International Market Profiles

 

Released:Yearly


The international market to South Australia represents six per cent of total visitor numbers to the state and accounts for 16 per cent of expenditure.

Top points from the reports:

  • Market overview and insights
  • Origin visitor profile
  • Fast facts and figures
  • Key distribution partners 
  • Target market profile

While international visitors are smaller in number than domestic travellers, they stay longer and are often more intrepid, spending a significant amount of time out of capital cities in their search for the real Australia.


International Performance

Released: Quarterly

The latest report of international visitors to South Australia will provide a snapshot about Nights,Visits and Expenditure.*

*Please note that the results for year ending March 2020 include the impacts of the 2019/20 summer bushfires and the early stages of the COVID-19 pandemic and related restrictions. 


Top points from the report:

  • Visits to South Australia have fallen by 3 per cent to 441,000 for the year end March 2020.
  • Expenditure fell 3 per cent to $1.1 billion for the year end March 2020.
  • Chinese visitation fell by 24 per cent, nights fell 20 per cent and expenditure fell 19 per cent for the year.
  • France saw visits increase by 7 per cent, nights grow by 17 per cent and expenditure up 60 per cent.
Port Lincoln, Eyre Peninsula
Port Lincoln, Eyre Peninsula
  • What marketing activity is happening to promote South Australia overseas? See our International Marketing page here.
  • How is South Australian Tourism performing against the goals set in the SA Tourism Plan 2020? See our Value of Tourism page here.



 

 

SNAPSHOT: SEE DOWNLOADS AVAILABLE BELOW

Market Profile - International Market Place

Overall International MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

International Performance (IVS)

REPORT: Results for Year Ending March 2020.
Released: July 2020.

Market Profile - China

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - France

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - Germany

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - Hong Kong

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - India

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - Italy

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - Malaysia

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - New Zealand

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - North America

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - Singapore

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019

Market Profile - United Kingdom

MARKET PROFILE: Results for Year Ending December 2018 - Released: June 2019