International performance

Results: for year end March 2026

Released: June 2026

The latest report of international visitors to South Australia provides a snapshot about visits, nights and expenditure for the year end March 2026.

Top points from the report:

  • The latest results to March show that international expenditure grew by 16%, reaching $1.7 billion, above the KPI of $1.4 billion.
  • This growth was below the national average of 20%.
  • Visits grew by 4% to 452,000 and nights by 2% to 14.7 million

SNAPSHOT: SEE DOWNLOADS AVAILABLE BELOW

International Performance - March 2026

Released: June 2026

Global Market Calendar 2025-26

Released: March 2026


International market profiles

 

Released: Yearly



Top points from the reports:

  • Market overview and insights
  • Origin visitor profile
  • Fast facts and figures
  • Key distribution partners 
  • Target market profile

While international visitors are smaller in number than domestic travellers, they stay longer and are often more intrepid, spending a significant amount of time out of capital cities in their search for the real Australia.

Market Profiles

Market Profile - Malaysia

Market Profile - China

Market Profile - Hong Kong

Market Profile - India

Market Profile - Singapore

Market Profile - United Kingdom

Market Profile - North America

Market Profile - New Zealand

Market Profile - Germany

Market Profile - Italy

Market Profile - France