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Value of Tourism

Released: Quarterly

 This fact sheet includes top level information which provides a snapshot of South Australia's position in the market.

Top points from the report*:

*Please note that the results for year ending March 2020 include the impacts of the 2019/20 summer bushfires and the early stages of the COVID-19 pandemic and related restrictions.

  • Total expenditure has grown to a $7.8 billion, up 7 per cent for the year ending March 2020**
  • Interstate overnight expenditure grew 3 per cent
  • Intrastate overnight expenditure grew 14 per cent
  • Nationally, expenditure grew 3 per cent for the year ending March 2020.
Domestic:
  • South Australia attracted 7.8 million domestic overnight trips, up 11 per cent, and well above the national growth rate of 3 per cent
  • There were 26.9 million domestic nights in South Australia, a rise of 8 per cent on the previous year and above the national growth rate of 5 per cent
  • There were a record 17.2 million day trips to and within South Australia, up 20 per cent and above the national growth rate of  9 per cent
  • Total domestic expenditure in South Australia rose to $6.7 billion, up 9 per cent and above the national growth rate of 7 per cent
  • Day trips expenditure grew 11 per cent to a record $1.7 billion. 
International:
  • Visits to South Australia have fallen by 3 per cent to 441,000 for the year ending March 2020
  • Expenditure fell 3 per cent to $1.1 billion for the year ending March 2020
  • Chinese visitation fell by 24 per cent, nights fell 20 per cent and expenditure fell 19 per cent for the year
  • The Indian market has grown across all metrics with visits up 66 per cent, nights up 40 per cent and expenditure up 40 per cent
  • France saw visits increase by 7 per cent, nights grow by 17 per cent and expenditure up 60 per cent.

Notes:

**Standard reporting normally compares the last 12 months against the previous 12 months. Refer to page 2-3 in the value of tourism fact sheet (at download link below) regarding the impacts of the summer bushfires and COVID-19.

For details of the NVS methodology, please refer to tra.gov.au/domestic/domestic-tourism-results

Mount Barker, Adelaide Hills
Mount Barker, Adelaide Hills

State Tourism Satellite Accounts

The State Tourism Satellite Account provides measures of tourism gross domestic product, tourism gross value added, tourism trade and employment in tourism. 

Top points from the report
  • People employed directly in tourism in South Australia has increased by 4 per cent to a record high 40,500 for the year end June 2019.
  • The tourism industry indirectly employed an additional 23,200 people bringing the total number of people employed in tourism to 63,800. This was up 5 per cent for the year end June 2018.
  • The Gross Value Add of tourism in South Australia has reached a high of $3.3 billion in 2018-19, a 8 per cent increase on last year.
TreeClimb, Adelaide City Parklands CREDIT: TreeClimb Adelaide
TreeClimb, Adelaide City Parklands CREDIT: TreeClimb Adelaide

snapshot: see downloads available below

  • Value of Tourism - South Australia

    FACT SHEET: Results for Year Ending March 2020. Released: July 2020.

    (0.35 MB)

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  • State Tourism Satellite Account Summary

    SUMMARY: Results for 2018-19
    Released: May 2020

    (0.27 MB)

    download view