Events: Drivers of Regional Tourism
This research delivers an understanding of the motivation to attend regional events, and the impact these events have on regional visitation. It is broad ranging in that it does not look at specific events or locations, rather it focuses on categories of events, aiming to inform the development, investment and marketing of regional events.
Get Social and Improve your Event
This report covers the broad learnings from successful event marketing, and provides insight into the development, planning and implementation of communication strategies with a focus on low cost and social media options. An e-toolkit that is a user friendly, educational resource for smaller, resource/budget conscious regional event organisers has also been produced.