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Tasting Australia

2019 Tasting Australia takes to the land, sea, sky and river

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An epicurean flotilla on the Murray River, a surf safari and seafood feast on the Yorke Peninsula and chartered flights to Coffin Bay, Kangaroo Island, Mayura Station, the Barossa and Flinders Ranges are all part of the bold program for Tasting Australia 2019.

Elder Camp

South Australian Tourism Plan 2030

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With 2020 fast approaching, the SATC has commenced planning for the next South Australian Tourism Plan. This will set the vision for the South Australian visitor economy through to the year 2030.

Superloop Adelaide 500

Introducing the 2019 Superloop Adelaide 500

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The Marshall Liberal Government is pleased to announce Australian Internet service provider Superloop as the new naming rights sponsor for the Adelaide 500.

Two Hands Wines, Barossa

Value of Regional Tourism

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The Value of Regional Tourism is a one page summary of key tourism statistics for each region. The fact sheet helps to understand how the region is performing as a tourism destination and includes information on visitor expenditure, overnight visitors per year, tourism employment and more.

Queen Mary 2, Port Adelaide Passenger Terminal, Adelaide

South Australian Cruise Ship Strategy 2020

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The South Australian Cruise Ship Strategy 2020 has been developed by SATC to ensure our state continues to be a national leader and destination of choice by cruise lines visiting Australia. This strategy provides clear direction by identifying priority action areas that will assist us in reaching our growth potential in the cruise industry.

Middle River, Kangaroo Island

We are committed to growing our state's tourism industry

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Tourism is an economic priority and our mission is to make South Australia a destination of choice for international and domestic visitors. Our tourism industry employs 36,700 people and has reached a record $6.7 billion in visitor expenditure.

The Lane, Adelaide Hills

Latest Resources and Tools

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We have a range of resources and tools on offer to assist our tourism industry. The information is designed to provide practical advice to tourism operators, tourism businesses and event managers. Check out our latest resources such as our social media fact sheet as well as documents and templates to help you plan a community or major event.

Latest News

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  1. Jet Living End

    Aussie rock legends Jet and The Living End to light up new-look 2019 Superloop Adelaide 500

    Two of the biggest names in Australian rock, Jet and The Living End, will perform to a bumper post-race crowd on Saturday 2 March at the Superloop Adelaide 500...

  2. Brabham BT62 - Credit: Brabham Automotive

    Brabham BT62 to make unprecedented appearance on track at the 2019 Superloop Adelaide 500

    Former Formula 1 driver and multiple Le Mans winner David Brabham will steer...

  3. Tourism News

    Tourism News 11 January

    In this edition, you can read about the latest National and International Visitor Survey Results, the 2019 Santos Tour Down Under, Brabham BT62 at Superloop Adelaide 500, the Mayfair Hotel’s new...

Quick Links

  1. International Performance

    International tourism is booming in South Australia with latest figures showing visitors spent a record $1.2 billion to the year ending March 2018. 

  2. Value of Tourism

    Using the latest data available from the IVS and NVS we have put together a fact sheet to provide information about how South Australian Tourism is performing against the goals set in the SA Tourism...

  3. From the CE's Desk

    Hear the latest from our Chief Executive, Rodney Harrex in his quarterly updates and opinion pieces. 

Southern Ocean Lodge
Featured Tourism Champion

Southern Ocean Lodge

November, 2018

Established in 2008, Southern Ocean Lodge is a multi-award winning luxury travel experience on Kangaroo Island.

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Arkaba Walk
Featured Tourism Champion

The Arkaba Walk

September, 2018

The Arkaba Walk is a multi-day luxury walking experience offering some of Australia’s most spectacular outback scenery.

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The Lane, Adelaide Hills
Featured Tourism Champion

The Lane Vineyard

July, 2018

Founded in 1993 by John and Helen Edwards, The Lane Vineyard is a second generation family-run winery, dining and tasting room and welcomes over 30,000 visitors each year.

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Segway Sensation SA, Seppeltsfield, Barossa
Featured Tourism Champion

Segway Sensation SA

June, 2018

Established in 2014, Segway Sensation SA run guided Segway tours along Adelaide’s Riverbank Precinct and around Seppeltsfield Winery in the Barossa.

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The Tasting Room at Mayura Station, Limestone Coast
Featured Tourism Champion

The Tasting Room at Mayura Station

May, 2018

Home to award winning Wagyu beef, Mayura Station was the first pastoral lease in South Australia established in 1845.

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South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.