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Two Hands Wines, Barossa

Value of Regional Tourism

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The Value of Regional Tourism is a one page summary of key tourism statistics for each region. The fact sheet helps to understand how the region is performing as a tourism destination and includes information on visitor expenditure, overnight visitors per year, tourism employment and more.

Queen Mary 2, Port Adelaide Passenger Terminal, Adelaide

South Australian Cruise Ship Strategy 2020

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The South Australian Cruise Ship Strategy 2020 has been developed by SATC to ensure our state continues to be a national leader and destination of choice by cruise lines visiting Australia. This strategy provides clear direction by identifying priority action areas that will assist us in reaching our growth potential in the cruise industry.

Middle River, Kangaroo Island

We are committed to growing our state's tourism industry

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Tourism is an economic priority and our mission is to make South Australia a destination of choice for international and domestic visitors. Our tourism industry employs 36,700 people and is currently worth more than $6 billion. To attract more visitors to South Australia, the State Government has invested an additional $70 million over four years.

The Lane, Adelaide Hills

Latest Resources and Tools

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We have a range of resources and tools on offer to assist our tourism industry. The information is designed to provide practical advice to tourism operators, tourism businesses and event managers. Check out our latest resources such as our social media fact sheet as well as documents and templates to help you plan a community or major event.

Huang Xiaoming

Chinese Superstar appointed tourism ambassador

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Chinese visitation to our state is set to get a boost with the news Chinese celebrity, Huang Xiaoming will be South Australia’s Tourism Ambassador for 2017-18. Check out the campaign video, featuring Mr Huang which was filmed in a range of South Australian regions.

Latest News

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  1. Myponga, Fleurieu Peninsula, Tourism News

    Tourism News 16 July

    In this edition, you can read about our updated regional tourism fact sheets, upcoming ATDW information sessions, a new five-star hotel for Adelaide and more.

  2. Fireworks at Tunarama

    Funding boost for regional South Australia

    The Marshall Liberal Government is providing $383,000 in funding to support regional events across South Australia.

  3. Bridgestone World Solar Challenge

    2019 Bridgestone World Solar Challenge launched

    The State Government has announced entries for the 2019 Bridgestone World Solar Challenge (BWSC) are now open.

Quick Links

  1. International Performance

    International tourism is booming in South Australia with latest figures showing visitors spent a record $1.15 billion to the year ending December 2017. Check out our latest (IVS) infographic for more...

  2. Value of Tourism

    Using the latest data available from the IVS and NVS we have put together a fact sheet to provide information about how South Australian Tourism is performing against the goals set in the SA Tourism...

  3. From the CE's Desk

    Hear the latest from our Chief Executive, Rodney Harrex in his quarterly updates and opinion pieces. 

The Lane, Adelaide Hills
Featured Tourism Champion

The Lane Vineyard

July, 2018

Founded in 1993 by John and Helen Edwards, The Lane Vineyard is a second generation family-run winery, dining and tasting room and welcomes over 30,000 visitors each year.

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Segway Sensation SA, Seppeltsfield, Barossa
Featured Tourism Champion

Segway Sensation SA

June, 2018

Established in 2014, Segway Sensation SA run guided Segway tours along Adelaide’s Riverbank Precinct and around Seppeltsfield Winery in the Barossa.

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The Tasting Room at Mayura Station, Limestone Coast
Featured Tourism Champion

The Tasting Room at Mayura Station

May, 2018

Home to award winning Wagyu beef, Mayura Station was the first pastoral lease in South Australia established in 1845.

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SkillogaleeCorpWeb
Featured Tourism Champion

Skillogalee

April, 2018

Bought by Diana and David Palmer in 1989, Tourism Champion Skillogalee is a boutique family-owned and operated winery.

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Tourism Champions, Big Bend By Night, Murray River, Lakes and Coorong
Featured Tourism Champion

Big Bend By Night

March, 2018

Established by David LeBrun and his daughter, Mardi in 1999, Tourism Champion Big Bend By Night is a nature based tourism business located on the family farm.

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Regions

South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.