Strategic plans

There are a range of strategies in place to help the state’s tourism industry reach its full potential. These strategies align with national and state 2030 plans and with specific actions in the 2025 Regional Visitor Strategy.

South Australian Tourism Plan 2030


Focus: South Australian tourism industry
This plan sets a bold ambition to grow our visitor economy to $12.8 billion by 2030 and generate an additional 16,000 jobs. 

To grow our industry to new heights and achieve our 2030 targets we will focus on six priority areas:
  • Marketing
  • Experience & Supply Development
  • Collaboration
  • Industry Capability
  • Leisure & Business Events
  • Promoting the Value of Tourism
Mt Lofty Ranges Vineyard, Adelaide Hills
Mt Lofty Ranges Vineyard, Adelaide Hills


This plan has been developed with extensive consultation across industry and government. Almost 700 stakeholders had their say in the development of the plan which saw us travel 5,000 kilometres to conduct 37 hours of workshops at 16 locations across the state. 

View the South Australian Tourism Plan 2030 plan here.


SATC Corporate Plan


Focus: South Australian tourism industry
Released: 2020


Our Corporate Plan outlines the role of the SATC over the next three years to drive tourism growth. It draws from the insights, economic outlook and direction described in the South Australian Tourism Plan 2030 and describes the practical actions of the SATC to achieve the vision in the plan.

We will make a difference so South Australia thrives by achieving our bold ambition for 2030: growing the visitor economy to $12.8 billion, generating 16,000 additional jobs.


House boating, Murraylands
House boating, Murraylands




South Australian Regional Visitor Strategy 2025

South Australia’s tourism regions have a bold plan to grow the state’s regional visitor expenditure to $4.0 Billion by 2025.

The South Australian Regional Visitor Strategy 2025 (released March 2021) outlines priority action areas set by the state’s 11 tourism regions after extensive consultation involving more than 800 stakeholders.

More information.