India 2020

Released: 2014

India is one of the world’s fastest growing outbound travel markets, with the United Nations World Tourism Organisation predicting 50 million outbound travellers by 2020. While these numbers are staggering, the bulk of this travel is to neighbouring countries. 


Realising this potential growth, South Australia needs to become more active with the Australian market now holding four per cent share of the Indian medium to long haul travel market.

Top insights from the Strategy:

  • One of the fastest growing outbound markets, and in absolute numbers travelling worldwide second only to China.
  • Huge growth in our target market of the affluent middle class and High Net Worth Individuals.
  • The Indian Leisure Tourist market is still only small but growing quickly. Both South Australia and Australia are experiencing strong growth, and are projected to grow robustly for the foreseeable future. 
  • South Australia currently has no direct air access to India.
  • Indian visitation to South Australia is strong for Visiting Friends and Relatives purpose visitors and education, however below the state average for holiday purpose visitors.
Adelaide Oval, Adelaide
Adelaide Oval, Adelaide



India Strategy - 2020

STRATEGY: Focus: South Australian Tourism industry - Released: 2014