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The South Australian Tourism Commission is committed to growing our visitor economy to $12.8 billion by 2030. Tourism is an economic priority and our mission is to make South Australia a destination of choice for international and domestic visitors. The SATC is focused on marketing our state to national and international audiences and bringing new and exciting events, conferences and festivals to South Australia. Our tourism industry employs 38,900 South Australians and has reached $7.8 billion in visitor expenditure.


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