For those who want a little more...

As we set out to recover South Australia’s pre-pandemic $8.1 Billion visitor economy, the SATC launched the 'For those who want a little more' campaign, which focused on rebuilding domestic visitation and positioning SA as one of Australia’s most diverse, dynamic, and unique states.

With international travel limited, Australians were traveling domestically more than ever before. They had a renewed appreciation for their home country, and were looking for new corners to explore and new memorable experiences. South Australia was uniquely placed to deliver on this – the perfect place for those seeking something more than the typical holiday offers, to go beyond the expected and scratch beneath the surface. It’s the perfect place “for those who want a little more”.

Featuring some of South Australia’s most unique tourism experiences and locations, the ‘a little more’ campaign currently in market includes a 60-second television commercial which embodies the curious spirit and the memorable moments of people in search of a little more.

A collection of highly unique locations featured across outdoor, digital and print advertising. The primary objective of the campaign is to inspire Australians to visit South Australia.





Like all other campaigns, this needs your support for it to reach its true potential. Find below some suggestions on how to leverage your own tourism business and marketing with this campaign:

Use these key campaign messages in your own communications and include examples of your own curious and unique locations and experiences.

Some examples:



South Australia/Region/Operator is the place for those who want a little more.


South Australia/Region/Operator has rewarding experiences

for those who want a little more from their weekend plans.


Want a little more this weekend?

Now is the time to book!

Jump on the campaign theme 'A little more' by sharing the campaign video and other assets such as imagery on your own channels. 

For social media, be sure to tag @SouthAustralia and #SeeSouthAustralia to increase the number of people viewing your content. 

View the campaign assets, available for download, at the A Little More asset library

Ensure your Australian Tourism Data Warehouse (ATDW) listing is up-to-date and promotes your tourism business or experience to its full potential. Remember, this will be showcased not only by but by up to 260 other distributors of ATDW content.

For information about how to get the most from your ATDW listing, see our ATDW Support & Marketing Hub.

For more suggestions, view the campaign Industry Toolkit

Looking to explore holiday ideas that will open your mind and challenge your curiosity? Perhaps you're one of those looking for a little more? Visit our consumer site at