Last updated on 9 November 2023


The South Australian Tourism Commission (SATC) collects information from website visitors via the use of cookies. Cookies are small text files that are saved on your computer or mobile browser in order to track information about your website visit. Cookies are then sent back to the website on each subsequent visit, or to another website that recognises that cookie.

While some cookies are absolutely necessary for our websites to function, such as letting you navigate between pages efficiently, other cookies are not strictly necessary but do allow us to analyse how our websites are being used, deliver personalised content to improve our digital user experience, or deliver targeted advertisements promoting South Australia via our online advertising partners.

You can find out more about cookies and how to manage them in the information below. Strictly necessary cookies are activated without user consent because these are necessary for the website to work properly and in a secure way. All other cookies not classified as strictly necessary are subject to consent from website visitors. You can manage your cookie consents for the website at any time using the SATC’s Consent Management Platform (CMP). You can also change your browser settings so that cookies cannot be placed on your device.  Please note that any consent to accept or to decline cookies is limited to this website only and not to other SATC sites or any other pages, which may be hyperlinked to our website.

There are two broad types of cookies:

  • First party cookies, served directly by us to your device.
  • Third party cookies, which are served by a third party on our behalf.

Cookies can remain on your computer or mobile device for different periods of time. Some cookies are session cookies, which are temporary and only exist only while your browser is open, and are deleted once you close your browser. Other cookies are persistent  cookies, meaning that they survive after your browser is closed for a defined period of time (usually one or two years), or until they are manually cleared from a user’s browser storage. They can be used by the website to recognise your computer or mobile device when you open your browser and browse the Internet again

What types of cookies does the SATC use?

  • Strictly necessary cookies: These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the website will not then work. These cookies do not store any personally identifiable information. 
  • Performance cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our websites. They help us know which pages are the most and least popular, and see how visitors move around our websites. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our websites and will not be able to monitor our websites' performance. 
  • Functional cookies: These cookies enable our websites to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
  • Targeting cookies: These cookies may be set through our websites by our advertising partners. They may be used by us and those companies to build a profile of your interests and show you relevant adverts on other websites or social media platforms. They do not directly store personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. 

The cookies on SATC websites do not store personal details such as your name, address, telephone number or payment information, but may include your IP address, referring website and individual pages visited on SATC websites. We store IP addresses in order to track a user’s visit while the user remains anonymous. We may however link the information we store in cookies to any information you have provided about yourself when subscribing to receive marketing communications from the SATC, for the purposes explained in this Cookie Notice and the SATC Privacy Statement.

Examples of cookies used by SATC

Strictly necessary cookies

The SATC captures users’ cookie consent preferences using the One Trust CMP. This platform uses the cookies ‘OptanonConsent’, and ‘OptanonAlertBoxClosed’ to record how a user has interacted with the cookie consent banner in the CMP. For more information about One Trust please visit and for details of One Trust’s cookie policy, please visit

Other strictly necessary cookies are used to store user preferences, enhance website security, and improve page load times. These cookies are necessary for our websites to function and cannot be switched off in our systems. You can set your browser to block or alert you about these cookies, but some parts of our websites will not then work.

Performance cookies

The SATC uses Adobe Analytics, Google Analytics, and Microsoft Clarity to analyse how people use our websites. These analytics platforms gather information about website use by means of cookies which collect anonymous data. The information gathered is then used to create reports about the use of our websites. Persistent cookies used by these platforms include ‘s_ecid’, ‘AMCV_##@AdobeOrg’, ‘s_vi’ and ‘s_fid’ (Adobe Analytics), ‘_ga’ (Google Analytics), and ‘_clck’, ‘_clsk’, ‘CLID’, ‘ANONCHK’, ‘MR’, ‘MUID’, and ‘SM’ (Microsoft Clarity).

For more information about:

The SATC uses Optimizely Data Platform to build audiences based on users’ interactions with SATC digital properties. These audiences are then used to deliver personalised messaging via email, on-site content, and advertising platforms. Optimizely Data Platform uses the persistent ‘VUID’ cookie. For more information about Optimizely visit and for details of Optimizely’s privacy notice visit

The SATC uses AdFixus to create an anonymous identifier called the SATC ID which is used to allow us to better understand the number of visitors across different SATC websites, and to help us deliver personalised content to users without the need for user authentication. This ID is stored in the persistent  ‘afx_profile’ cookie. The first time this cookie is set, your browser will send a request to the domain in order to generate the ID. You may notice an additional tab on your browser opening and then closing again while this process takes place. For more information about Adfixus visit and for details of Adfixus’ privacy statement visit

None of the above-mentioned platforms will load unless you consent to receiving Performance cookies via our CMP.

Functional cookies

The SATC uses Optimizely Web Experimentation to run A/B tests of content on web pages in order to improve the digital user experience, and to deliver personalised content based on a user’s past interactions with SATC websites. Persistent cookies used by this platform include ‘optimizelyEndUserID’ and ‘optimizelyDomainTestCookie’. For more information about Optimizely visit

Optimizely Web Experimentation will not load unless you consent to receiving Functional cookies via our CMP.

Targeting cookies

The SATC uses advertising cookies from vendors including Adobe, Google, Meta (the company which owns Facebook and Instagram), Pinterest, Verizon and Quantcast for the purposes of targeted online advertising.

For more information on the vendors identified above  including how they place and use cookies, please view their privacy policies at:

These cookies enable the SATC and third parties with whom we may share data (such as our advertising, industry and marketing partners, service providers and customers) to recognise your browser or device and serve you with advertising content that is more relevant to your interests, while also allowing us to better understand the effectiveness of online advertising in generating website visits, ticket sales to events, or leads to South Australian tourism operators or industry partners.

Anonymous data from advertising cookies including browsing history and practices may be provided to third parties to facilitate online advertising (including on platforms such as Facebook or Instagram) for the purposes of promoting tourism in South Australia.

Targeting cookies such as those detailed above will not load unless you consent to receiving Targeting cookies via our CMP.

How can I manage, reject and/or delete cookies?

If you do not want Information collected through the use of cookies, then you can select the option to “Reject All Cookies (except for strictly necessary cookies)” provided by the CMP.  If you do consent to the use of non-essential cookies, you can choose whether you consent to some or all of these cookies through our CMP.

There is also a simple procedure in most internet browsers that allows you to deny or accept the cookie feature.

Cookies that have been set in the past

If you have disabled one or more cookies, we may still use information collected from cookies prior to your disabled preference being set; however, we will stop using the disabled cookie to collect any further information.

What about other tracking technologies?

Some of the marketing technology platforms we utilise make use of tracking technologies such as JavaScript or pixels which can allow data to be passed from one platform to another with or without the use of cookies. Opting out of any category of cookie via our CMP will also result in relevant scripts or pixels not being loaded.  

If you have any queries relating to this Cookies Policy, or you have any feedback, please email [email protected].