Skip to content

The Next South Australian Tourism Plan

The story so far

The South Australian Tourism Plan 2020 was published in 2014 after extensive consultation with over 400 members of the tourism industry. At the time the South Australian Visitor Economy was worth $5.1 billion, and the plan set an ambitious target of reaching $8.0 billion by December 2020.

Since then, growth has been substantial. Latest visitor results show the visitor economy is now worth $6.7 billion, up over 30 per cent in only 4 years and on track to achieve the $8.0 billion.

The process from here

With 2020 fast approaching, the SATC has commenced planning for the next South Australian Tourism Plan. This will set the vision for the South Australian visitor economy through to the year 2030. As with the previous plan, the new Plan will be developed with extensive industry consultation. The aim is to identify the areas that will genuinely make a difference and maximise the effectiveness of our collective efforts.

Middle River, Kangaroo Island
Middle River, Kangaroo Island

Key milestones

The key milestones for the plan are as follows:

Workshops throughout regional South Australia, building on the work of the Regional Visitor Strategy and the recent ‘Meet the Minister’ Functions run by SATIC. 
Extensive face to face consultations with key stakeholder organisations, including peak bodies, Austrade, state government agencies, local government as well as with industry sectors such as hotels, aviation and events. 

Ongoing briefings to the SATC Board.

Public forum held in Adelaide. 
Begin development of the Draft Plan. 
The SATC Board continues to monitor progress.

The SATC Board endorses the Draft Plan.

The Draft Plan is published for further industry input.
The Plan will be available for comment for at least 3 weeks.

The Plan is updated based on written submissions.
The SATC Board and Minister for Tourism approve the final Plan
Publication of South Australian Tourism Plan 2030.

Should you have any questions about the Plan please contact Peter Reid, SATC Strategy & Insights Commercial Analyst on 08 8463 4582 or