International market profiles
Released: Yearly
Top points from the reports:
- Market overview and insights
- Origin visitor profile
- Fast facts and figures
- Key distribution partners
- Target market profile
While international visitors are smaller in number than domestic travellers, they stay longer and are often more intrepid, spending a significant amount of time out of capital cities in their search for the real Australia.
International performance
Results: for year end September 2023
Released: December 2023
The latest report of international visitors to South Australia provides a snapshot about visits, nights and expenditure compared to June 2023 - see international performance to September 2023 here.
Top points from the report:
- International visits and expenditure in South Australia have grown by 14 and 21 per cent respectively compared to June 2023.
- Visitation has grown 14 per cent to 407,000.
- Expenditure has grown by 21 per cent to $1.2 billion.
- Nights have grown 24 per cent to 12.0 million.