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2018 Adelaide Fashion Festival program launched

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The Adelaide Fashion Festival presented by Mercedes-Benz Adelaide & Unley will return this October with a bold program of runways, lunches, masterclasses and retail activations. Showcasing innovative South Australian design and style, the Adelaide Fashion Festival will run from October 17-21, 2018.

Two Hands Wines, Barossa

Value of Regional Tourism

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The Value of Regional Tourism is a one page summary of key tourism statistics for each region. The fact sheet helps to understand how the region is performing as a tourism destination and includes information on visitor expenditure, overnight visitors per year, tourism employment and more.

Queen Mary 2, Port Adelaide Passenger Terminal, Adelaide

South Australian Cruise Ship Strategy 2020

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The South Australian Cruise Ship Strategy 2020 has been developed by SATC to ensure our state continues to be a national leader and destination of choice by cruise lines visiting Australia. This strategy provides clear direction by identifying priority action areas that will assist us in reaching our growth potential in the cruise industry.

Middle River, Kangaroo Island

We are committed to growing our state's tourism industry

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Tourism is an economic priority and our mission is to make South Australia a destination of choice for international and domestic visitors. Our tourism industry employs 36,700 people and has reached a record $6.7 billion in visitor expenditure.

The Lane, Adelaide Hills

Latest Resources and Tools

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We have a range of resources and tools on offer to assist our tourism industry. The information is designed to provide practical advice to tourism operators, tourism businesses and event managers. Check out our latest resources such as our social media fact sheet as well as documents and templates to help you plan a community or major event.

Latest News

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  1. Wirra Wirra

    Hotel development partnership breaks new ground for SA wineries

    Historic McLaren Vale winery Wirra Wirra has announced a hotel development partnership that breaks new ground for wineries in South Australia.

  2. Lower Lakes Stockmans Challenge

    Stockman Battle for the Legend of Lower Lakes this weekend

    Strathalbyn will play host to more than 5000 spectators this weekend as the Lower Lakes Stockman’s Challenge and Bush Festival kicks off.

  3. 2018 TDU - Peter Sagan

    Event News 11 September

    Spring is here! Indulge in the warmer days as you explore all that South Australia has on offer this month.

Quick Links

  1. International Performance

    International tourism is booming in South Australia with latest figures showing visitors spent a record $1.2 billion to the year ending March 2018. 

  2. Value of Tourism

    Using the latest data available from the IVS and NVS we have put together a fact sheet to provide information about how South Australian Tourism is performing against the goals set in the SA Tourism...

  3. From the CE's Desk

    Hear the latest from our Chief Executive, Rodney Harrex in his quarterly updates and opinion pieces. 

The Lane, Adelaide Hills
Featured Tourism Champion

The Lane Vineyard

July, 2018

Founded in 1993 by John and Helen Edwards, The Lane Vineyard is a second generation family-run winery, dining and tasting room and welcomes over 30,000 visitors each year.

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Segway Sensation SA, Seppeltsfield, Barossa
Featured Tourism Champion

Segway Sensation SA

June, 2018

Established in 2014, Segway Sensation SA run guided Segway tours along Adelaide’s Riverbank Precinct and around Seppeltsfield Winery in the Barossa.

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The Tasting Room at Mayura Station, Limestone Coast
Featured Tourism Champion

The Tasting Room at Mayura Station

May, 2018

Home to award winning Wagyu beef, Mayura Station was the first pastoral lease in South Australia established in 1845.

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Featured Tourism Champion


April, 2018

Bought by Diana and David Palmer in 1989, Tourism Champion Skillogalee is a boutique family-owned and operated winery.

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Tourism Champions, Big Bend By Night, Murray River, Lakes and Coorong
Featured Tourism Champion

Big Bend By Night

March, 2018

Established by David LeBrun and his daughter, Mardi in 1999, Tourism Champion Big Bend By Night is a nature based tourism business located on the family farm.

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South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.