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Footy finals tourism boost

AFL at Adelaide Oval
Jay Weatherill

Two home matches in the first round of AFL finals is a bonus for Crows and Power fans and a boost for the State’s economy.

The Government’s $535 million investment to transform Adelaide Oval into a world class stadium has seen crowd figures for AFL games grow by 44%.

Each year more interstate fans are making the journey to witness minor round games at the oval contributing to a 25% boost to hotel room nights and a 36% increase in accommodation revenue since the two clubs moved to their new home.

The Adelaide Oval redevelopment, along with the growth in small bars and our great local restaurant scene, provides a real destination experience for interstate footy fans.

Tonight’s game in particular is a bonus for city hotels, with many at full capacity, as they host both corporate and leisure guests.

And the benefits are set to continue with the Crows guaranteed a second home final which should again attract a bumper crowd.

Quotes attributable to Premier Jay Weatherill

It’s a proud moment for South Australia having both of our AFL teams playing in finals this weekend.

Adelaide Oval will be in its full glory, and we expect hundreds of interstate visitors to be flying in and spending on hotels, dining, transport and entertainment.

The finals will be a fantastic boost to our economy and local businesses, and we hope to see even stronger visitor numbers later in the month as finals progress.

Quotes attributable to Tourism Minister Leon Bignell
Our visitor economy is at a record high $6.3 billion which is fantastic news for tourism operators across the state, and the Adelaide Oval is part of that success story.

It is one of the best sporting facilities in Australia, and its central location is providing a major injection to city hotels, restaurants and other local businesses.

The stadium’s year round schedule of events and sporting fixtures is helping drive tourist investment in the city. Last month Holiday Inn Express opened in Hindley Street, adding an additional 245 rooms to the city’s accommodation mix.

Quotes attributable to Australian Hotels Association CEO Ian Horne
The AFL finals being held in Adelaide’s CBD is the icing on the already fabulous Adelaide Oval Stadium Cake.

The Adelaide Oval development has been the single biggest catalyst for greatly improved hotel occupancy increases and improved rates in recent years.

Increased occupancy and improved rates has encouraged further development of new hotel stock and refurbishments of existing properties.

All this adds up to more jobs for South Australians, more product and services purchased from local South Australian suppliers and a focus for State pride. The increased local, national and international investment in new and refurbished hotel product has added greatly to the economic flow on to the broader hospitality, retail and service sectors.