CHANTAL WARD
ACTING CHIEF MARKETING OFFICER, MARKETING

As Acting Chief Marketing Officer, Chantal leads the SATC's brand and marketing initiatives that position South Australia as a destination of choice across domestic and international markets. 

Having joined the agency in 2022 to lead the Global Markets and Trade business unit, Chantal has overseen the agency’s Global Markets, Domestic Partnerships, Trade Events, Famils, and Projects. In the role, she has worked closely with tourism operators, travel trade and airline partners, agency partners, and key bodies such as Tourism Australia to drive visitor growth and expenditure across the state. Her recent work includes playing a key role in delivering Tourism Australia’s Australian Tourism Exchange (ATE26) and driving the international rollout of South Australia's 'Celebrate the Simple Pleasures' brand campaign.

Chantal brings more than 20 years of international leadership experience spanning tourism, commercial sales, marketing, and hospitality. Prior to her time with the SATC, Chantal held senior commercial roles across Australia and the UK with leading global brands, including IHG Hotels & Resorts, Hyatt Hotels, Accor, and divisions of RELX Group.

Chantal holds a Graduate diploma from the Australian Institute of Company Directors.