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Murray River

We are committed to growing our state's tourism industry

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Tourism is an economic priority and our mission is to make South Australia a destination of choice for international and domestic visitors. Our tourism industry employs 36,700 people and is currently worth more than $6 billion. To attract more visitors to South Australia, the State Government has invested an additional $70 million over four years.

Riesling Trail, Clare Valley

Latest Resources and Tools

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We have a range of resources and tools on offer to assist our tourism industry. The information is designed to provide practical advice to tourism operators, tourism businesses and event managers. Check out our latest resources such as our social media fact sheet as well as documents and templates to help you plan a community or major event.

Huang Xiaoming

Chinese Superstar appointed tourism ambassador

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Chinese visitation to our state is set to get a boost with the news Chinese celebrity, Huang Xiaoming will be South Australia’s Tourism Ambassador for 2017-18. Check out the campaign video, featuring Mr Huang which was filmed in a range of South Australian regions.

Pondalowie Bay, Yorke Peninsula

Global Ad Campaign

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Our global advertising campaign, showcases South Australia’s stunning regions to our key international markets. From lush hills and local produce to secluded beaches and boutique nightlife, the campaign’s overarching call to action is “see the best of South Australia”. This campaign promotes our state to international, national and local audiences.

Latest News

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  1. Para Wirra, Adelaide Hills, Tourism News

    Tourism News 7 June

    In this edition, you can read about our new food and drink campaign, South Australia’s Regional Visitor Strategy, the 2018 South Australian Tourism Awards and more.

  2. Charred, Town Square, Tasting Australia 2018

    Tasting Australia 2019 dates announced

    Following an incredibly successful 2018 event, the State Government has announced the Tasting Australia event will return in 2019 from April 5-14.

  3. MasterChef Australia judges in Victoria Square

    SA the real MasterChef contender

    Celebrity Chef and MasterChef Australia judge, Gary Mehigan is the star of the State’s latest tourism push, enticing travellers to come and taste South...

Quick Links

  1. International Performance

    International tourism is booming in South Australia with latest figures showing visitors spent a record $1.15 billion to the year ending December 2017. Check out our latest (IVS) infographic for more...

  2. Value of Tourism

    Using the latest data available from the IVS and NVS we have put together a fact sheet to provide information about how South Australian Tourism is performing against the goals set in the SA Tourism...

  3. From the CE's Desk

    Hear the latest from our Chief Executive, Rodney Harrex in his quarterly updates and opinion pieces. 

Segway Sensation SA, Seppeltsfield, Barossa
Featured Tourism Champion

Segway Sensation SA

June, 2018

Established in 2014, Segway Sensation SA run guided Segway tours along Adelaide’s Riverbank Precinct and around Seppeltsfield Winery in the Barossa.

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The Tasting Room at Mayura Station, Limestone Coast
Featured Tourism Champion

The Tasting Room at Mayura Station

May, 2018

Home to award winning Wagyu beef, Mayura Station was the first pastoral lease in South Australia established in 1845.

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SkillogaleeCorpWeb
Featured Tourism Champion

Skillogalee

April, 2018

Bought by Diana and David Palmer in 1989, Tourism Champion Skillogalee is a boutique family-owned and operated winery.

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Tourism Champions, Big Bend By Night, Murray River, Lakes and Coorong
Featured Tourism Champion

Big Bend By Night

March, 2018

Established by David LeBrun and his daughter, Mardi in 1999, Tourism Champion Big Bend By Night is a nature based tourism business located on the family farm.

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Seppeltsfield, Barossa
Featured Tourism Champion

Seppeltsfield

February, 2018

First established in 1851, Seppeltsfield is a wine, food and art paradise situated on an estate with more than 10 heritage listed buildings.

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Pike River
Featured Tourism Champion

Pike River Luxury Villas

January, 2018

Established in 2006, Pike River Luxury Villas offers eco-friendly, luxury accommodation in the heart of the Riverland.

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Regions

South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.