Adelaide Fashion Festival Presented by Mercedes-Benz Adel & Unley
The Adelaide Fashion Festival Presented by Mercedes-Benz Adelaide & Unley is an annual celebration of South Australia’s growing fashion industry that takes place in October. The festival showcases both established and up-and-coming fashion – plus accessories and designers – in a modern, innovative and relevant setting. Celebrating what is special about our local creativity and design, the festival also includes photography, hair and makeup, art, food and wine across vibrant Adelaide venues.
For the first time in 2018 the program featured SLOW Saturday, a runway celebrating sustainable and ethical fashion, comprised entirely of vintage, pre-loved and dead stock fashion.
It is also committed to expanding South Australia’s fashion industry through a growing international focus on areas such as China. In 2018 the event welcomed editor-in-chief of Vogue China Angelica Cheung, who appeared in conversation with Vogue Australia editor-in-chief Edwina McCann.