Marketing activity in recent years has focused on building the ‘layers’ of South Australia’s brand, through showcasing key regions with bold, emotive campaigns for the interstate market.
Interstate activity has also included strong co-operative marketing with travel partners to drive awareness and encourage consumers to purchase.
This marketing approach is working, with clear growth in terms of market share, intention, consideration and conversion. Impactful marketing communication delivers real results for South Australia’s travel and tourism industry. Here are some of our successful previous campaigns: