14 Nov 2022
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Sam Smith to say g’day in SA

South Australia will welcome Multi-Platinum, GRAMMY®, BRIT, Golden Globe and Academy Award winning international artist/songwriter Sam Smith (they/them) to the state in January 2023 for an intimate, exclusive concert at the iconic d’Arenberg Cube. This will be Sam’s only Australian show during their visit to the country and will feature Sam’s extensive catalogue of hits and their latest ARIA #1 single Unholy.

The partnership between the South Australian Tourism Commission (SATC) and Sam Smith will highlight key tourism experiences in the state, focusing on food and drink, wildlife, and Aboriginal cultural tourism. Sam will share their South Australian adventures across social media, which has a significant following of over 35 million globally.

This visit will be the first time Sam has been to South Australia since 2015. Sam’s visit precedes the release of their forthcoming album Gloria (out Jan 27 – preorder here). Sam Smith has enjoyed 35 million album sales, 260 million single sales and 48 billion career streams. New single Unholy ft Kim Petras has generated over 560 million streams globally and debuted at #1 on the Australian ARIA singles chart.

Sam Smith said South Australia was a very easy choice when deciding where to visit and host their exclusive concert in Australia.

“I’m so excited to explore South Australia and check out the stunning beaches and wineries - and what a perfect time to do it in summer! The show will be very special for me as it is my first performance in Australia since 2020, so I can’t wait to welcome fans to South Australia to share in my new music and enjoy the destination with me.”

Partnering with an international artist of Sam Smith’s calibre, South Australia will showcase its tourism offerings to a global audience, broadening the state’s appeal to travellers.

South Australian Minister for Tourism, Zoe Bettison said having Sam experience South Australia is a huge coup and will put the state on the global stage.

“An international artist of Sam’s profile choosing South Australia as the backdrop to their only Australian performance will be a memorable moment for the state and a magnificent opportunity to showcase all we have on offer here, ” said Minister Bettison.

Erik De Roos, Executive Director of Marketing at SATC said highlighting South Australia’s unique tourism offering to Sam Smith’s global following is key to building new audiences and talking to potential travellers in a new and authentic way.

“There is so much to experience in South Australia, from wide open spaces and coastlines to boutique wineries and unmatched dining experiences, Sam could not have chosen a more perfect location for their fans to experience a little more of South Australia. We’re thrilled that Sam will be performing at such an iconic South Australian winery, and we cannot wait to welcome them to our beautiful state,” said Mr De Roos.

The concert at d’Arenberg Cube will take place in early January 2023. The all-inclusive event will highlight the region’s best food and wine producers, including d’Arenberg Wines, Settlers Spirits, and Pizzateca.

The invite only event will be facilitated in partnership with Sam’s long time Australian concert promoters, Frontier Touring.

Key national radio networks ARN, Nova and the Hit Network, will give the public a chance to win tickets to the exclusive performance and include return flights to Adelaide, South Australia (if residing outside of South Australia), accommodation, and bus transfers to and from the concert.

South Australia’s official social media channels will be a central hub for exclusive behind the scenes content of Sam’s time in South Australia. (TikTok, Instagram, Twitter, Facebook, and YouTube: @southaustralia).