Atdw Blog December 2018

Welcome to our monthly ATDW blog where we’ll share some ATDW tips and hints along with featuring a tourism operator each month. We’ll also share dates and locations of upcoming ATDW information sessions and the latest ATDW improvements and new features on

New Features


As of 1st of December 2018, all accommodation services on ATDW will be shown on the consumer website An accommodation service is used by the ATDW to allow an accommodation listing to display different room types (e.g. deluxe, budget, cabin etc.).

Please remember to update your listings and make sure all your services have at least one photo. If you are just a single cottage or a holiday house, then an accommodation service is not required.


ATDW Webpage
ATDW Webpage


Featured Operator

Kangaroo Island SeaLink offers a wide range of Kangaroo Island tours. These include day tours that will take you to many of the highlights of this beautiful island, or you can see more on a one or two-night extended coach tour. The island is perfect for self-drive holidays, so why not choose from our selection of one, two or three-night self-drive packages, or one of the great value backpacker packages jam packed with adventure and unique island experiences.



SeaLink also offers a range of seasonal packages and special deals, including the annual SeaLink Kangaroo Island Cup and the monthly Penneshaw Markets.

So far, this financial year SeaLink have received 2,280 leads to their business via their ATDW listing on This is up 17,438 % compared to just 13 leads this time last year, great results!



Meet the Product Development Manager of SeaLink South Australia: Dean Bagley

What is your favourite thing to do in South Australia?
I love to take my motor bike out and ride through the Adelaide Hills. I tend to combine my love of bikes with my love for photography, and can often be found on weekends, on the side of the road taking photos of other people on their bikes.

What is a fun fact not many people know about you?
For the last three years, I have coached my son’s soccer team. It has been great to see the boys’ skills improve, and also being able to be involved with my son’s sport.

What do you love about ATDW?
ATDW is an easy tool to load information about our range of touring products for the SeaLink Travel Group. We need only input the details once, and it can then be distributed to several websites.


Dean Bagley
Dean Bagley


Latest Accommodation Campaign Results


In September SATC created a luxury and boutique accommodation ad on Facebook. The results for this campaign was outstanding.

The operators were chosen based on their ATDW listing and their product. This is just one of the added extras to being on ATDW. Operators in this campaign have seen the traffic to their websites increase by 1,400% all for FREE.

To date we have had 42,673 ATDW leads to accommodation businesses compared to 37,513 same time last year.

If you have a great product you would love to feature on, head over to our information page here for more information.


ATDW Facebook Ad
ATDW Facebook Ad


Top 5 Events in January


Check out the top 5 events happening here in South Australia in January.


Santos Tour Down Under
Santos Tour Down Under




Please note SATC will be closed from December 22nd – January 7th.

No listings will be approved within this time frame.

Merry Christmas and a happy new year.

Extra Info

Head to our ATDW information page or alternatively, you can contact the SATC's marketing officer and resident ATDW expert, Brooke Williams via email or call 08 7088 0114.