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Murray River

We are committed to growing our state's tourism industry

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Tourism is an economic priority and our mission is to make South Australia a destination of choice for international and domestic visitors. Our tourism industry employs 36,700 people and is currently worth more than $6 billion. To attract more visitors to South Australia, the State Government has invested an additional $70 million over four years.

Tasting Australia

Tasting Australia unveils delicious 2018 program

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Tasting Australia has launched its program for 2018 featuring more than 140 events across 10 days and 11 regions. Australia’s pre-eminent eating and drinking festival will showcase extraordinary people, the influence of place and premium produce from around the State, the country and the world.

Riesling Trail, Clare Valley

Latest Resources and Tools

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We have a range of resources and tools on offer to assist our tourism industry. The information is designed to provide practical advice to tourism operators, tourism businesses and event managers. Check out our latest resources such as our social media fact sheet as well as documents and templates to help you plan a community or major event.

Huang Xiaoming

Chinese Superstar appointed tourism ambassador

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Chinese visitation to our state is set to get a boost with the news Chinese celebrity, Huang Xiaoming will be South Australia’s Tourism Ambassador for 2017-18. Check out the campaign video, featuring Mr Huang which was filmed in a range of South Australian regions.

Pondalowie Bay, Yorke Peninsula

Global Ad Campaign

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Our global advertising campaign, showcases South Australia’s stunning regions to our key international markets. From lush hills and local produce to secluded beaches and boutique nightlife, the campaign’s overarching call to action is “see the best of South Australia”. This campaign promotes our state to international, national and local audiences.

Latest News

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  1. Adelaide Convention Centre

    SA welcomes ATE

    South Australia’s $6.6 billion visitor economy is set to receive yet another major boost, this week hosting the country’s largest annual travel conference.

  2. Special Olympics

    Special Olympics opens in Adelaide

    The 2018 Special Olympics Australia National Games has opened at the Titanium Security Arena in Adelaide today.

  3. Charred, Town Square, Tasting Australia

    Serving up a slice of South Australia

    South Australia is plating up its best culinary and beverage experiences from today with the return of Tasting Australia.

Quick Links

  1. International Performance

    International tourism is booming in South Australia with latest figures showing visitors spent a record $1.15 billion to the year ending December 2017. Check out our latest (IVS) infographic for more...

  2. Value of Tourism

    Using the latest data available from the IVS and NVS we have put together a fact sheet to provide information about how South Australian Tourism is performing against the goals set in the SA Tourism...

  3. From the CE's Desk

    Hear the latest from our Chief Executive, Rodney Harrex in his quarterly updates and opinion pieces. 

Tourism Champions, Big Bend By Night, Murray River, Lakes and Coorong
Featured Tourism Champion

Big Bend By Night

March, 2018

Established by David LeBrun and his daughter, Mardi in 1999, Tourism Champion Big Bend By Night is a nature based tourism business located on the family farm.

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Seppeltsfield, Barossa
Featured Tourism Champion


February, 2018

First established in 1851, Seppeltsfield is a wine, food and art paradise situated on an estate with more than 10 heritage listed buildings.

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Pike River
Featured Tourism Champion

Pike River Luxury Villas

January, 2018

Established in 2006, Pike River Luxury Villas offers eco-friendly, luxury accommodation in the heart of the Riverland.

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Majestic Hotels Group, Minima Hotel
Featured Tourism Champion

Majestic Hotels Group

December, 2017

Our latest Tourism Champion is the Majestic Hotels Group in Adelaide.

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Bungaree Station, Clare Valley
Featured Tourism Champion

Bungaree Station

November, 2017

Tourism Champion, Bungaree Station was established in 1841 by George Hawker as a sheep station. The property diversified to include tourism in 1985.

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Seal, Exceptional KI
Featured Tourism Champion

Exceptional Kangaroo Island

October, 2017

Tourism Champion, Exceptional Kangaroo Island (KI) was established in 1990 by Craig and Janet Wickham.

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Kangaluna Camp, Gawler Ranges Wilderness Safaris, Eyre Peninsula
Featured Tourism Champion

Gawler Ranges Wilderness Safaris

September, 2017

Owned and operated by husband and wife team Geoff and Irene Scholz, Gawler Ranges Wilderness Safaris began in 1988 and has grown into a high end nature based tourism package offering guests unique wildlife tours and safari-type camp accommodation.

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South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.