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International Market Profiles

International Market Profiles

Released: Yearly

The international market to South Australia represents six per cent of total visitor numbers to the state and accounts for 14 per cent of expenditure.

Top points from the reports:

  • Market overview and insights
  • Origin visitor profile
  • Fast facts and figures
  • Key distribution partners 
  • Target market profile

While international visitors are smaller in number than domestic travellers, they stay longer and are often more intrepid, spending a significant amount of time out of capital cities in their search for the real Australia.


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