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Huang Xiaoming

Chinese Superstar appointed tourism ambassador for South Australia

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Chinese visitation to our state is set to get a boost with the news Chinese celebrity, Huang Xiaoming will be South Australia’s Tourism Ambassador for 2017-18. Check out the campaign video, featuring Mr Huang which was filmed in a range of South Australian regions.

Ovation of the Seas, Adelaide

Full steam ahead for South Australia's cruise industry

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The 2017-18 cruise season is expected to see a record 67 cruise ship visits and a capacity of 159,513 passengers and crew, up from 49 cruise ship visits and 99,504 passengers and crew in 2016-17. For more information, download our latest infographic.

Adelaide 500, 2018 Banner

Start your engines…tickets on sale for 2018 Adelaide 500

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Tickets are now on sale for the Adelaide 500 which celebrates its 20th anniversary in 2018. Aussie rock legends Cold Chisel are confirmed to headline the Friday night concert along with Kasey Chambers and Bad//Dreems. Secure your tickets today for this action packed event.

Kangaroo Island Wilderness Trail

New nature-based tourism business opportunities

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The South Australian Government has announced an exciting collection of nature-based tourism investment opportunities across the state. Opportunities across 18 sites are now open for expressions of interest such as eco-sensitive accommodation, adventure tours, cafés, cellar doors or guided walks.

Murray River

We are committed to growing our state's tourism industry

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Tourism is an economic priority and our mission is to make South Australia a destination of choice for international and domestic visitors. Our tourism industry employs 36,700 people and is currently worth more than $6 billion. To attract more visitors to South Australia, the State Government has invested an additional $70 million over four years.

Latest News

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  1. IVS Infographic, Sept 2017

    Infographic: International Visitor Survey September 2017

    The International Visitor Survey, released each quarter, highlights international visitor numbers, nights and expenditure in South Australia.

  2. Strawberry Picking, Beerenberg, Adelaide Hills

    Additional marketing spend pays tourism dividends

    South Australia has hit its 2020 target for Chinese visitors three years early.

  3. FIM Asia Road Racing Championship

    Bikes to bring buzz to The Bend

    International motorbike racing is being added to South Australia’s action packed events calendar with the only Australian round of the FIM Asia Road Racing Championship to be staged at...

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  1. International Performance

    International tourism is booming in South Australia with latest figures showing visitors spent a record $1.1 billion to the year ending September 2017. Check out our latest (IVS) infographic for more...

  2. Domestic Performance

    Tourism expenditure in South Australia has reached $6.3 billion. Read the latest National Visitor Survey (NVS) to find out more about these results.

  3. From the CE's Desk

    Hear the latest from our Chief Executive, Rodney Harrex in his quarterly updates and opinion pieces. 

Bungaree Station, Clare Valley
Featured Tourism Champion

Bungaree Station

November, 2017

Our latest Tourism Champion is Bungaree Station in the Clare Valley.

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Seal, Exceptional KI
Featured Tourism Champion

Exceptional Kangaroo Island

October, 2017

Tourism Champion, Exceptional Kangaroo Island (KI) was established in 1990 by Craig and Janet Wickham.

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Kangaluna Camp, Gawler Ranges Wilderness Safaris, Eyre Peninsula
Featured Tourism Champion

Gawler Ranges Wilderness Safaris

September, 2017

Owned and operated by husband and wife team Geoff and Irene Scholz, Gawler Ranges Wilderness Safaris began in 1988 and has grown into a high end nature based tourism package offering guests unique wildlife tours and safari-type camp accommodation.

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Red Poles, Fleurieu Peninsula
Featured Tourism Champion

Red Poles

August, 2017

Red Poles located in Fleurieu Peninsula’s McLaren Vale has been open since 2005.

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Aboriginal Cultural Tours South Australia, Yorke Peninsula
Featured Tourism Champion

Aboriginal Cultural Tours South Australia

July, 2017

In operation for 14 years by owner/operator Quenten Agius, Aboriginal Cultural Tours South Australia gives people an insight into one of the world’s oldest living cultures.

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Hahndorf Inn, Adelaide Hills
Featured Tourism Champion

Hahndorf Inn

June, 2017

Established in 1863, Tourism Champion the Hahndorf Inn is currently owned by Andrew Holmes and his family who are sixth generation hoteliers and inn keepers.

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South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.