16 Jan 2025

Register for SATC Industry Webinar, TDU countdown & more...

 

2025 promises to be a big year in tourism as we deliver a range of initiatives designed to competitively position our State and amplify all that makes South Australia a distinct and desirable destination.

This includes our new brand and creative work, the refresh of the Visitor Economy Sector Plan, the development of regional Destination Management Plans for each region to set the vision and identify priorities to grow tourism in our regions, as well as the delivery of a range of supporting programs and tools for industry.

I look forward to engaging with you throughout the year as we deliver these important pieces of work.

A refresh of our Visitor Economy Sector Plan 2030 will see our strategy respond to the changing tourism climate. Thank you to everyone who came out to one of our regional roadshows to give input into the strategy.

For those who were unable to attend one of our regional roadshows, I will be hosting a Webinar to step through the key elements of our planned refresh of the Visitor Economy Sector Plan 2030 – including what we learned from our industry engagements. The Webinar will take place on Thursday 30 January at 10am.

SATC Industry Webinar: Visitor Economy Sector Plan Industry

Time: 10am-11am
Date: Thursday, 30 January 2025
Location: online via Teams

REGISTER NOW 

We are gearing up to celebrate the 25th anniversary of the Santos Tour Down Under. Racing across the state from tomorrow, Friday 17 January, it is once again an opportunity to build our reputation as a leading events and tourism destination of choice with the broadcast capturing the magnificent imagery of the State to a world-wide audience.

Emma Terry

Chief Executive Officer
South Australian Tourism

Read full Industry Update - 16 January 2025