11 Nov 2023

Hole-in-one for LIV Golf Adelaide as 2024 dates locked in


Dates for the world’s best golf event – LIV Golf Adelaide – have been locked in for 2024, as new data reveals the inaugural event contributed $65 million to South Australia’s economy.

Many of the world’s top golfers will return to The Grange Golf Club for the second instalment of Australia’s only LIV Golf tournament, on 26-28 April 2024.

Hospitality tickets will go on sale from November 15. Fans are encouraged to sign up for free to LIV X to gain pre-sale access to grounds passes, which will be available on December 5 exclusively to LIV X members and previous LIV Golf Adelaide ticket buyers, before the public on-sale starting December 6.

The date has been released as independent analysis from YouGov showed the 2023 LIV Golf Adelaide event contributed $64.9 million to South Australia’s economy and generated more than 43,000 visitor nights in Adelaide.

The analysis also reveals that of the 77,076 attendees across the three-day event, more than 40 per cent were from out-of-state.

The record-breaking tournament was named World’s Best Golf Event of the Year 2023 at the World Golf Awards last month.

One of 14 LIV Golf tournaments held globally in the 2023 season, the Adelaide tournament at The Grange Golf Club featured some of the world’s best talent, including Australian Cameron Smith and Americans Brooks Koepka, Bryson DeChambeau, Dustin Johnson and Phil Mickelson.

The Adelaide tournament went viral when fans celebrated Chase Koepka’s hole-in-one at the 12th hole – known as the Watering Hole.

These iconic moments were broadcast to a global household reach of more than 276 million across 69 territories, helping raise South Australia’s profile on the world stage.

The economic return supports feedback from tourism operators who heralded the event a success thanks to the boost it brought to business – including Eos by SkyCity which was at 100 per cent occupancy, and the Sofitel Adelaide which reported the LIV Golf tournament increased visitation from the high-yield interstate market.

The 2023 LIV Golf Adelaide economic impact report (source: YouGov Sport) found:

  • $64.9 million in direct expenditure
  •  43,253 visitor nights in Adelaide
  • 77,076 attendees across the event
  • 41% of ticket purchasers from out-of-state
  •  37 countries represented by LIV Golf attendees
  • Broadcast global household reach of more than 276 million across 69 territories.

For all ticketing visit livgolf.com

Premier Peter Malinauskas said the inaugural LIV Golf Adelaide was a “global success”, named the world’s best golf event for 2023.

“LIV Golf delivered for South Australia, filling hotel rooms, restaurants and pumping $65 million into our state’s economy,” Premier Malinauskas said.

“With dates now set for 2024, I have no doubt there will be many excited fans from interstate and overseas booking their trip to South Australia.

“Hosting the nation’s first LIV Golf tournament and playing home to the now legendary hole-in-one by Chase Koepka at our iconic watering hole, these history-making moments got people looking at Adelaide and talking about our state.

“The results from the first LIV Golf Adelaide are exactly why my government invests in securing major events, and why I am excited about what’s in store for next year’s LIV Golf tournament in Adelaide.”

Minister for Tourism Zoe Bettison said it was “an incredible result for Australia’s first LIV Golf tournament, and it was right here in South Australia”.

“The inaugural event drew tens of thousands of attendees from interstate and overseas and saw tickets snapped up almost as quickly as they were released,” Minister Bettison said.

“Not only did it provide a huge boost to our visitor economy and supported many local jobs, LIV Golf Adelaide made history with scenes broadcast around the world including in our key tourism markets.

“I am thrilled we have dates locked in the calendar for the 2024 tournament, with next year shaping up to be another blockbuster for major events in South Australia.”

LIV Golf Commissioner and Chief Executive Officer Greg Norman said “the inaugural LIV Golf Adelaide showed the world how global audiences are embracing LIV Golf, which is breathing new life into the sport.”

“It was the highlight tournament of our league’s first official season and a historic demonstration of competition, entertainment and fanfare that golf fans deserve.

“South Australia knows how to put on a show, and we look forward to seeing The Grange Golf Club set yet another elevated benchmark for the league as we raise the bar even higher in 2024.”