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Current Campaigns

We have developed a campaign that showcases Adelaide and South Australia, in the context of its key experiences and regions, in a credible, believable and compelling way.

For the first time we are implementing a distinctive, global campaign designed and produced in Australia. The campaign focuses on intrastate, interstate and international markets led by visual creative for TV, cinema, outdoor and a strong integrated digital campaign.

To find out more about our domestic marketing activities, download our campaign calendar.

Adelaide, South Australia
From the city to the sea - jump into South Australia

Campaign Calendars

Our campaign calendars are an excellent planning tool for South Australian tourism operators. It is recommended that operators contact the campaign partners relevant to them and discuss their own marketing and awareness activities, leveraging our reach.

  • Campaign Calendar - Domestic

    Interstate and intrastate television and partnership campaigns

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