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Long Beach, Limestone Coast

Check out our new trade website

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If you are a trade partner, retail travel agent or wholesale reservation consultant, visit our new trade website. It has everything you need to assist you in selling South Australia such as suggested itineraries, destination information, events and packages and product updates.

Shaw and Smith, Adelaide Hills

Enter now: Best of Wine Tourism Awards

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Applications are now open for South Australia’s Best of Wine Tourism Awards, which celebrate excellence and innovation in wine tourism. The awards program, which is open to wineries and wine related businesses across the state, is part of Adelaide’s membership in the Great Wine Capitals Global Network. Enter today, nominations close on 28 July 2017.

Murray River

We are committed to growing our state's tourism industry

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Tourism is an economic priority and our mission is to make South Australia a destination of choice for international and domestic visitors. Our tourism industry employs more than 35,000 people and is currently worth more than $6 billion. To attract more visitors to South Australia, the State Government has invested an additional $70 million over four years.

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What's on in Winter

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South Australia is a great place to visit year-round. Our calendar of events offers something for everyone to enjoy during the colder months from Winter Reds to the South Australian Living Artists Festival and everything in between. Then there is the AFL at Adelaide Oval, not to mention a range of music and theater performances to choose from.

Gilbert Place, Adelaide

South Australia recognised by Lonely Planet

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South Australia is Lonely Planet's fifth best region to visit in the world for 2017. Find out why: "Its climate may be hot, but South Australia offers the coolest mix of brilliant wine country, abundant produce festivals, stark and stunning tracts of picturesque Aussie outback and crowd-free beaches that could make even the Bahamas jealous."

Latest News

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  1. Tourism News

    Tourism News 17 July

    In this edition you can read about our new International Market Profiles, the 2018 Santos Tour Down Under, this year’s Bridgestone World Solar Challenge and more.

  2. Driving through the streets of Adelaide's CBD, Bridgestone World Solar Challenge 2015

    Record entries turn up the heat for the Bridgestone World Solar Challenge

    The 2017 Bridgestone World Solar Challenge (BWSC) has been officially launched in Adelaide, with a record number of entries.

  3. Crafers Hotel, Adelaide Hills

    Consumer News 5 July

    Escape to South Australia this winter with amazing hot offers, deals and travel packages, on sale now.

Quick Links

  1. International Performance

    International tourism is booming in South Australia with latest figures showing visitors spent a record $1.1 billion to the year ending March 2017. Check out our latest (IVS) infographic for more details.

  2. Domestic Performance

    Tourism expenditure in South Australia has reached $6.3 billion. Read the latest National Visitor Survey (NVS) to find out more about these results.

  3. From the CE's Desk

    Hear the latest from our Chief Executive, Rodney Harrex in his quarterly updates and opinion pieces. 

Aboriginal Cultural Tours South Australia, Yorke Peninsula
Featured Tourism Champion

Aboriginal Cultural Tours South Australia

July, 2017

In operation for 14 years by owner/operator Quenten Agius, Aboriginal Cultural Tours South Australia gives people an insight into one of the world’s oldest living cultures.

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Hahndorf Inn, Adelaide Hills
Featured Tourism Champion

Hahndorf Inn

June, 2017

Established in 1863, Tourism Champion the Hahndorf Inn is currently owned by Andrew Holmes and his family who are sixth generation hoteliers and inn keepers.

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Mount Lofty House
Featured Tourism Champion

Mount Lofty House

May, 2017

Built in 1852, Tourism Champion Mount Lofty House is one of South Australia’s premier destinations for luxury escapes, overnight accommodation, fine dining, boutique day spa experiences, conference retreats and weddings.

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RoofClimb Adelaide Oval
Featured Tourism Champion

Commonwealth Bank RoofClimb

April, 2017

Tourism Champion the Commonwealth Bank RoofClimb at the Adelaide Oval opened in April 2016 and has quickly grown into a thriving South Australian tourism offering.

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Unforgettable Houseboats
Featured Tourism Champion

Unforgettable Houseboats

March, 2017

Based in Mannum in the Murraylands, Tourism Champion Unforgettable Houseboats has been owned and operated by Mark and Lee-Anne Flanagan since 2004.

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Goin' Off Safaris
Featured Tourism Champion

Goin' Off Safaris

February, 2017

Based in Port Lincoln, Tourism Champion Goin’ Off Safaris offers bespoke tours for small groups who want to experience the Eyre Peninsula ‘like a local’.

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South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.