Barossa

Barossa Australia is a membership-based organisation responsible for tourism in the region. Its board draws on representation from the regional tourism, wine and food industries and local government.

To find out more about the Barossa, check out our consumer website, drop into a visitor information centre or contact:

Ruby Stobart
Regional Tourism Manager
Barossa Australia
PO Box 420
Tanunda SA 5352
T: +61 421 750 200
E: [email protected] 
W: barossa.com

 

Kingsford Homestead, Barossa
Kingsford Homestead, Barossa

 

 

REGION DOCUMENTS

More information and how tourism is tracking in this region is provided in the documents below:

Value of Tourism - Barossa

FACTSHEET: Tourism statistics for the region: Results for Year Ending December 2024 (released: July 2025).

Regional Profile - Barossa

PROFILE: Results for Year Ending December 2024 - Released: June 2025

South Australian Regional Visitor Strategy 2025 – Barossa

Region-specific priorities outlined in the South Australian Regional Visitor Strategy 2025

Regional Visitor Strategy progress snapshot 2024 – Barossa

Region-specific outcomes achieved in 2024, aligned with the South Australian Regional Visitor Strategy 2025 (released June 2025).

Regional Visitor Strategy progress snapshot 2023 – Barossa

Region-specific outcomes achieved in 2023, aligned with the South Australian Regional Visitor Strategy 2025 (released May 2024).

Regional Visitor Strategy progress snapshot 2022 – Barossa

Region-specific outcomes achieved in 2022, aligned with the South Australian Regional Visitor Strategy 2025 (released May 2023).

Regional Visitor Strategy progress snapshot 2021 – Barossa

Region-specific outcomes achieved in 2021, aligned with the South Australian Regional Visitor Strategy 2025 (released May 2022).

 

BACK TO REGIONS