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South Australian Tourism Plan 2020

Focus: South Australian tourism industry
Released:
2014

This plan fits within the Australia-wide approach of Tourism 2020. It is focussed on achieving the South Australian tourism industry’s full potential of $8 billion in tourism expenditure and 10,000 additional jobs by 2020.

For the state to reach its expenditure potential, the focus must be on five priority action areas:
  • Driving demand
  • Working better together
  • Supporting what we have
  • Increasing the recognition of the value of tourism
  • Using events to grow visitation

This is a plan for the whole tourism industry, from solo operators right through to major businesses, associations and all levels of government. It takes the broadest possible scope, recognising many types of businesses are part of the visitor experience.

Download the South Australian Tourism Plan 2020 plan below


Mount Lofty Ranges Vineyard
Mt Lofty Ranges Vineyard, Adelaide Hills

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  • South Australian Tourism Plan 2020

    STRATEGY: Focus: South Australian tourism industry - Released: 2014

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