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Value of Tourism

Released: Quarterly - Year end March 2019

 This fact sheet includes top level information which provides a snapshot of South Australia's position in the market.

Top points from the report:
  • Total expenditure has grown to a $7.2 billion, up 8 per cent for the year.
  • This has been led by interstate expenditure growth, up 23 per cent and Intrastate expenditures, up 12 per cent.
  • South Australia attracted a record higher 7.0 million domestic overnight trips, up 7 per cent.
  • There were a record 24.9 million domestic nights in South Australia, a rise of 5 per cent.
  • There were a record 14.3 million day trips to and within South Australia, up 4 per cent.
  • Total domestic expenditure in South Australia rose to a record high $6.2 billion, up 12 per cent.
  • China is now number one for visits, nights and expenditure, overtaking the UK as South Australia's top international market.
  • Chinese visitation reached a record high 66,000, up 14 per cent for the year end March 2019. 
  • Hong Kong has shown excellent results with visits, up 47 per cent, nights up 9 per cent and expenditure up 8 per cent. 
  • Visits from Hong Kong for the year end March 2019 sit at a record high 19,000.
Notes: For details of the NVS methodology changes in this release please refer to
Mount Barker, Adelaide Hills
Mount Barker, Adelaide Hills

State Tourism Satellite Accounts

The State Tourism Satellite Account provides measures of tourism gross domestic product, tourism gross value added, tourism trade and employment in tourism. 

Top points from the report
  • People employed directly in tourism in South Australia has increased by 4 per cent to a record high 38,900 for the year end June 2018.
  • The tourism industry indirectly employed an additional 22,300 people bringing the total number of people employed in tourism to 61,300. This was up 5 per cent from 58,300 for the year end June 2018.
  • The Gross Value Add of tourism in South Australia has reached a high of $3.0 billion in 2017-18, a 7 per cent increase on last year.
TreeClimb, Adelaide City Parklands CREDIT: TreeClimb Adelaide
TreeClimb, Adelaide City Parklands CREDIT: TreeClimb Adelaide

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