South Australia’s tourism continues to grow with international visitors spending a significant $1.15 billion for the year ending June 2018.
Acting Minister for Trade, Tourism and Investment Tim Whetstone said South Australia is outperforming the nation with international visits growing by seven percent and expenditure up eight percent above the national average of six percent and five percent respectively.
The latest International Visitor Survey results show visits to South Australia grew seven per cent, to 464,000. The United Kingdom, United States of America, China and New Zealand continue to be top performing markets for the State.
“There’s a lot to like about these figures, in particular the eight per cent increase in international visitor spending which brings us closer to our target of $1.24 billion by 2020,” said Minister Whetstone.
“By 2020, tourism has the potential to generate $8 billion for the local economy and, in turn, support even more small businesses and jobs as well as our regional communities.
“International visitors are an important economic driver for the state and recently added to our list of international airline partners and services, but there’s a great opportunity to attract more.
“We’ve just had the official handover for World Routes 2019 in Guangzhou. The eyes of the world's aviation route planners will be on Adelaide and, as host city, we’re in a strong position for future international aviation development.”
In terms of country of origin of SA’s tourists, China is showing robust growth - exceeding expenditure targets early and rising 18 per cent to a record high $416 million.
South Australian Tourism Commission, Chief Executive, Rodney Harrex said tourism is booming across the State, with Adelaide, Kangaroo Island, the Limestone Coast and Flinders Ranges among the main attractions for international travel.
“There’s no doubt that our partnership with our China Tourism Ambassador, Huang Xiaoming has delivered strong results in the Chinese market, along with the Ashes, which contributed to a nine percent rise in visitors from the UK,” Mr Harrex said.
"Growing international visitor demand remains a priority of the SATC - our marketing, great events and natural beauty will help turbo charge further growth.”
To view the International Visitor Survey results, click here