Skip to content
Jacob's Creek, Barossa

Introducing UWAI: new smartphone app for Chinese visitors

See More

The world first app, UWAI (游外 yóu wài - ‘travel abroad’) aims to make it easier for tourism operators and businesses to engage with Chinese visitors. UWAI is being piloted in South Australia where an estimated 850 businesses are currently registered on the mobile platform. To find out more, email

Pacific School Games

Volunteers Wanted: Pacific School Games

See More

The 10th Pacific School Games is looking for 500 volunteers to help support the event and the 4,500 athletes who will be competing. The event will be held in Adelaide from 3-9 December 2017. A range of volunteer roles are available from media and promotions to team logistics, VIP services and more. Apply today and help makes the games a success.


Adelaide Fashion Festival launches 2017 program

See More

The Adelaide Fashion Festival (AFF), presented by Mercedes-Benz Adelaide has launched its 2017 event program. Packed full of new highlights, this year’s program includes Paolo Sebastian: X, the inaugural Vogue Festival and Rural Runway event in the Barossa Valley. To buy tickets or to view the full program, visit the AFF website.

Robbie Williams

Robbie Williams headlines Adelaide 500 Sunday concert

See More

The one and only UK superstar Robbie Williams will perform a special headline concert at the 2018 Adelaide 500 after race concert series. This will be the superstar’s only concert in Adelaide. Tickets now on sale through ticketmaster. Get in early to secure your spot to this exclusive world-class concert at the Adelaide 500.

Star of Greece Restaurant, Fleurieu Peninsula

Apply Now: Future Jobs Fund

See More

Got a project idea that will generate ongoing jobs in South Australia? You could be eligible for funding under the Future Jobs Fund. $50 million in grants and $70 million in low interest loans are available, applications close on Friday, 29 September 2017. Tourism businesses are encouraged to apply.

Latest News

View all News
  1. June 2017 National Visitor Survey Results

    Infographic: National Visitor Survey June 2017

    The National Visitor Survey, released each quarter, highlights national visitor numbers, nights and expenditure in South Australia

  2. AFL, Adelaide Oval

    Footy finals a great reason to experience South Australia

    As Adelaide prepares for this weekend’s preliminary AFL final, towns along the highways from Victoria to South Australia are being urged to roll out the welcome mat for Geelong fans.

  3. Fireworks

    October events and festivals ready to bloom

    The arrival of spring will bring a vibrant and diverse calendar of major events to South Australia, expected to generate millions of dollars for the State.

Quick Links

  1. International Performance

    International tourism is booming in South Australia with latest figures showing visitors spent a record $1.1 billion to the year ending June 2017. Check out our latest (IVS) infographic for more details.

  2. Domestic Performance

    Tourism expenditure in South Australia has reached $6.3 billion. Read the latest National Visitor Survey (NVS) to find out more about these results.

  3. From the CE's Desk

    Hear the latest from our Chief Executive, Rodney Harrex in his quarterly updates and opinion pieces. 

Kangaluna Camp, Gawler Ranges Wilderness Safaris, Eyre Peninsula
Featured Tourism Champion

Gawler Ranges Wilderness Safaris

September, 2017

Owned and operated by husband and wife team Geoff and Irene Scholz, Gawler Ranges Wilderness Safaris began in 1988 and has grown into a high end nature based tourism package offering guests unique wildlife tours and safari-type camp accommodation.

View Story
Red Poles, Fleurieu Peninsula
Featured Tourism Champion

Red Poles

August, 2017

Red Poles located in Fleurieu Peninsula’s McLaren Vale has been open since 2005.

View Story
Aboriginal Cultural Tours South Australia, Yorke Peninsula
Featured Tourism Champion

Aboriginal Cultural Tours South Australia

July, 2017

In operation for 14 years by owner/operator Quenten Agius, Aboriginal Cultural Tours South Australia gives people an insight into one of the world’s oldest living cultures.

View Story
Hahndorf Inn, Adelaide Hills
Featured Tourism Champion

Hahndorf Inn

June, 2017

Established in 1863, Tourism Champion the Hahndorf Inn is currently owned by Andrew Holmes and his family who are sixth generation hoteliers and inn keepers.

View Story
Mount Lofty House
Featured Tourism Champion

Mount Lofty House

May, 2017

Built in 1852, Tourism Champion Mount Lofty House is one of South Australia’s premier destinations for luxury escapes, overnight accommodation, fine dining, boutique day spa experiences, conference retreats and weddings.

View Story
RoofClimb Adelaide Oval
Featured Tourism Champion

Commonwealth Bank RoofClimb

April, 2017

Tourism Champion the Commonwealth Bank RoofClimb at the Adelaide Oval opened in April 2016 and has quickly grown into a thriving South Australian tourism offering.

View Story


South Australia has 12 tourism regions. They include famous wine destinations such as the Barossa and Clare Valley to the most accessible outback in Australia, the Flinders Ranges. Each tourism region operates independently of the SATC.