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Kangaroo Island Wilderness Trail

Nature-based tourism: EOI closes 31 January

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Expressions of interest for the South Australian Government's exciting collection of nature-based tourism investment opportunities close on 31 January 2018. Opportunities such as as eco-sensitive accommodation, adventure tours, cafés, cellar doors or guided walks are available across 18 sites.

Fireworks, Adelaide

2017 has been a great year for SA's tourism industry

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Our Chief Executive, Rodney Harrex recaps the year that was in our latest corporate video. South Australia’s tourism industry has made significant progress this year with a number of highlights, records and milestones. Some of these include taking aviation to new heights, enjoying another record breaking cruise season and hosting world-class events.

Huang Xiaoming

Chinese Superstar appointed tourism ambassador

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Chinese visitation to our state is set to get a boost with the news Chinese celebrity, Huang Xiaoming will be South Australia’s Tourism Ambassador for 2017-18. Check out the campaign video, featuring Mr Huang which was filmed in a range of South Australian regions.

Ovation of the Seas, Adelaide

Full steam ahead for our state's cruise industry

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The 2017-18 cruise season is expected to see a record 67 cruise ship visits and a capacity of 159,513 passengers and crew, up from 49 cruise ship visits and 99,504 passengers and crew in 2016-17. For more information, download our latest infographic.

Adelaide 500, 2018 Banner

Start your engines...Adelaide 500 tickets on sale

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Tickets are now on sale for the Adelaide 500 which celebrates its 20th anniversary in 2018. Aussie rock legends Cold Chisel are confirmed to headline the Friday night concert along with Kasey Chambers and Bad//Dreems. Secure your tickets today for this action packed event.

Latest News

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  1. Santos Women's Tour Down Under 2017, Stage 3 Peloton

    South Australia leads the way with pay equality for Women’s Tour Down Under riders

    In a breakthrough for women’s sport all across the world, riders in this year’s Women’s Santos Tour Down Under...

  2. The d'Arenberg Cube, McLaren Vale

    Consumer News 19 January

    Just 45 minutes south of Adelaide you’ll find South Australia’s viticultural origins in McLaren Vale.

  3. Tourism News

    Tourism News 15 January

    In this edition, you can read about tourism’s outlook for 2018, South Australia’s events industry, the 20th Santos Tour Down Under and more.

Quick Links

  1. International Performance

    International tourism is booming in South Australia with latest figures showing visitors spent a record $1.1 billion to the year ending September 2017. Check out our latest (IVS) infographic for more...

  2. Value of Tourism

    Using the latest data available from the IVS and NVS we have put together a fact sheet to provide information about how South Australian Tourism is performing against the goals set in the SA Tourism...

  3. From the CE's Desk

    Hear the latest from our Chief Executive, Rodney Harrex in his quarterly updates and opinion pieces. 

Pike River
Featured Tourism Champion

Pike River Luxury Villas

January, 2018

Established in 2006, Pike River Luxury Villas offers eco-friendly, luxury accommodation in the heart of the Riverland.

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Majestic Hotels Group, Minima Hotel
Featured Tourism Champion

Majestic Hotels Group

December, 2017

Our latest Tourism Champion is the Majestic Hotels Group in Adelaide.

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Bungaree Station, Clare Valley
Featured Tourism Champion

Bungaree Station

November, 2017

Tourism Champion, Bungaree Station was established in 1841 by George Hawker as a sheep station. The property diversified to include tourism in 1985.

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Seal, Exceptional KI
Featured Tourism Champion

Exceptional Kangaroo Island

October, 2017

Tourism Champion, Exceptional Kangaroo Island (KI) was established in 1990 by Craig and Janet Wickham.

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Kangaluna Camp, Gawler Ranges Wilderness Safaris, Eyre Peninsula
Featured Tourism Champion

Gawler Ranges Wilderness Safaris

September, 2017

Owned and operated by husband and wife team Geoff and Irene Scholz, Gawler Ranges Wilderness Safaris began in 1988 and has grown into a high end nature based tourism package offering guests unique wildlife tours and safari-type camp accommodation.

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Red Poles, Fleurieu Peninsula
Featured Tourism Champion

Red Poles

August, 2017

Red Poles located in Fleurieu Peninsula’s McLaren Vale has been open since 2005.

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South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.