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Santos Tour Down Under aims for biggest crowds yet

Richie Porte, Willunga Will, Santos Tour Down Under 2017
Leon Bignell MP
Minister for Tourism

South Australians are being urged to be part of the biggest sporting crowd in the State's history next week.

With the Santos Tour Down Under celebrating its 20th year, Tourism Minister, Leon Bignell wants to see a million people line the routes of the biggest cycling event outside of Europe.

The action-packed nine-day event will put South Australia on show to the world as the biggest cycling names battle it out through the city, suburbs and some of the State’s most picturesque vineyards, hills and seaside towns.

Teams from all around the world have arrived in Adelaide and are already hitting the roads as part of their training, including superstars Peter Sagan, Andre Greipel, Richie Porte and Caleb Ewan.

The action begins this Thursday with the newly upgraded UCI 2.1 classification Santos Women’s Tour Down Under, which will see elite international and Australian female cyclists battle it out across four exciting stages.

The official opening of the Santos Tour Down Under will take place on Saturday 13 January in the City of Adelaide Tour Village in Victoria Square.

Internationally acclaimed and ARIA award winning performer Guy Sebastian will return to his hometown of Adelaide to help kick of the celebrations, performing at the FREE Team Presentation Concert this Saturday in the City of Adelaide Tour Village in Victoria Square.

Background
The 2017 Santos Tour Down Under injected $56.5 million into the state’s record $6.3 billion visitor economy (up from $49.6 million in 2016) and created the equivalent of 683 full time jobs.

The race also attracted a record number of spectators with almost 840,000 fans lining the streets and approximately 43,000 cycling fans making the journey from interstate and overseas for the event (compared to 39,000 in 2016).

Quotes attributable to Tourism Minister Leon Bignell

This is a massive year for the Santos Tour Down Under and the riders, teams and organisers want to see massive crowds to celebrate the occasion.

Some of the biggest legends in cycling have made their mark here on the streets and roads of South Australia and I know fans will be out in droves again this year to catch a glimpse of their favourites.

Our government has invested an additional $6 million into the Santos Tour Down Under to ensure the race and entertainment improves each year, and it remains the biggest and best cycling event outside of Europe.

The welcoming atmosphere provided by spectators as they flock to the city, suburbs and regional towns of South Australia is a huge part of why the Santos Tour Down Under is so special.

It’s such a thrill to be standing roadside as the peloton rushes past, so I urge all South Australians to support this fantastic home-grown event and get us to the magic million spectator mark.