hosting World Routes 2019, the world’s biggest aviation conference, which was the first time it had been held in Australia. Around 2,000 delegates from airlines, airports, and destinations around the world attended, injecting around $20 million into our state’s economy. The SATC also developed several projects as part of South Australia’s COVID-19 response, which included the Resilience and Rebound program, and the free online SATC COVID-19 Awareness Training program, which helped give confidence to both consumers and those within the tourism and hospitality sector.

An agency-wide effort went into developing our $5.7 million package in support to help local tourism operators get through the COVID-19 crisis. The financial support included funding to help small businesses and to assist organisers of regional events, as well as dedicated training to upskill operators and boost business resilience.

While our South Australian Regional Visitor Strategy 2025 planning was put on hold, due to travel and gathering restrictions, the SATC continued to engage and consult with the regions through webinars and direct outreach. The SATC continued to drive and – based on extensive analysis of past global crises and the project path for recovery – revise our strategic framework, ensuring future plans are ambitious, achievable and dynamic, including the SATC Corporate Plan for 2021-2023.

The South Australian Visitor Economy Sector Plan 2030 remains our goal, with the bold target of growing our visitor economy to $12.8 billion by 2030 and grow tourism jobs to 52,000. Despite the sector being heavily impacted due to the bushfires and COVID-19, this is still our target. The potential is clear given South Australia’s 2020 performance, the opportunity is there and we have the strategy in place for investment, employment and our community.

We are excited to work with industry and government to drive our recovery and
ensure South Australian tourism recovers and comes back stronger than ever.

Rodney Harrex
Chief Executive | South Australian Tourism Commission

Our Purpose

The South Australian Tourism Commission’s overall role, under the South Australian Tourism Commission Act 1993, is to assist in securing economic and social benefits for the people of South Australia through promoting the state as a tourism destination and further developing and improving the state’s tourism industry.

Our Vision

To grow the visitor economy in South Australia to $8.0 billion by December 2020 and boosting direct employment in tourism by 10,000 additional jobs.

The South Australian Visitor Economy Sector Plan 2030 seeks to continue this strong momentum and unprecedented growth for the next decade and sets a bold ambition of growing the visitor economy further to $12.8 billion by 2030, generating an additional 16,000 jobs in South Australia.

Our Values

Go Boldly - We thrive on taking risks and enjoy stepping outside our comfort zone.

Dig Deeper - We never settle for simply scratching the surface. We’re hungry for knowledge, fresh ideas and innovations.

Can Do - We believe there’s nothing we can’t do as a team.

Share The Love - We have a passion for excellence and exceeding expectations.

Our functions, objectives and deliverables

The South Australian Visitor Economy Sector Plan 2030 sets out six strategic priorities. These are:

• Marketing
• Experience and supply development
• Collaboration
• Industry capability
• Leisure and business events
• Promoting the value of tourism

During 2019-20, the following changes to the agency’s structure and objectives were implemented as a result of internal reviews or machinery of government changes.

• Transfer of the tourism portfolio to the Premier, Steven Marshall MP 
• As part of the Premier’s Growth State initiative, launch of the South Australian Visitor Economy Sector Plan 2030 in August 2019, setting the tourism objectives for the coming decade.
• As a result of the Executive Director, Corporate Affairs resigning in October 2019, this position was made redundant, and the Corporate Affairs Group disbanded. As a result, the Executive Services Unit now reports into the Chief Financial Officer. Strategy and Insights, and the Corporate and Government Communication Unit, now report directly into the Chief Executive.

During 2019-20, the following changes to the agency’s structure and objectives were implemented as a result of internal reviews or machinery of government changes.

• Transfer of the tourism portfolio to the Premier, Steven Marshall MP
• As part of the Premier’s Growth State initiative, launch of the South Australian Visitor Economy Sector Plan 2030 in August 2019, setting the tourism objectives for the coming decade.
• As a result of the Executive Director, Corporate Affairs resigning in October 2019, this position was made redundant, and the Corporate Affairs Group disbanded. As a result, the Executive Services Unit now reports into the Chief Financial Officer. Strategy and Insights, and the Corporate and Government Communication Unit, now report directly into the Chief Executive.

The Hon Steven Marshall MP - Premier of South Australia

Minister responsible for Aboriginal Affairs and Reconciliation, Defence and Space Industries, Tourism, The Arts, Veterans' Affairs and Multicultural Affairs.

Our Executive team

The SATC executive leadership team is collectively responsible for the achievement of the objectives of the SATC, and for realising the required growth to the visitor economy.

Rodney Harrex, Chief Executive Officer, responsible for leading a dynamic, innovative and creative team that makes South Australia a growing destination choice for travellers and increases the recognition of the value of tourism and its contribution to employment in South Australia. 

Hitaf Rasheed is the Executive Director - Events South Australia, responsible for delivering a range of major events, growing existing events and attracting new events to the state, in order to drive the visitor economy and tell the story of South Australia.

Brent Hill is the Executive Director - Marketing, responsible for developing and delivering marketing activity that promotes South Australia and creates demand for the state among our high yield experience seeker market.

Stephanie Rozokos is the Chief Financial Officer, responsible for driving the financial, business services and cultural direction of the agency, leading the finance, contracts, procurement, risk management, human resources and information communications technology functions.

Nick Jones is the Executive Director – Destination Development and is responsible for driving the supply side of the South Australian tourism industry, including increasing aviation access and cruise visitation.

South Australian Tourism Commission Act 1993
South Australian Motor Sport Act 1984
Major Events Act 2013

South Australia’s tourism industry has enjoyed strong growth for a number of years and 2019-20 has been no exception. During this time our state’s visitor economy grew to a record $8.1 billion, employing 40,500 people across 18,000 businesses. 2019-20 saw the achievement of some significant milestones one year early, including the headline target of $8.0 billion, the regional target of $3.55 billion and the Nature-Based Tourism target of $1.4 billion. We also experienced record levels of visitation, welcoming 8.6 million international and domestic visitors as of December 2019.

However the drought, summer bushfires and COVID-19 had a significant impact on the visitor economy from the start of 2020 resulting in the most severe contraction of tourism on record. Total expenditure in the year to March 2020 was down 4 per cent compared to the year to December 2019, with further decline expected as a result of closed international and interstate borders.

The following includes a brief summary of the agency’s high level contributions to the Government’s objectives.

More jobs

Generate 10,000 additional jobs in the visitor economy by December 2020. Latest data showed that we were on track to deliver 41,000 jobs by 2020, with employment reaching 40,500 as of 2018-19. This will not be achieved with the huge job losses related to the economy coming to a standstill through the current COVID-19 pandemic.

Lower costs

The SATC provides services that benefit South Australian tourism operators through lowering costs associated with doing business. This includes:

• The SATC covers the listing fees for South Australian tourism operators who list their products through the Australian Tourism Data Warehouse, a digital database and multi-channel distribution network for tourism data, industry products and destination information.
• The SATC offers an Emerging Product Program, which is aimed at tourism operators who have a product which is distribution ready and have limited to no involvement in distributing their product through the travel trade.
• The SATC’s marketing campaigns provide promotion opportunities for a range of operators across the state. This includes making footage captured available for operators and regions to use in their own marketing.
• Industry events and products are promoted through the SATC website and social media platforms, which are at a nil cost to the operator.
• The SATC manages three event related funding streams – the Leisure Events Bid Fund, the Regional Events and Festivals Program and the Community Events Development Fund.
• While the Leisure Events Bid Fund is fully committed, the SATC continues to seek opportunities to secure new major leisure events for South Australia to build the state’s event calendar.
• Eleven Regional Tourism Organisations (RTOs) continued to receive funding from the SATC to support their role as the key contact between the SATC and regional stakeholders and industry.

Better Services

Since 2016, the SATC has provided funding to the Tourism Industry Council of South Australia (TiCSA), the state’s peak body for tourism, to assist their industry capability building programs and to provide service excellence training to tourism operators on a range of topics such as social media basics and online distribution and customer relationships.

•  Provided support for 414 small tourism business who experienced financial loss as a result of COVID-19 through the Small Tourism Business Grant Fund.
• Worked with the TiCSA to drive business capability building through the Service IQ training program.

As part of the development of the national Tourism 2020 plan, forecasting was conducted to identify the maximum potential value for the tourism industry in Australia by 2020. South Australia’s plans draw on this forecasting to set relative targets for the state. Consequently, our plan identifies a shared goal with the South Australian tourism industry to increase visitor expenditure in South Australia to a potential of $8.0 billion by 2020. The required waypoint to achieve this goal was $7.6 billion by March 2020.

The key focus areas to achieve these targets were:

• Driving demand;
• Working better together;
• Supporting what we have;
• Using events to drive visitation; and
• Recognising the importance of the value of tourism.

Specifically, in 2019-20, the SATC increased focus on the following areas to maximise achievement against these objectives:

• Intrastate marketing;
• Increased collaboration with international education;
• Emerging markets;
• Sustainable model for managed events; and
• Tourism infrastructure development.

Latest available data shows that visitor expenditure in South Australia reached $7.8 billion in the year to March 2020. This represented an annual growth rate of 7 per cent and was the seventh consecutive year of growth in the overall visitor economy.

The result is higher than the March ‘Full Potential’ waypoint of $7.6 billion and is solidly above the “Linear Trend” waypoint of $6.0 billion. The growth that has led to these strong tourism outcomes has been unprecedented, however with the current pandemic the South Australian Visitor Economy is in the middle of the most severe contraction of tourism on record.

While we have already seen significant drops when comparing the current results (March 2020) to the 2019 calendar year, far more significant declines will be felt in future releases with the closure of international and interstate borders. Total expenditure in the year to March 2020 was $7.8 billion, up 7 per cent for the previous year to March 2019, but already down 4 per cent compared on the year to December 2019 result of $8.1 billion.

The SATC continued to administer a range of processes and practices in delivering its responsibilities under the South Australian Tourism Act 1993 and in adherence to government financial, procurement, contracting, human resources, ICT, governance, risk management and auditing requirements.

The SATC maintains a high level of financial control over its destination development, events and marketing operations to ensure accountability for government resources. The SATC ended the 2019-20 financial year in line with budget and met all savings targets required.

In 2019-20, staff took part in SATC’s annual staff engagement survey. This survey provided an objective mechanism for assessing the cultural environment. Results from the survey were consistent and reported high levels of staff engagement, well above available industry benchmarks. Individual performance reviews were used to identify both organisational and individual learning and development needs and opportunities.

The SATC’s values are promoted within the organisation. The ‘Culture and Values’ working group met regularly with the aim to drive and influence the agency’s culture through staff engagement and implementation of initiatives which endorse our values. In 2019-20, the SATC implemented a range of workplace measures to minimise the risk of COVID-19, including new technologies and flexible working practices, and a review of our facilities operations.

SATC student placement program

The SATC works with local higher education providers to offer placements to students currently enrolled in courses related to tourism, marketing and events. In 2019-20, 10 student placements were supported.

Aboriginal employment strategy

The SATC’s Aboriginal Employment Strategy has resulted in one Aboriginal employee being employed.

Skilling SA

The SATC has engaged one apprentice in 2019-20.

Performance Employee Performance Management and Development Reviews
(Compliance measured via a custom-made online recording tool)

All employees are required to have individual performance management and development plans reviewed as a minimum on a biannual basis.

In 2019-20, 95 per cent of employees had a current performance review in place (the 5 per cent without plans include employees on periods of extended leave).

Employee Performance Management and Development Training

The SATC delivers in-house training to ensure employees have the knowledge required to complete biannual reviews.

100 per cent of employees have attended training relating to the SATC’s current performance management and development review process.

Training Needs Analysis (TNA)

A TNA is conducted using information captured within Employee Performance Management and Development Reviews and Work, Health and Safety responsibilities of individual position descriptions. From this, individual and group learning and development activities are identified.

Work Health and Safety Briefings and Induction

All employees are required to attend a Work, Health and Safety briefing on joining the agency. Refreshers are delivered on a regular basis to ensure knowledge remains current.

Contractors engaged by the SATC to undertake work on its sites are provided with site specific inductions and where required, provided with safety specific Work, Health and Safety documentation and briefings.

The SATC also successfully transitioned to a work-from home arrangement during the COVID-19 restrictions.

Work Health and Safety Policies and Procedures

The SATC has a suite of policies and procedures which address Work, Health and Safety matters and outline safe working practices. Polices are reviewed on an annual basis to ensure they remain current.

Work, Health and Safety Management Plans are created for events and are reviewed yearly. All construction works conducted by the SATC are accompanied by the relevant Work, Health and Safety Management Plans as required by law, and regular inspections are conducted to ensure the requirements of the plans are carried out.

Work Health and Safety Training

The SATC has a specific Work, Health and Safety training needs analysis in place in order to identify required Work, Health and Safety training for individual roles. The SATC supports the appointment of two trained Bullying and Harassment Contact Officers.

Work Health and Safety Committee

The SATC’s Work, Health and Safety Committee meets four times annually. The Committee provides a forum for management and employees to discuss Work, Health and Safety matters and acts as the key Work, Health and Safety mechanism.

Employee Assistance Program (EAP)

The SATC provides a free and confidential EAP to employees. The SATC’s EAP provider also delivers wellbeing sessions to employees on a biannual basis.

Health, Safety and Wellbeing Initiatives
Human Resources and Work, Health and Safety teams work to deliver a calendar of initiatives aimed at promoting physical and mental wellbeing.

Executive classification and number of executives

EXECOA - 1
EXECOB - 2
EXECOC - 1
EXECOE - 1

Data for previous years is available at: https://data.sa.gov.au/data/organization/sa-tourism-commission

The Office of the Commissioner for Public Sector Employment has a workforce information page that provides further information on the breakdown of executive gender, salary and tenure by agency.

The following is a summary of external consultants that have been engaged by the agency, the nature of work undertaken, and the actual payments made for the work undertaken during the financial year.

Consultancies with actual payments less than $10,000 each

The following is a summary of external contractors that have been engaged by the agency and the nature of work undertaken, where the actual payments made for work undertaken during the financial year was AUD $10,000 (or equivalent) or greater.

Contractor Purpose
17 Tours Pty Ltd Event management services
2OC Productions Video production and editing
AAA Crewing Services Pty Ltd Temporary staff (labour)
Access Hire South Australia Event infrastructure services
Accordant Pty Ltd ICT services
Accucorp Pty Ltd Event infrastructure services
Action Market Research Pty Ltd Market research
Active Air Conditioning and Refrigeration Pty Ltd Event infrastructure services
Adelaide Contract Services Pty Ltd Event operations services
Adelaide Event Group Pty Ltd Event infrastructure services
Adelaide Event Operations Pty Ltd Event operations services
Adelaide Expo Hire Pty Ltd Event infrastructure services
Adelaide Green Clean (Events) Pty Ltd Cleaning and waste services
Adelaide Oval SMA Ltd Event facilities and catering
Adobe Australia Trading Pty Ltd Digital marketing services
Advertiser Newspapers Pty Ltd Advertising services
AEG Ogden Pty Ltd Event facilities
AFAR Media LLC Marketing services
Agile Group (APAC) Pty Ltd Security services
AGL South Australia Pty Ltd Event infrastructure services
Alexander & Symonds Pty Ltd Surveying services
Alinta Energy Retail Sales Pty Ltd Event infrastructure services
Altus Traffic Pty Ltd Traffic management services
Andrew King Security services
Anna Meares Cycling Personal services
Apollo Lighting Service Pty Ltd Event production services
Artcraft Pty Ltd Tourism and event infrastructure
Arte Grafica Printing Pty Ltd Printing services
ATF Services Pty Ltd Event infrastructure services
Atomix Design Pty Ltd Creative/design services
Atura Hotels and Resorts Pty Ltd Accommodation services
Aurora Vehicle Association Inc Event operations services
Ausco Modular Pty Ltd Event infrastructure services
Australia Post Postal services
Australian Fashion Labels Pty Ltd Creative/design services
Australian Opco Pty Ltd Travel services
Australian Sports Medicine Federation SA
Branch Inc Event operations services
Australian Tourism Data Warehouse Pty Ltd ICT services
Australian Trade Commission Market research
AYBS Pty Ltd Temporary staff (hospitality)
Ayers House Functions Event facilities and catering
Bagavagabonds LLC Promotional services
BDA Marketing Planning Pty Ltd Market research
BEA Motors Pty Ltd Event operations services
Bevan Jones Jewellery by Design Pty Ltd Provision of gifts for events
Beijing International Club Corp Ltd Function and accommodationservices
Belair Turf Management Pty Ltd Event infrastructure services
Bernreiter Event infrastructure services
Beyond Entertainment Pty Ltd Event production services
Bianco Hiring Service Pty Ltd Event infrastructure services
Big Fish Events Group Event management services
Big Picture Marketing Strategy and Research
Ltd Market research
Big Screen Video Pty Ltd Event infrastructure services
Bikesport Australia Pty Ltd Event management services
Bikesportz Imports Pty Ltd Event operations services
Blaso Pty Ltd Event production services
Blue Max Music Live Pty Ltd Entertainment services
Boltz Pty Ltd Event infrastructure services
Boyd Public Relations Ltd Public relations services
Brian Gleeson Event Management Pty Ltd Event management services
Budget Rent a Car Australia Pty Ltd Transport services
Calicoan Pty Ltd Event production services
Carat Australia Media Services Pty Ltd Advertising Services
Carat Deutschland GmbH Advertising Services
Carat Media Services Singapore Pte Ltd Advertising Services
Carat New Zealand Ltd Advertising Services
CardSprint Pty Ltd Printing services
Cater Plus Pty Ltd Event catering services
CUB Pty Ltd Event catering services
Carpet Tiles 1 Event infrastructure services
CCTV Hire Pty Ltd Event infrastructure services
CES Grosvenor Hotel (SA) Pty Ltd Accommodation services
Check It Out Graphix Creative/design services
Chenoweth Group Pty Ltd Video production and editing
Christopher Selwood Event management services
Civil Tech Pty Ltd Event infrastructure services
Clifton Productions Pty Ltd Event infrastructure services
CMGRP Pty Ltd Market research
CML Hotel Pty Ltd Accommodation services
Coates Hire Operations Pty Ltd Event infrastructure services
Coca-Cola Amatil (Aust) Pty Ltd Event catering services
Coco L’Amour (NSW) Pty Ltd Promotional services
Colmar Brunton Pty Ltd Market research
Coopers Brewery Ltd Event catering services
COR Berlin Kommunikation GmbH Public relations services
Core Traffic Control Pty Ltd Traffic management services
Corporation of the City of Adelaide Event infrastructure services
Crawford Containers Pty Ltd Event infrastructure services
CSC Corporate Domains Inc ICT services
CSE Crosscom Pty Ltd Event infrastructure services
Cut Price Car and Truck Rentals Pty Ltd Transport services
Cycling Anti-Doping Foundation Event operations services
Cycling Australia Ltd Event operations services
Dada Supreme Pty Ltd Video production and editing
Daniel Howe Photography services
Data #3 Ltd ICT services
David McKenzie Commentary services
Dell Australia Pty Ltd ICT services
Deloitte Access Economics Pty Ltd Training services
Digital Coaching International Training services
Digital Spring Ltd Advertising services
Diligent Board Services ICT services
Dirty Foods Pty Ltd Event management services
DXC Enterprise Australia Pty Ltd ICT services
Earth Art Photography Photography services
East End Cellars Temporary staff (hospitality)
Electric Bug Pty Ltd Event infrastructure services
Elite Marking Event infrastructure services
Elliot Grafton Creative Video production and editing
Ellismgt Pty Ltd Event infrastructure services
Emma Humphreys Communications Ltd Public relations services
Empired Ltd ICT services
Encore Event Technologies Pty Ltd Event production services
Enerven Energy Infrastructure Pty Ltd Event infrastructure services
Engie Fire Protection Pty Ltd Event infrastructure services
Enventive Incorporated Event management services
Enviro Sweep Event infrastructure services
Envyus Design Creative/design services
EPS Australia Pty Ltd Event infrastructure services
Eubuco Verlag GmbH Promotional services
Event Managers Australia Event management services
Event Timing Pty Ltd Event infrastructure services
Eventelec Events Pty Ltd Event infrastructure services
Evright.com Pty Ltd Event trophies and engraving
Expertise Events Pty Ltd Event management services
Eyesight Security Pty Ltd Security services
Fabian Cancellara AG Personal services
Federal Express (Australia) Pty Ltd Freight services
First Care Medical Services Australia Pty Ltd Event medical services
Firstpoint Marketing and Communications Pty
Ltd Public relations services
Fleurieu Cranes Pty Ltd Event infrastructure services
Flinders University Event facilities
Flooring Solutions (SA) Pty Ltd Event infrastructure services
Formile Events Pty Ltd Traffic management services
Four Seasons Hotel Guangzhou Function and accommodationservices
Frankie Films Pty Ltd Video production and editing
Friendly Society Medical Association Ltd Event operations services
Fringe Innovations Pty Ltd Ticketing services
Frontline Group Holdings Pty Ltd Printing services
Full Throttle Management Pty Ltd Event operations services
FVW Medien GmbH Advertising services
Gearhouse Broadcast Pty Ltd Event communications services
Gema Group Holdings Pty Ltd Event catering services
George Macari Management Personal services
Giancarlo Truffa Marketing representationservices
Girdler Amusements Pty Ltd Event operations services
Gliderol International Pty Ltd Event infrastructure services
Goin Off Safaris Tourism services
Golf Car Solutions Event operations services
Grace Records Management (Australia) Pty Ltd Records management services
Gray Andreotti Advisory Legal services
Gray Management Group Pty Ltd Public relations services
GRP Public Relations Ltd Promotional services
Harry the Hirer Pty Ltd Event infrastructure services
Hays Specialist Recruitment (Australia) Pty Ltd Temporary staff (backfill)
Health Safety Environment Australia Pty Ltd Training services
Hello Sarnie Pty Ltd Event catering services
Hemisphere Management Group Australia Promotional services
Henry Kidman Videography Video production and editing
Hoban Recruitment Pty Ltd Temporary staff (labour)
Honda Australia Motorcycle & Power Equipment
Pty Ltd Event operations services
Hotel Grand Chancellor (Adelaide) Pty Ltd Accommodation services
Howard & Sons Pyrotechnics (Displays) Pty Ltd Event production services
HTS Group Pty Ltd Event infrastructure services
Huang Xiaoming Promotional services
I am Helium Pty Ltd ICT services
Integrated Event Delivery Management Event management services
Interflora Australian Unit Ltd Event operations services
International Management Group of America
Pty Ltd Promotional services
Isentia Pty Ltd Media monitoring
JamFactory Contemporary Craft & Design Inc Event trophies and awards
Jennie Bell Ink Pty Ltd Event management services
Jens Voigt Promotional services
JM Style Pty Ltd Provision of event supplies
Johns Print Centre Pty Ltd Printing services
Jones Lang LaSalle Public Sector Valuations
Pty Ltd Valuation services
Jordan Plumbing Event infrastructure services
Joshua Geelan Photography services
Josie Withers Photography Photography services
JPJ Audio Pty Ltd Event production services
Kanga Coachlines Pty Ltd Transport services
Kangaroo Island Sealink Pty Ltd Transport services
Kangaroo Island Wilderness Tours Tourism services
Karmabunny Pty Ltd ICT services
KI Keep It Real Promotional materials
Kimberly Conte Event management services
Kiwi and Roo Ltd Catering services
Koben Digital Pty Ltd ICT services
Konsky Motorsport Group Pty Ltd Event operations services
Leader Computer Systems ICT services
Lieb Management & Beteiligungs GmbH Marketing representationservices
Lincoln College Inc Event facilities, catering andaccommodation services
Link SA Pty Ltd Transport services
Living Room Bar Pty Ltd Event facilities and catering
Lumino Events Pty Ltd Event management services
Magnolia Quince Pty Ltd Event catering services
Mainairservice Pty Ltd Event infrastructure services
Majestic Roof Garden Hotel Accommodation services
Maria Elisabetta Pappalardi Event operations services
Marshall Power Pty Ltd Event infrastructure services
Martin Hawkins Event security services
Matt Gilbertson Promotional services
Matthew Keenan Commentary services
Maxconnectors Pty Ltd Promotional services
Mayfair Hotel Management Pty Ltd Accommodation services
McCready Bale Media Ltd Advertising services
McEwan Pty Ltd Commentary services
McGregor Tan Research Pty Ltd Market research
McKenzie Group Consulting (Qld) Pty Ltd Event infrastructure services
McLaughlin CB Pty Ltd Freight services
McMahon Services Australia Pty Ltd Event infrastructure services
Meaghan K Coles Photography services
Media Factory Pty Ltd Advertising services
Mediabrands Australia Pty Ltd Advertising services
Medina Property Services Pty Ltd Accommodation services
Melzelco Pty Ltd Event infrastructure services
Metal Fabricators Pty Ltd Event infrastructure services
Michele D’Aloia Public relations services
Miller Apartments Pty Ltd Accommodation services
Mise En Scene Pty Ltd Video production and editing
Mister Milford Pty Ltd Event management services
Motor Racing Enterprises Event operations services
Motorola Solutions Australia Pty Ltd Event communications services
Mount Lofty House Accommodation services
Mr Rigger Pty Ltd Event production services
Murphy Holdings Pty Ltd Transport services
Nation Creative Pty Ltd Creative/design services
Natrasha Pty Ltd Event infrastructure services
NEC Australia Pty Ltd ICT services
NEC IT Services Australia Pty Ltd ICT services
Neil McKenzie & Associates Pty Ltd Event infrastructure services
Nestle Australia Ltd Equipment rental
Network Ten Pty Ltd Event production andadvertising services
New Focus Pty Ltd Market research
New World Artists Entertainment services
News Pty Ltd Advertising services
Nexstage Staging and Rigging Technologies
Pty Ltd Event infrastructure services
NJS Vintners Event management services
Northern Territory of Australia Event facilities
Nova Entertainment Pty Ltd Advertising services
Novatech Creative Event Technology Pty Ltd Event production services
Novotel Barossa Valley Resort Accommodation services
NTT Australia Pty Ltd ICT services
Oaks Hotels & Resorts (NT) Pty Ltd Accommodation services
O’Brien Group Enterprises Pty Ltd Event catering services
Off Piste 4WD Tours Tourism services
Onsite Rental Group Operations Pty Ltd Event infrastructure services
O’Shea’s Organisation Pty Ltd Cleaning services
Ozone Hotel Accommodation services
OzTiming Pty Ltd Event infrastructure services
Pedestrian Group Pty Ltd Promotional services
Pepper Tree Media Pty Ltd Event production services
Peter Fuller & Associates Pty Ltd Video production and editing
Peter James Mason Event operations services
Peter Schloithe Event operations services
Pierre Vives Tourism Consulting Marketing representationservices
Pineapple Media (SA) Pty Ltd Production and broadcastservices
Pink Fence Pty Ltd Event infrastructure services
Pinnacle Events Pty Ltd Event operations services
Pivotal Business Technology Pty Ltd ICT services
PJ Cini Plumbing Event infrastructure services
Plaspro Enterprises Pty Ltd Provision of event supplies
Power On Solutions Pty Ltd Event communications services
PPI Promotion & Apparel Pty Ltd Promotional merchandise anduniforms
PR & GOUP Communication Partners SRL Public relations services
Premiair Services Pty Ltd Event infrastructure services
Programmed Property Services Pty Ltd Event infrastructure services
Publicis Communications Australia Pty Ltd Public relations services
PWE Plus GmbH Advertising services
Quest on Franklin Accommodation services
Raamen Pty Ltd Printing and distributionservices
Railroad Contractors of Australia Pty Ltd Event infrastructure services
Rapha Racing Ltd Event operations services
RC Hotels Pte Ltd Function and accommodationservices
Real Aussie Adventure Pty Ltd Promotional services
Reko’s Skip Bins Waste disposal services
Respektive 1 GmbH Translation services
Restaurant Sat Bains Ltd Promotional services
Reuben Kincaid Productions Pty Ltd Event production services
Reylag Pty Ltd (Andy J Sound) Event production services
Ricoh Australia Pty Ltd Printing services
Robby Gordon Entertainment/SST Pty Ltd Event operations services
Royal Agricultural & Horticultural Society of SA
Inc Event facilities
Satalyst Pty Ltd ICT services
SCA Digital Pty Ltd Promotional services
Scene This Creative/design services
Seeley International Pty Ltd Event infrastructure services
Select Music Agency Pty Ltd Entertainment services
Seven Network (Operations) Ltd Event production and
advertising services
Seven West Media Ltd Broadcast services
Shabren Pty Ltd Transport Services
Shanghai Huayu Real Estate Development CoLtd
Function and accommodationservices
Shanghai Ziliu (Adventure Tours) Travel services
Sheppard Touring Pty Ltd Entertainment services
Shimano Australia Cycling Pty Ltd Event operations services
Showpony Advertising Creative/design services
Signcity (NT) Pty Ltd Tourism infrastructure
Signs Incorporated Pty Ltd Tourism and event
infrastructure
Simmons & Sons Enterprises Pty Ltd Freight and distribution services
Simon Burley Pty Ltd Tourism services
Singapore Airlines Ltd Transport services
Sitecore Australia Pty Ltd ICT services
Sitehost Pty Ltd Event facilities, catering and
accommodation services
Sixteen-O-Two Advertising N’Design Creative/design services
Skee Kee International Pty Ltd Event operations services
Slosba Stirling Pty Ltd Event catering services
Socialbakers A.S. Digital marketing services
Society Marketing Communications Pty Ltd Digital marketing services
South Aussie With Cosi Pty Ltd Production and broadcastservices
South Australian Contemporary Music Co Ltd Event production services
Southern Ocean Lodge Pty Ltd Accommodation services
Specialised Solutions Pty Ltd Event infrastructure services
Splashdown (Aust) Corporate Bathroom Rentals
Pty Ltd Event infrastructure services
Sports Drug Testing International Pty Ltd Event operations services
Spotless Facility Services Pty Ltd Event security, cleaning andground staff services
Squeezy Digital Pty Ltd Training services
SRS Security Event security services
St John Ambulance Australia SA Inc Event operations services
Stagekings Pty Ltd Event production services
Stewie's Rigging and Hire Pty Ltd Event infrastructure services
Subaru (Aust) Pty Ltd Event operations services
Suez-Resourcece Alternative Fuels Pty Ltd Waste disposal services
Sunny Side Up Productions LLC Promotional services
Superloop Broadband Pty Ltd Event infrastructure services
SuperRealm Communications Co Ltd Media monitoring
Tara Milk Tea Group Pty Ltd Promotional services
TBWA Melbourne Pty Ltd Creative/design services
TBWA New Zealand Ltd Creative/design services
Telstra Corporation Ltd Telecommunications services
Tennis Australia Ltd Market research
TFH Hire Services Pty Ltd Event infrastructure services
The Barn Palais Pty Ltd Accommodation services
The Big Wedgie Pty Ltd Event operations services
The Booking Centre Pty Ltd Transport services
The Red Agency Pty Ltd Public relations services
Tiang & Partners Legal services
Tick Services Event operations services
Ticketmaster Australasia Pty Ltd Ticketing services
Tiger Build & Joinery Pty Ltd Event infrastructure services
TLA Worldwide (Aust) Pty Ltd Public relations services
Toll Global Forwarding Pty Ltd Freight services
Topline Promotions Pty Ltd Promotional merchandise anduniforms
Tourism Australia
Administrative, marketing, promotional and training services and market research.
Tourism eSchool Training services
Traffic Group Australia Pty Ltd Event operations services
Travel Link Digital Co Ltd Training services
Trustee for the GT Trust t/as Mobile Autocare Event management services
Tyrecycle Pty Ltd Waste disposal services
Ultimo Catering and Events Pty Ltd Event catering services
Unique Events and Themes Event infrastructure services
United Fire Protection Pty Ltd Event infrastructure services
Universal McCann Worldwide Inc Advertising services
V8 Supercars Australia Pty Ltd Event management and advertising services
Vacaciones eDreams SLU Advertising services
Vandenbroek Mechanical Pty Ltd Event infrastructure services
Viking Rentals Event infrastructure services
Vili’s Cakes Event catering services
Village Sounds Agency Pty Ltd Entertainment services
Virt Pty Ltd Provision of event equipment
Visualcom Pty Ltd Event operations services
Viv Sportings Pty Ltd Promotional merchandise
Voice Project Pty Ltd Research services
Wagstaff Worldwide Inc Marketing representation services
Walks Creations Event production services
Wavemaker Australia Pty Ltd Advertising services
Waverley Forklifts Pty Ltd Event infrastructure services
WDM Design and Advertising Pty Ltd Creative/design services
We Like Travel Ltd Advertising services
Weathersafe Shades Pty Ltd Event infrastructure services
WGASA Pty Ltd Event infrastructure services
Wilson Parking Australia Pty Ltd Parking services
Winc Australia Pty Limited Storage and distribution services
X-Treme Towing Service Pty Ltd Transport services
Yaao Marketing Consulting Co Ltd
Marketing representation services
Ziptrak Pty Ltd Event infrastructure services

Data for previous years is available at: https://data.sa.gov.au/data/dataset/contractors-reporting-south-australian-tourism-commission

The details of South Australian Government-awarded contracts for goods, services, and works are displayed on the SA Tenders and Contracts website. View the agency list of contracts. The website also provides details of across government contracts.

None to report.

Category/nature of fraud

Theft of merchandise and modification of credentials by volunteers working at an SATC managed event.

Number of instances - 1

Strategies implemented to control and prevent fraud

The SATC is committed to maintaining a work environment free of fraud and corrupt behaviour. The SATC has in place appropriate fraud prevention, detection, investigation, reporting and data collection procedures and policies, in line with its fraud risk assessment and Fraud and Corruption Policy. The SATC offers protection to genuine whistleblowers to enable disclosure of illegal activities or corruption to be made. These arrangements meet the specific needs of the SATC, and all reasonable measures to minimise the incidence of fraud, as well as to investigate and recover the proceeds of fraud, have been taken.

Data for previous years is available at: https://data.sa.gov.au/data/dataset/fraud-reporting-south-australian-tourism-commission

Number of occasions on which public interest information has been disclosed to a responsible officer of the agency under the Public Interest Disclosure Act 2018:

Nil

Data for the previous five years is available at: https://data.sa.gov.au/data/dataset/whistle-blowers-reporting-south-australian-tourism-commission

South Australia’s tourism industry has enjoyed strong growth for a number of years now and 2019-20 has been no exception. During this time our state’s visitor economy has grown to a record $8.1 billion, employing 40,500 people across 18,000 businesses. These results show we were tracking well against our 2020 targets of growing our visitor economy to $8 billion and reaching 41,000 tourism jobs.

We also experienced record levels of visitation, welcoming 8.6 million international and domestic visitors as of December 2019. However, we now live in a very different world. The South Australian visitor economy
is in the middle of the most severe contraction of tourism on record. While we have already seen significant drops when comparing the current results (year to March 2020) to the 2019 calendar year, far more significant declines will be felt in future releases with the closure of international and interstate borders.

Total expenditure in the year to March 2020 was $7.8 billion, up 7 per cent for the previous year to March 2019, but already down 4 per cent compared to the year to December 2019 result of $8.1 billion.

With December 2020 fast approaching, the SATC is already looking to the future with the South Australian Visitor Economy Sector Plan 2030. The plan aims to grow our visitor economy to $12.8 billion and employment to 52,000. It was developed extensively industry participation, making it a strong plan for industry, by industry.

The SATC is committed to delivering its 2020 targets and, to this end, has delivered a range of key activities during 2019-20 to achieve growth for our industry. Many of these targets will now be difficult to achieve with the impact of COVID-19.

Marketing

Our domestic marketing strategies have competitively positioned South Australia as an appealing, year round destination of choice and this activity contributed to achieving domestic expenditure to $6.9 billion for year ending December 2019. Since January 2020, the SATC has adopted a number of approaches to ensure our marketing strategies were able to quickly adapt and respond to the challenging conditions from the double crises of bushfires and COVD-19. Despite the challenges, from January to June 2020, these domestic campaigns resulted in an 83 per cent growth in Australian website traffic compared to the same period last year, and a 42 per cent year on year growth in Australian generated leads to South Australian tourism businesses and key industry partners. Cooperative marketing with travel trade partners resulted in an average return on investment of 10:1 during this period.

Our international marketing reacted swiftly to the summer bushfire crisis through engaging well known UK Naturalist Ray Mears to broadcast live from Kangaroo Island, primarily on BBC Breakfast with an additional 18 live radio broadcasts to counteract the negative international media. This activity reached 202 million consumers in the UK with an advertising equivalent of GBP 2million. Awareness activity with Singapore Press Holdings focused on a road trip from Melbourne to Adelaide using two Asian key opinion leaders. This activity resulted in 1.2 million views to the road trip videos and saw consumers seeking additional holiday information on South Australia. International visitor spend for the year end March 2020 was at $1.1 billion - it is expected the target of $1.4 billion will not be achieved as international borders closed in mid-March 2020 due to COVID-19 and currently there is no indication of a reopening date.

Events

Events are an important driver of visitation to our state and contribute to our visitor economy. As of March 2020, the economic impact of key leisure events sat at $375 million, this was down from the $383 million achieved in December 2019, just shy of our 2020 target of $400 million.

The 2020 Santos Tour Down Under was the 22nd and last event for Mike Turtur as Race Director. The event played an important role in communicating to our key national and international markets that South Australia, and in particular the Adelaide Hills, was open for business after the devastating Cudlee Creek and Kangaroo Island bushfires, with powerful imagery beamed world-wide. Despite the challenging conditions, the 2020 Santos Tour Down Under continued to deliver great outcomes with 44,800 event specific visitors, 7,790,000 spectators and an economic impact of $66.5 million generated. The Superloop Adelaide 500 was also challenged with earlier dates and the impacts of the bushfires. More than 206,000 people witnessed Shell V Racing’s Scott McLaughlin take out the 2020 race. Around 11,900 people travelled to South Australia for Virgin Australia Supercars Championship season opener, which featured an expanded off-track entertainment offering, including South Australia’s Hilltop Hoods as the finale concert. The event, which injected $38.6 million into the South Australian economy, paid tribute to the CFS Foundation and other organisations for their outstanding efforts during the devasting summer bushfires, with a Parade of Heroes.

The 2019 Pageant was the first event with new naming rights partner National Pharmacies. The National Pharmacies Christmas Pageant had a live viewing audience of nearly 500,000 people (325,000 at the Pageant and 173,000 on Channel Nine) watching what is the largest parade in the Southern Hemisphere. The Pageant took a historic new route, with Father Christmas arriving at Town Hall.

At the start of the year, South Australia hosted the Adelaide International, an ATP/WTA tennis event, owned by Tennis Australia and secured through the work of the SATC. This was made possible as a result of the State Governments’ commitment to redevelop Memorial Drive, including putting a roof across centre court. The first event had a number of sell-out days and proved to be a great success. The event will sit on South Australia’s calendar for at least the next four years.

From March 2020 onwards, events were significantly impacted by COVID-19restrictions, resulting in the rescheduling then cancellation of the 14th edition of Tasting Australia, and the cancellation or rescheduling of a number of regional and major sponsored events. These included the 2020 Hancock Prospecting Australian Swimming Trials and Game 1 of the NRL’s Holden State of Origin, both postponed.

The focus of Events South Australia shifted to supporting the event and festival industry, including industry suppliers, through a Regional Events Grant Fund, training programs, direct support and regular communication with relevant information and advice.

Destination Development

Facilitation of the World Routes 2019 aviation conference was a key focus for the first half of 2019-20, as the global three-day event was held in Adelaide in September 2019. This is the first time the event was held in Australasia. World Routes is the global meeting place for airlines, airports and aviation stakeholders. The event provided the opportunity to meet with international airlines as well as showcasing South Australia as a tourism destination to approximately 2,000 international delegates. The event injected approximately $20 million into the South Australian economy. The second half of 2019-20 had a significant impact on the tourism and aviation industry, with no international flights into Adelaide from March 2020 due to the COVID-19 pandemic. The 2019-20 cruise season concluded earlier than scheduled, with 63 cruise ship visits and 135,720 passengers and crew welcomed to our state from October to
March.

A major focus throughout the COVID-19 pandemic was the implementation of the Resilience and Rebound project, designed to help tourism businesses through the uncertain times and rebound back into business when the time was right. The project provided relevant advice and assistance to tourism operators across South Australia. Regional engagement was also essential throughout 2019-20 to understand the concerns from the tourism industry, with regular communication with the Regional Tourism Organisations throughout the 2019-20 bushfires and COVID-19. Product and experience development remain a key priority to increase the appeal of travelling to and within regional South Australia. In 2019-20, the Destination Development team worked in partnership with federal, state and local government, private investors and numerous tourism operators and entrepreneurs to bring 175 new products and experiences to fruition. These key activities, though severely impacted by COVID-19, contributed to driving tourism in our state forward. We will continue to work with the State Government and industry partners and operators to rebound back from these extremely challenging times.

Reporting required under the Carers’ Recognition Act 2005
None to report

Public complaints

Number of public complaints reported

Data for previous years is available at: https://data.sa.gov.au/data/dataset/public-complaints-reporting-south-australian-tourism-commission

Service improvements for period

Service improvements that responded to customer complaints or feedback
N/A