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Adelaide 500 officially launched with Aussie icons set to rock crowds

2018 Adelaide 500
Leon Bignell MP
Minister for Tourism

Tickets to the Adelaide 500 - the official opening round of the 2018 Virgin Australia Supercars Championship - are now on sale, with Aussie rock legends Cold Chisel set to wow crowds with a Friday night concert.

Celebrating its 20th anniversary with an action-packed weekend both on and off track, the 2018 Adelaide 500 has something for everyone with new cars, big name music acts and entertainment for the whole family.

Cold Chisel will return to their home State to headline the Friday night ‘Made in SA’ concert - personally hand-picking other SA-born acts to join them on stage, including Kasey Chambers and critically hailed rockers Bad//Dreems.

Other attractions on the track will include two new racing series - the Audi R8 LMS Cup Series and the highly-anticipated ECB SuperUtes Series - with both categories making their Australian racing debut at the Adelaide Street Circuit.

New ticketing options will provide even more value for fans of all ages, with free general admission entry for all children 14 and under with a paying adult, and more grandstand and single day ticketing options for adults, students, juniors and families.

Background
The State Government has invested an additional $70 million to market South Australia nationally and internationally, and to attract major events - ensuring fans will flock to the Adelaide 500, while millions more watch on TV around the country.

The 2018 Adelaide 500 will take place from Thursday 1 to Sunday 4 March, with Cold Chisel’s ‘Made in SA’ performance to be held Friday 2 March. Tickets now on sale via Ticketmaster.

Cold Chisel’s performance will be followed up with a yet to be announced Saturday night concert, before British superstar Robbie Williams takes to the stage for the big finish on Sunday night.

For more information visit www.adelaide500.com.au

Quotes attributable to Tourism Minister Leon Bignell
Next year marks the 20th anniversary of the Adelaide 500 and we’re celebrating both the past and future with some new additions to the racing circuit and some old favourites on the stage.

The anniversary edition is all about the fans – those who have loved and supported the event since its inception in 1999 as well as those who we hope will experience the event for the first time in 2018.

Our tourism industry supports jobs and businesses across the State and events such as the Adelaide 500 play an important role in generating income towards our record $6.3 billion visitor economy.

Held alongside the annual Fringe Festival and Adelaide Festival, the Adelaide 500 is a crucial component of South Australia’s Mad March. It’s the only event that regularly sells out accommodation throughout Adelaide and draws thousands of visitors into hotels, restaurants, pubs and bars all across the State.

What’s great about next year’s Adelaide 500 is we’re taking it one step further and supporting our local artists and showcasing South Australian talent to the world.

Tickets are on sale now so make sure you secure your spot for the fast-approaching Adelaide 500.