Jess Greatwich is a tourism leader, having worked in the industry in South Australia for more than 10 years. Her diverse professional background spans the legal, hospitality, wine and tourism sectors.

Much of her tourism career has been spent in membership, communications and product development roles within Tourism Barossa. Her creative, commercially-informed approach to product design and operator capability development helped generate significant growth and enhanced the Barossa’s reputation as a world-renowned wine and food destination.

Currently the Regional Tourism Manager for the Yorke Peninsula, Jess is engaged in a broad program of product, operator, brand and destination development, supporting the evolution of the region and stimulating economic benefit throughout the broader visitor economy.

Jess has a Bachelor of Laws and Legal Practice (Hons.) from Flinders University, and has worked both locally and abroad across a range of community and not-for-profit organisations, boards and committees.