For those who want a little more...
As we work to recover South Australia’s once record-breaking $8.1 Billion visitor economy, the SATC is focused on rebuilding domestic visitation and positioning SA as one of Australia’s most diverse, dynamic, and unique states.
With international travel limited, Australians are traveling domestically more than ever before. They have a renewed appreciation for their home country, and they’re looking for new corners to explore and new memorable experiences. South Australia is uniquely placed to deliver on this – the perfect place for those who are seeking something more than the typical holiday offers, to go beyond the expected and scratch beneath the surface. It’s the perfect place “for those who want a little more”.
Featuring some of South Australia’s most unique tourism experiences and locations, the ‘a little more’ campaign includes a 60-second television commercial which embodies the curious spirit and the memorable moments of people in search of a little more.
A collection of highly unique locations features across outdoor, digital and print advertising. The primary objective of the campaign is to inspire Australians to visit South Australia.