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Murray River

We are committed to growing our state's tourism industry

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Tourism is an economic priority and our mission is to make South Australia a destination of choice for international and domestic visitors. Our tourism industry employs 36,700 people and is currently worth more than $6 billion. To attract more visitors to South Australia, the State Government has invested an additional $70 million over four years.

Riesling Trail, Clare Valley

Latest Resources and Tools

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We have a range of resources and tools on offer to assist our tourism industry. The information is designed to provide practical advice to tourism operators, tourism businesses and event managers. Check out our latest resources such as our social media fact sheet as well as documents and templates to help you plan a community or major event.

Huang Xiaoming

Chinese Superstar appointed tourism ambassador

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Chinese visitation to our state is set to get a boost with the news Chinese celebrity, Huang Xiaoming will be South Australia’s Tourism Ambassador for 2017-18. Check out the campaign video, featuring Mr Huang which was filmed in a range of South Australian regions.

Pondalowie Bay, Yorke Peninsula

Global Ad Campaign

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Our global advertising campaign, showcases South Australia’s stunning regions to our key international markets. From lush hills and local produce to secluded beaches and boutique nightlife, the campaign’s overarching call to action is “see the best of South Australia”. This campaign promotes our state to international, national and local audiences.

Latest News

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  1. Tourism News, Bunyeroo Valley, Flinders Ranges and Outback

    Tourism News 22 May

    In this edition, you can read about upcoming ATDW information sessions, South Australia’s International Wine Tourism Strategy, record results for the 2018 Santos Tour Down Under and more.

  2. Innes National Park, Yorke Peninsula

    'Connected travellers' to journey further with new Wi-Fi partnership

    Wilpena Pound, Kangaroo Island and Coffin Bay are among 60 key tourism sites about to switch-on a free Wi-Fi service, thanks...

  3. Santos Tour Down Under 2018 Results Infographic

    Infographic: 2018 Santos Tour Down Under generates record economic impact

    The 2018 Santos Tour Down Under generated a record economic impact of $63.7 million for South Australia with...

Quick Links

  1. International Performance

    International tourism is booming in South Australia with latest figures showing visitors spent a record $1.15 billion to the year ending December 2017. Check out our latest (IVS) infographic for more...

  2. Value of Tourism

    Using the latest data available from the IVS and NVS we have put together a fact sheet to provide information about how South Australian Tourism is performing against the goals set in the SA Tourism...

  3. From the CE's Desk

    Hear the latest from our Chief Executive, Rodney Harrex in his quarterly updates and opinion pieces. 

The Tasting Room at Mayura Station, Limestone Coast
Featured Tourism Champion

The Tasting Room at Mayura Station

May, 2018

Home to award winning Wagyu beef, Mayura Station was the first pastoral lease in South Australia established in 1845.

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Featured Tourism Champion


April, 2018

Bought by Diana and David Palmer in 1989, Tourism Champion Skillogalee is a boutique family-owned and operated winery.

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Tourism Champions, Big Bend By Night, Murray River, Lakes and Coorong
Featured Tourism Champion

Big Bend By Night

March, 2018

Established by David LeBrun and his daughter, Mardi in 1999, Tourism Champion Big Bend By Night is a nature based tourism business located on the family farm.

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Seppeltsfield, Barossa
Featured Tourism Champion


February, 2018

First established in 1851, Seppeltsfield is a wine, food and art paradise situated on an estate with more than 10 heritage listed buildings.

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Pike River
Featured Tourism Champion

Pike River Luxury Villas

January, 2018

Established in 2006, Pike River Luxury Villas offers eco-friendly, luxury accommodation in the heart of the Riverland.

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Majestic Hotels Group, Minima Hotel
Featured Tourism Champion

Majestic Hotels Group

December, 2017

Our latest Tourism Champion is the Majestic Hotels Group in Adelaide.

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South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.