Strategic plans

There are a range of strategies in place to help the state’s tourism industry reach its full potential. These strategies link with national and state 2020 plans and with specific actions in regional Destination Action Plans.

South Australian Tourism Plan 2030


Focus: South Australian tourism industry


This plan sets a bold ambition to grow our visitor economy to $12.8 billion by 2030 and generate an additional 16,000 jobs. 

To grow our industry to new heights and achieve our 2030 targets we will focus on six priority areas:
  • Marketing
  • Experience & Supply Development
  • Collaboration
  • Industry Capability
  • Leisure & Business Events
  • Promoting the Value of Tourism
Mt Lofty Ranges Vineyard, Adelaide Hills
Mt Lofty Ranges Vineyard, Adelaide Hills


This plan has been developed with extensive consultation across industry and government. Almost 700 stakeholders had their say in the development of the plan which saw us travel 5,000 kilometres to conduct 37 hours of workshops at 16 locations across the state. 

Download the South Australian Tourism Plan 2030 plan below.


SATC Corporate Plan


Focus: South Australian tourism industry
Released: 2020


Our Corporate Plan outlines the role of the SATC over the next three years to drive tourism growth. It draws from the insights, economic outlook and direction described in the South Australian Tourism Plan 2030 and describes the practical actions of the SATC to achieve the vision in the plan.


House boating, Murraylands
House boating, Murraylands





South Australian Tourism Plan 2030

SATC Corporate Plan 2021-2023

Other relevant resources

Focus: Regional Tourism in South Australia
Released:  May 2018

The South Australian Regional Visitor Strategy has now been launched. It outlines opportunities to grow South Australia’s regional visitor economy by $1 billion and create 1000 new jobs.

Initiated by regional tourism organisations through the Regional Tourism Chairs Forum, the strategy has been specifically tailored for each of our 11 tourism regions and is a collaboration between many stakeholders including the Local Government Association of South Australia, Regional Development Australia South Australia, South Australian Tourism Industry Council and the SATC. 

To read more and view the the strategy: South Australian Regional Visitor Strategy

South Australian Regional Visitor Strategy
The strategy outlines opportunities to grow South Australia’s regional visitor economy by $1 billion and create 1000 new jobs.

Nature-based Tourism
The strategy and action plan, outline the State Government’s vision and actions to make South Australia a world leader in nature-based tourism, while supporting the ongoing conservation of our State’s natural and cultural heritage. 

South Australian International Wine Tourism Strategy
The strategy provides insight into the current state of the wine tourism sector in South Australia, and then outlines the opportunity to increase expenditure in South Australia associated with wine tourism by $10m by 2020, and increase visitation by 10,000 visitors.

Activating China 2020
China is one of the largest and fastest growing of all inbound markets to Australia. The South Australian Tourism Commission’s Activating China – 2020 strategy, launched in February 2013, illustrates the current Chinese visitation patterns.

India 2020
India is one of the world’s fastest growing outbound travel markets, with the United Nations World Tourism Organisation predicting 50 million outbound travellers by 2020. 

South Australian Cruise Ship Strategy 2020
The South Australian Cruise Ship Strategy 2020 has been developed by SATC to ensure our state continues to be a national leader and destination of choice by cruise lines visiting Australia.

Focus: Tourism in Australia

Tourism 2020 is a whole-of-government and industry long-term strategy to build the resilience and competitiveness of Australia’s tourism industry and grow its economic contribution. It focuses on improving the industry’s performance and competitiveness by pursuing new opportunities for growth and addressing supply-side factors.

The Tourism 2020 goal is to achieve more than $115 billion in overnight spend by 2020 (up from $70 billion in 2009). 

Tourism Australia: Tourism 2020