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Industry Resources and Tools

We have a range of resources and tools on offer to assist our tourism industry. The information is designed to provide practical advice to tourism operators and business and event managers, both new and established. 

All of our resources and tools can be downloaded below.

SA operators at Australian Tourism Exchange 2017
South Australian operators attending Australian Tourism Exchange 2017

What's New?

Check out the latest tools and resources that we have on offer

Social media is a very powerful and inexpensive medium to promote your business. Social media influencers can help market your brand to a new audience – a targeted audience that is relevant to your business. Influencers can help with your brand awareness, convert new customers, provide you with copyright free content to use, help launch a campaign, or even take over your social media platforms for a period of time.

Find out more about social media influencers and how your tourism business could benefit in our new Working with Influencers fact sheet. 

Surfing, Pondalowie Bay, Yorke Peninsula
Pondalowie Bay, Yorke Peninsula
The 2017 Ashes Test Match in Adelaide will be a mass visitation event and a great opportunity for the South Australian tourism industry to get involved and benefit from.

We have produced a booklet containing information for the South Australian tourism industry on how to make the most of the opportunity of the 2017 Ashes Test Match in Adelaide. You can read it here.
Adelaide Oval at night, Adelaide City
Adelaide Oval

For Tourism Operators and Businesses

For Event Organisers

Useful links

Industry Resources and Tools

Access our full range of resources and tools such as fact sheets, guides and more.

  • Working with Influencers

    Social media influencers can help market your brand to a new audience.

    (0.88 MB)

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  • Presentation Slides: PR Workshop 1

    Presentation slides from PR Workshop 1, Working with the media

    (1.24 MB)

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  • PR Workshop 1: News Values Handout

    Information on news values from PR Workshop 1, Working with the media

    (0.18 MB)

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  • PR Workshop 1: Twitter Handout

    Advice on Twitter for beginners from PR Workshop 1, Working with the media

    (0.18 MB)

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  • Presentation Slides: PR Workshop 2

    Presentation slides from PR Workshop 2, Writing for the media

    (1.07 MB)

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  • PR Workshop 2: Media Release Handout

    Advice on writing media releases from PR Workshop 2, Writing for the media

    (0.19 MB)

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  • PR Workshop 2: Online Writing Handout

    Information on online writing from PR Workshop 2, Writing for the media

    (0.20 MB)

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  • Presentation Slides: PR Workshop 3

    Presentation slides from PR Workshop 3, Online PR and your reputation

    (1.33 MB)

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  • PR Workshop 3: Online Reviews Handout

    Information on handling online reviews from PR Workshop 3, Online PR and your reputation

    (0.20 MB)

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  • Presentation Slides: PR Workshop 4

    Presentation slides from PR Workshop 4, Managing issues and crises

    (1.09 MB)

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  • PR Workshop 4: Crisis Management Handout

    Information on crisis management from PR Workshop 4, Managing issues and crises

    (0.20 MB)

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  • Working with the SATC Checklist

    There are many ways you can connect with us to grow your tourism business

    (0.09 MB)

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  • Getting Started in Tourism

    A business checklist for anyone starting a new tourism business

    (0.10 MB)

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  • Creating a Tourism Package

    Create an effective tourism package using this step-by-step guide

    (0.12 MB)

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  • Why Pay Commission?

    This document outlines the importance of paying commission on sales

    (0.11 MB)

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  • Accommodation Rate Sheet Template

    Develop your own accommodation rate sheet using this template

    (0.03 MB)

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  • Attractions Sample Rate Sheet Template

    Develop your own attractions rate sheet using this template

    (0.03 MB)

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  • Tour Rate Sheet Template

    Develop your own tour rate sheet using this template

    (0.03 MB)

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  • Interactive Pricing Calculator

    Calculate the market or gross price of your tourism product using this interactive tool

    (0.17 MB)

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  • Selling Your Tourism Product

    Use this guide to find out how to sell your tourism product through the travel distribution system

    (0.12 MB)

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  • Attending Trade Events

    This guide provides an overview the range of trade events offered, benefits of attending events and useful strategies and tips to ensure that you maximise the return on your investment

    (0.37 MB)

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  • Tips & Hints for Grant Applications

    Prepare an expression of interest or grant application for the Future Jobs Fund or South Australian Wine Industry Development Scheme

    (0.07 MB)

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  • Cruise South Australia

    Find out more about South Australia's cruise industry

    (3.48 MB)

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  • Cruise Ready Checklist

    Use this checklist to find out what you need to do to be involved in a cruise line shore excursion program

    (0.09 MB)

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  • The Tourism Export Toolkit

    An introductory guide to inbound tourism in Australia

    (3.65 MB)

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  • Business Plan Template

    Develop a business plan for your event using this template

    (1.07 MB)

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  • Marketing and Communications Plan

    Develop a marketing and communications plan for your event using this template

    (0.86 MB)

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  • Operations and Risk Management Plan

    Set up an operations and risk management plan for your event

    (0.68 MB)

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  • Environmental Planning

    This information will help you decrease your event's impact on the environment

    (0.58 MB)

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  • What is an events package?

    Find out more about offering an "all-in-one" experience for visitors

    (0.38 MB)

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