The Rewards Wonder campaign showcases the many unique wonders of South Australia and features an array of high-profile South Australians – from Olympic athletes and AFL stars to award-winning chefs, musicians and winemakers.
The first phase of our campaign began with unbranded images of South Australia placed across Sydney, Melbourne, Brisbane and Adelaide, and piqued curiosity of what our state has on offer. This was followed by five days of continuous streaming at southaustralia.com inspiring consumers to find out more.
The next phase of Rewards Wonder included a number of interstate and intrastate campaigns to drive awareness and interest on the many wonders of South Australia.
Watch the full five-day video
These campaigns included: