The Santos Tour Down Under is Australia’s premier cycling race and kicks off the year in exhilarating style. This nine-day event brings top professional cycling teams to race on the streets of Adelaide and regional South Australia each January. Up for grabs are important UCI WorldTour points and the Santos ochre leader’s jersey.
The 2017 Santos Tour Down Under broke all previous economic impact and event-specific visitor figures, injecting $56.5 million into the South Australian economy and welcoming 43,000 cycling fans from interstate and overseas. It was enjoyed by a total of 840,000 people and created the equivalent of 683 full-time jobs.