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State Government injects $3m into Winter tourism campaign to attract more visitors to SA

2015 Winter Reds Festival
The Marshall Government has announced it will invest $3 million into the South Australian Tourism Commission’s ‘Winter’ marketing campaign to boost visitor numbers to SA during the colder months.

Trade, Tourism and Investment Minister, David Ridgway, said the “striking” campaign, which targets key interstate markets of Sydney, Melbourne and Brisbane as well as local intrastate travellers, will run until the end of June.

It features an array of unique tourism operators and experiences from across the city and regions, from secluded log cabin stays in the Adelaide Hills to glamping by campfire in the Coonawarra and award-winning restaurant dining in the CBD.

“This is a significant additional investment by a State Government committed to ensuring South Australia is top-of-mind for tourists and other visitors planning their next holiday,” said Minister Ridgway.

“We know that the Winter months can be typically a low-season for tourism travel, but it’s vital we don’t rest on our laurels but continue to build momentum and showcase the many wonderful experiences on offer in South Australia to a broad visitor audience.

“The Winter campaign captures striking imagery and experiences from right across the state, whether it’s travellers cozied up in a lodge or cabin in the Adelaide Hills, enjoying a glass of red in the Coonawarra by camp fire at Bellwether Glamping while others are snuggled up under a star-filled sky with Heli-swag in the Flinders Ranges and Outback.

“Our state’s visitor economy has grown to an impressive $6.9 billion thanks to the dedication, passion and commitment of 18,000 local tourism operators and we are on track to achieving our $8 billion target by the end of 2020.”

Part of the broader Rewards Wonder campaign, the SATC’s ‘Winter’ campaign includes digital and social media, television, cinema, print and outdoor billboard advertising.

Adelaide Hills’ singer/songwriter and guitarist, Ollie English, provides the soundtrack for the campaign, which will appear on South Australian screens from April 4.