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What we do

We are a government agency responsible for leading and growing the state’s tourism industry. Achieving our goals is only possible due to the talented team of people who work here. We employ around 140 people worldwide. The majority of our staff are based in Adelaide; however, we have experts based around the world to help promote South Australia as a leading tourism destination internationally. To find out more, click here. You can watch videos about some of our business groups including Events South Australia, Marketing and Destination Development here.


Watch SATC’s Manager, Regional Partnerships, Peter Cahalan discuss his role with the SATC and the South Australian Government. Rich in diversity, with a wide range of roles, responsibilities and clients, the South Australian Government employs more than 100,000 South Australians, making it the largest employer in the state. Visit iworkfor.sa.gov.au for more information. 

I Work For SA
I Work For SA video

Working with us

Within the SATC community there is a fantastic mix of technical experts, individuals with creative flair and highly skilled professionals who all work together to achieve our common goals. It is our collaboration across our teams that drives our success.

Our employees developed our current values, and when recruiting we look for candidates who embody these behaviours.

Develop our staff and the state,

Act with Integrity and respect,

Have Courage to make bold decisions that align with our plans,

Enjoy our work and what we achieve,

Support each other and the industry.

Why choose us?

Kangaroo Island Wilderness Trail
Kangaroo Island Wilderness Trail

Tourism currently employs 36,700 South Australians and is worth more than $6 billion to the South Australian economy. Working for us gives you the opportunity to contribute towards one of the state’s key economic priorities and have a leading impact on the overall growth of the state.

A wide range of employee benefits are also available including:

  • Chance to volunteer and participate in SATC events like the internationally renowned  Santos Tour Down Under
  • Opportunity to join a fun and active social club
  • Professional development and study assistance
  • Access to a free and confidential employee assistance program
  • Annual flu vaccinations
  • Casual Fridays (with a gold coin donation towards a nominated charity)

Application Guidance

Student Placements

We recognise the importance of developing emerging talent and supporting the next generation of tourism professionals from South Australia. We work with local higher education providers to offer placements to students currently enrolled in courses related to tourism, marketing and events.  

Due to the high demand for these opportunities, we are unable to provide student placements beyond those coordinated with education providers. There are other ways to gain experience in the tourism industry such as volunteering at the many events we run. Click here to find out more.
Kangaluna Camp, Eyre Peninsula
Kangaluna Camp, Eyre Peninsula

Student Placement Profiles

Read stories from some of our previous placement students.

Name: Harriet Holmes

Qualification: Bachelor of Public Relations

Year of Graduation: 2014

Activities while studying: While studying I worked a casual job in retail and in the last six months of my degree, undertook a student placement at the SATC. This placement was with the Events South Australia PR team working predominantly on the Santos Tour Down Under. 

Current Position: Corporate Communications Coordinator

Unit / Department: Corporate Communications / Corporate Affairs

Length of time with SATC:  Started in January 2015

A day in the life of: No two days the same working in the Corporate Communications team at the SATC. My role consists of writing industry communications including newsletters, writing scripts and organising locations for SATC’s corporate videos, working on our Tourism Champions project, looking after the SATC’s corporate social media accounts, working on launch events and new announcements, and more. My role has allowed me to visit many of South Australia’s incredible regions as well as work at some of our major events.

How position was won: It was advertised on Seek and I had just finished my student placement at the time so applied through Seek for the role like anyone else.

Employment pathway: A requirement of my Public Relations degree was to undertake a student placement. I found a placement position in the Events South Australia PR team and applied. I was successful and took on a six month placement working predominantly on PR for the Santos Tour Down Under. After my placement, an entry level position with the PR team at the SATC was advertised on Seek. I went through the application process like anyone else including a phone interview and face-to-face interview as well as a written exercise. Two years later I have moved on from my initial role as Publicity Assistant to Corporate Communications Assistant to Corporate Communications Coordinator.

Career goal: Working at the SATC has changed my long-term career goal from when I first started studying. I have always been interested in tourism and events however since working in the industry I can definitely see myself continuing to work in the industry long-term. I would also love the opportunity to live and work overseas to further my knowledge and gain some valuable experience.

Plan to reach career goal: I still have a lot of learning and growing to do in the professional world and my plan moving forward is to continue to work hard, stay motivated and strive to be the best at what I do.

Career tip for current students: My biggest tip would be to undertake as many work experience opportunities as you can. Experience in the work place and your field of study is invaluable. You never know who you’ll meet while on work experience and what opportunities they might be able to give you.  

Harriet Holmes

Name: Lachlan Swan

Qualifications: Advanced Diploma of Tourism

Year of Graduation:  1999

Awards / Achievements during study: Graduate Scholarship to Adventure Centre, California, USA

Activities while studying: Worked casually at both Football Park Convention Centre (hospitality), and also Kmart (retail).

Current Position: Social Media & Content Producer, International

Unit / Department: Social Media & Content / Marketing

Length of time with SATC:  Started in January 2002

A day in the life of: No two days are the same. I spend a good portion of my day (and night) engaging with photographic contributors capturing their SA travels on social channels - and finding those golden nuggets to help us visually represent our state online. I also write and post content on our @southaustralia Instagram and international Facebook accounts, provide strategic social media direction for our overseas offices, implement paid social media advertising, liaise with digital influencers, and analyse and report on our results.

How position was won: After many years in international marketing roles at SATC, I noticed social media’s massive potential, and put a lot of extra time into getting to know that space as a user. In doing so, I formed strong networks with key travel influencers, who in turn shared their in-depth knowledge and expertise. I also attended as many seminars as I could on the topic to learn how to apply it from a marketing perspective. I then combined this new experience with my international marketing background to step into my current role when the Social Media & Content team formed in 2016.

Employment pathway: I studied an Advanced Diploma of Tourism at Adelaide TAFE before undertaking a Graduate Scholarship, working in the USA from 2000-2001, at Adventure Center – a San Francisco-based travel wholesaler. I returned with solid knowledge of the international travel distribution system, which helped me land a post-graduate position as International Marketing Assistant at SATC. After 13 years in various SATC international marketing roles - I combined my prior expertise with my social media knowledge to move into that space, full time.

Career goal: Being happy. If I didn't love what I do, I wouldn't do it. I knew back in school that I'd love to represent my state at something - and now I’m lucky enough do it every day.

Plan to reach career goal: Keep my eyes firmly on the long-term horizon, and never stop learning! Keeping my skill set up to date with the pace of change will hopefully hold me in good stead.

Career tip for current students: Think long term! Never scoff at the idea of starting at bottom of the ladder. It gives you the very best opportunity to learn your trade from the ground up - and helps to build great industry knowledge and networks which will assist at all checkpoints in your career. If you're committed to the long haul, you'll develop skills and relationships that will end up being pivotal to success later on. 

Lachlan Swan