The Adelaide Fashion Festival presented by Mercedes-Benz Adelaide & Unley will return this October with a bold program of runways, lunches, masterclasses and retail activations.
Showcasing innovative South Australian design and style, the Adelaide Fashion Festival (AFF) will run from October 17-21, 2018.
This year the schedule includes an expanded showcase of South Australian contemporary ready-to-wear designers, a bridal-focused couture runway, an ethical and sustainable fashion presentation bringing new life to vintage and ‘dead stock’ and TAFE SA designs joining the night program.
There will be several brands making their AFF debut – and bringing new genres of apparel into the mix – including Ryderwear athleisure, menswear brands Romp Squad and Vacay Swimwear, Rogers Underwear, Atelier Milano, Georgy Collection, Harvey the Label and Mimi-Jane Millinery.
Minister for Tourism David Ridgway said the South Australian fashion industry showcases superior craftsmanship, bold vision and innovation whilst creating local jobs.
“Whenever South Australian designs are seen on celebrities, runways or in showrooms overseas and interstate it drives our brand as a creative hub and presents further exciting economic growth opportunities,” Minister Ridgway said.
AFF creative director Chris Kontos said it was an exciting program that would entertain all demographics.
“AFF is always proud to introduce new designers and events to keep the festival fresh and representative of what’s happening in the industry right now,” he said.
“Many of our favourite brands will also return to the runway, and we’ve still got some surprises in store.
“This year Couture Culture will have a bridal focus which is super exciting and will show the true talent and vision of our local designers who are known for their bespoke work.
“And SLOW Saturday’s fashion show and lunch is a revelation. Vogue Australia have a dedicated sustainability editor showing how important this issue is, so we are proud to be leading the conversation about vintage and leftover stock, sustainability and ethical choices right here in Adelaide.”
Adored and internationally revered couture brand Paolo Sebastian will open AFF for the first time in a spectacular collaboration with the Adelaide Symphony Orchestra. Showcasing the autumn/winter 2018-19 couture collection, The Nutcracker, that was recently launched in Paris, the ASO will perform the well-loved Tchaikovsky score live on the runway.
Following an incredibly successful debut in 2017, Vogue Festival presented by Vogue Australia will return to Adelaide during AFF, bringing two days of high-energy retail activity to Rundle Mall, Rundle Street and the city’s East End on October 19 and 20. Last year the popular precinct recorded $45 million in sales – a 21 per cent increase on usual activity – and 230,000 visitors over the two days.
Vogue Australia editor-in-chief Edwina McCann said Adelaide had demonstrated its commitment to the fashion, creative and retail industries.
“Adelaide is a city that continues to surprise and inspire in the fashion world – and the Vogue team has noticed more Adelaide-born brands, models and ideas grabbing global attention than ever before. We’re looking forward to our second Vogue Festival,” she said.
The Adelaide Fashion Festival presented by Mercedes-Benz Adelaide & Unley program will be live from 7pm on Tuesday 7 August.
Tickets are available from adelaidefashionfestival.com.au