World Cup Cricket - unprecedented number of visitors from India

29 July 2015

Minister Leon Bignell
Minister for Tourism

The number of international visitors from India to South Australia has reached an all-time high, latest figures show.

The latest International Visitor Survey results released today by the Federal Government show South Australia attracted 17,000 visitors from India, in the 12 months to March this year.

Tourism Minister Leon Bignell said this was a rise of 90.1 per cent compared to the previous year and well above the national average of 25 per cent.

“The State Government capitalised on the chance to host four matches during the 2015 ICC Cricket World Cup and intentionally targeted the India versus Pakistan game,” Mr Bignell said.

“The World Cup generated $80 million into the state’s economy but the economic benefit for us went well beyond the massive tourism injection.”

Today’s figures also show we had a record number of 33,000 visitors from China, up 24.2 per cent on the previous year.

“China is a key market for South Australia and the State Government is focussing its efforts on promoting our tourism and trade opportunities.”

When adding the National Visitor Survey results to the International Visitor Survey results, the overall visitor economy totalled $5.4 billion to March this year - up 2.6 per cent on the previous year.

“International visitors are critical to the state’s economic growth which is why the State Government has invested $35 million over two years to attract visitors from overseas and interstate.

“While the statistics show there has been a slight decline overall, South Australia experienced the fourth highest year on record and our increased marketing investment is aimed at returning us to record levels.”

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