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ERIK DE ROOS
CHIEF MARKETING OFFICER, MARKETING

An experienced marketing and advertising professional, Erik joined the South Australian Tourism Commission in July 2021.

As Chief Marketing Officer, Erik is responsible for developing and delivering marketing activity that promotes South Australia as a destination of choice to domestic and international markets. 

The current focus is on establishing an authentic and distinctive South Australian brand platform to help increase the appeal of South Australia as a compelling and desirable holiday destination.

With more than 20 years of experience in the field, Erik spent five years as CMO with the iconic San Remo Macaroni company, which followed a long career working in advertising.

Under Erik’s leadership, the South Australian Tourism Commission marketing team was awarded National Marketing Team of the Year in the 2023 Australian Marketing Institute Awards. 

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Acknowledgement of Country

Standing on Kaurna Country, the South Australian Tourism Commission recognises the uniquely diverse Aboriginal communities across the state.

We value the knowledge Aboriginal people hold of Country and culture and are committed to growing genuine relationships with Traditional Custodians.

We will continue our journey of reconciliation and support Aboriginal tourism operators and communities to tell their own stories and share their culture with the world.

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Kaurna Yartangka yuwanthi, South Australian Tourism Commisionriu tampinthi wiwurra Yaitya Miyurna kuma parnaku Pirkurna Kanthipartu‑arra.

Ngadiu yurikaityanthi, Yaitya Miyurnaku ngutu yartaku kuma Tapa‑Purruna. Ngadlu nilputa tika‑apirringutha Yaitya. Yarta‑Mathanyarna‑ityangka.

Ngadluku tapa nguyanguya murititya ngadlu muinmurningutha. Ngadlu karrpatha Yaitya Miyurna Mikarri‑apipinarna kuma Pirkurna, parnakunta pirrkurna kuma parnaku Tapa‑Purruna yungkurringutha, marngu‑ityangka.

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