Grant Wilckens is the founder and CEO of G’DAY Group Holdings, the umbrella company for Discovery Parks, the Top Parks licensed network of holiday parks and G’DAY Rewards.

Grant left a career in corporate finance to establish what is now the Discovery Parks network of owned and operated parks 15 years ago with a vision to make holiday parks cool again, bringing a touch of luxury to the affordable accommodation sector with cabins, lagoon pools, jumping pillows, waterparks and now safari tents.

Backed by Sunsuper and an engaged board, he has since transformed the holiday park sector with best-in-class technology to improve the customer experience. Earlier this year, the business established a licensing model to provide corporate services to independently owned and operated Top Parks.

With the combined network of Discovery Parks and Top Parks, G’DAY Group Holdings now has Australia’s largest network of holiday parks and an industry leading rewards program, G’DAY Rewards.

Grant is passionate about the caravan and camping industry and the Great Aussie Holiday and is chair of the national industry body, the Caravan Industry Association of Australia. He recently won the National Services Sector category of the EY Entrepreneur of the Year Awards.