To prepare and deliver the expectations of the China market, it is essential we understand the current Chinese visitor and likely changes in travel patterns that will occur over the next five years. In partnership with Fastrak Asian Solutions, we have produced a report and developed a series of guidelines, fact sheets and videos to assist our industry partners in Understanding China.
DELIVERING QUALITY SOUTH AUSTRALIAN EXPERIENCES AND INFRASTRUCTURE FOR CHINESE VISITORS
In August 2016, Mr Richard Beere, Managing Director at Fastrak Asian Solutions presented his report ‘Delivering Quality South Australian Experiences and Infrastructure for the Chinese Visitor’ that includes an assessment of the South Australian industry and a Development Plan with recommendations for our industry to consider.
This presentation outlines the details of the project that Richard undertook to create a framework for tourism operators to better understand and deliver to the expectations of the Chinese visitor.
Key Deliverables of this project included:
- A general Visitor Economy Overview Assessment for South Australia including guidelines
- A Development Plan for South Australian tourism operators and product assessment tools
- Service Delivery Guidelines (fact sheets) for individual tourism products and industry stakeholders
Richard’s full report – Delivering Quality South Australian Experiences and Infrastructure for Chinese Visitors – is available for download below.
UNDERSTANDING WECHAT AND UNIONPAY WORKSHOP
We hosted a complimentary Understanding WeChat and UnionPay workshop aimed at introducing the industry to WeChat and providing helpful information on how the tourism industry can get involved. Videos of each presentation at the workshop are available to view here.
How To Be Involved on WeChat
If you are not already featured on SATC’s WeChat account and feel your product is appropriate and ready for the China market, submit your content by downloading this form and email to Alexandra.Paxinos@sa.gov.au. Please ensure all mandatory fields are completed.
Download the SATC WeChat QR Code
We encourage our operators to use the state’s WeChat QR code on all marketing collateral. Whether it’s on your website, email signature, brochure or the side of your tour bus, the more people visiting our WeChat platform the better for tourism. Download the QR code here.
UNDERSTANDING CHINA RESOURCES
We have produced a range of guidelines and fact sheets that are available for download.