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The Next South Australian Tourism Plan

The story so far

The South Australian Tourism Plan 2020 was published in 2014 after extensive consultation with over 400 members of the tourism industry. At the time the South Australian Visitor Economy was worth $5.1 billion, and the plan set an ambitious target of reaching $8.0 billion by December 2020.

Since then, growth has been substantial. Latest visitor results show the visitor economy is now worth $6.7 billion, up over 30 per cent in only 4 years and on track to achieve the $8.0 billion.

With 2020 fast approaching, the SATC has commenced planning for the next South Australian Tourism Plan. This will set the vision for the South Australian visitor economy through to the year 2030. As with the previous plan, the new Plan will be developed with extensive industry consultation. The aim is to identify the areas that will genuinely make a difference and maximise the effectiveness of our collective efforts.

Click here to see a summary of the background and proposed target for 2030.

Elder Camp, Flinders Ranges and Outback
Elder Camp, Flinders Ranges and Outback

How to provide input

There are a number of avenues through which people can provide input to the South Australian Tourism Plan 2030. There have been a series of regional workshops and individual discussions with stakeholders across South Australia to identify what needs to happen to drive towards a bigger and more impactful visitor economy. Input to the plan can also be provided through the following survey or YourSAy by Monday 31 December 2018.

Click here to provide your input to the South Australian Tourism Plan 2030

Please see below the dates for the regional consultations for the Tourism Plan 2030.
 Murray River Lakes & Coorong (Murray Bridge) 
 Workshop Presentation
25 Oct

 Barossa (Angaston)
 Workshop Presentation                                          
25 Oct

 Eyre Peninsula (Ceduna)
 Workshop Presentation                                   
31 Oct


 Eyre Peninsula (Whyalla)   
 Workshop Presentation                               
1 Nov


 Eyre Peninsula (Port Lincoln)
 Workshop Presentation                              
2 Nov 


 Clare (Burra)
 Workshop Presentation
15 Nov


 Yorke Peninsula (Kadina) 
 Workshop Presentation                                   
15 Nov


 Adelaide Hills (Hahndorf)
 Workshop Presentation                                    
26 Nov


 Fleurieu Peninsula (Victor Harbor) 
 Workshop Presentation                                    
26 Nov 


 Kangaroo Island (Kingscote)     
 Workshop Presentation                         
27 Nov


 Riverland (Berri)     
 Workshop Presentation                                         
28 Nov

 Limestone Coast (Naracoorte)
 Workshop Presentation                            
29 Nov
 Limestone Coast (Mt Gambier)     
 Workshop Presentation                     
30 Nov

 Adelaide (Adelaide) 
 Workshop Presentation                                            
3 Dec


 Flinders Ranges & Outback (Coober Pedy)     
 Workshop Presentation    
6 Dec 

16  Flinders Ranges & Outback (Port Augusta)           
Late Jan

Please contact your regional tourism office for registration or Peter Reid, SATC Strategy & Insights Commercial Analyst on 08 8463 4582 or

Key milestones

The key milestones for the plan are as follows:

Workshops throughout regional South Australia, building on the work of the Regional Visitor Strategy and the recent ‘Meet the Minister’ Functions run by SATIC. 
Extensive face to face consultations with key stakeholder organisations, including peak bodies, Austrade, state government agencies, local government as well as with industry sectors such as hotels, aviation and events. 

Ongoing briefings to the SATC Board.

Public forum held in Adelaide. 
Begin development of the Draft Plan. 
The SATC Board continues to monitor progress.

The SATC Board endorses the Draft Plan.

The Draft Plan is published for further industry input.
The Plan will be available for comment for at least 3 weeks.

The Plan is updated based on written submissions.
The SATC Board and Minister for Tourism approve the final Plan
Publication of South Australian Tourism Plan 2030.

Should you have any questions about the Plan please contact Peter Reid, SATC Strategy & Insights Commercial Analyst on 08 8463 4582 or