International Market Profiles
The international market to South Australia represents six per cent of total visitor numbers to the state and accounts for 16 per cent of expenditure.
Top points from the reports:
- Market overview and insights
- Origin visitor profile
- Fast facts and figures
- Key distribution partners
- Target market profile
While international visitors are smaller in number than domestic travellers, they stay longer and are often more intrepid, spending a significant amount of time out of capital cities in their search for the real Australia.
- How many international travellers visit South Australia, where do they come from and how much do they spend? International Performance
- How is South Australian Tourism performing against the goals set in the SA Tourism Plan 2020? Value of Tourism