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Start your engines…tickets on sale for 2018 Adelaide 500

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Tickets are now on sale for the Adelaide 500 which celebrates its 20th anniversary in 2018. Aussie rock legends Cold Chisel are confirmed to headline the Friday night concert along with Kasey Chambers and Bad//Dreems. Secure your tickets today for this action packed event.

Air New Zealand Dreamliner in Adelaide

Air New Zealand Dreamliner arrives in Adelaide

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South Australia’s first Dreamliner service will create new opportunities for our state's visitor economy. Air New Zealand’s Boeing 787-9 Dreamliner flight is now operating three times per week between Auckland and Adelaide during peak season (October 2017 to March 2018). Watch our new video to find out more.

Kangaroo Island Wilderness Trail

New nature-based tourism business opportunities

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The South Australian Government has announced an exciting collection of nature-based tourism investment opportunities across the state. Opportunities across 18 sites are now open for expressions of interest such as eco-sensitive accommodation, adventure tours, cafés, cellar doors or guided walks.

Jacob's Creek, Barossa

Introducing UWAI: new smartphone app for Chinese visitors

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The world first app, UWAI (游外 yóu wài - ‘travel abroad’) aims to make it easier for tourism operators and businesses to engage with Chinese visitors. UWAI is being piloted in South Australia where an estimated 850 businesses are currently registered on the mobile platform. To find out more, email

Pacific School Games

Volunteers Wanted: Pacific School Games

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The 10th Pacific School Games is looking for 500 volunteers to help support the event and the 4,500 athletes who will be competing. The event will be held in Adelaide from 3-9 December 2017. A range of volunteer roles are available from media and promotions to team logistics, VIP services and more. Apply today and help makes the games a success.

Latest News

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  1. Santos Women's Tour Down Under 2017, Stage 3 Peloton

    Santos Women's Tour Down Under routes revealed

    The world’s best female cyclists will race through 32 South Australian towns in January, as part of the 2018 Santos Women’s Tour Down Under.

  2. +LIVE+ will headline the 2018 Adelaide 500 Saturday concert

    International acts continue to turbocharge the Adelaide 500

    With just 100 days to go until the 2018 Adelaide 500, fans can look forward to an epic line-up of entertainment, with American rock band LIVE confirmed...

  3. Tourism News

    Tourism News 20 November

    In this edition, you can read about the South Australian Tourism Awards, SATC’s digital results, Tourism Champions and more.

Quick Links

  1. International Performance

    International tourism is booming in South Australia with latest figures showing visitors spent a record $1.1 billion to the year ending June 2017. Check out our latest (IVS) infographic for more details.

  2. Domestic Performance

    Tourism expenditure in South Australia has reached $6.3 billion. Read the latest National Visitor Survey (NVS) to find out more about these results.

  3. From the CE's Desk

    Hear the latest from our Chief Executive, Rodney Harrex in his quarterly updates and opinion pieces. 

Bungaree Station, Clare Valley
Featured Tourism Champion

Bungaree Station

November, 2017

Our latest Tourism Champion is Bungaree Station in the Clare Valley.

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Seal, Exceptional KI
Featured Tourism Champion

Exceptional Kangaroo Island

October, 2017

Tourism Champion, Exceptional Kangaroo Island (KI) was established in 1990 by Craig and Janet Wickham.

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Kangaluna Camp, Gawler Ranges Wilderness Safaris, Eyre Peninsula
Featured Tourism Champion

Gawler Ranges Wilderness Safaris

September, 2017

Owned and operated by husband and wife team Geoff and Irene Scholz, Gawler Ranges Wilderness Safaris began in 1988 and has grown into a high end nature based tourism package offering guests unique wildlife tours and safari-type camp accommodation.

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Red Poles, Fleurieu Peninsula
Featured Tourism Champion

Red Poles

August, 2017

Red Poles located in Fleurieu Peninsula’s McLaren Vale has been open since 2005.

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Aboriginal Cultural Tours South Australia, Yorke Peninsula
Featured Tourism Champion

Aboriginal Cultural Tours South Australia

July, 2017

In operation for 14 years by owner/operator Quenten Agius, Aboriginal Cultural Tours South Australia gives people an insight into one of the world’s oldest living cultures.

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Hahndorf Inn, Adelaide Hills
Featured Tourism Champion

Hahndorf Inn

June, 2017

Established in 1863, Tourism Champion the Hahndorf Inn is currently owned by Andrew Holmes and his family who are sixth generation hoteliers and inn keepers.

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South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.