Women’s Australian Open Golf Tournament to be held in SA

16 November 2015

Minister Leon Bignell
Minister for Tourism

In a major coup, South Australia will hold the Women’s Australian Open Golf Tournament for
the next three years.

Tourism Minister Leon Bignell said the State Government worked tirelessly to secure the event
and South Australia will host the Australian Open in 2016, 2017 and 2018.

“More than 15,000 spectators are expected to view the Open at the Grange Golf Course from
February 18 to 21,” Mr Bignell said.

“In 2017, the Open will be held at the Royal Adelaide Golf Club, followed by the Kooyonga Golf Club in 2018.

“This is huge news for golf fans and for our visitor economy. The government’s plan is for
South Australia to be the long term home for the Women’s Australian Open, which is
sanctioned by the Ladies Professional Golf Association and Ladies European Tour.

“The 2016 event alone will deliver an estimated $3.7 million to our visitor economy and will
have massive flow on effect for hotels, taxis, hospitality and small businesses.

“We will also have international media exposure estimated to be worth more than $4.4 million.

“The Open will be broadcast on ABC and on channels in the United States, China, Korea,
Japan and the United Kingdom – streaming South Australia into more than 200 million
households around the globe.

“We will make the most of this opportunity and use the tournament to promote and market SA
into the homes of these potential tourists.

“In this year's State Budget we committed an additional $35 million to market South Australia
nationally and internationally and to attract major events.

“The visitor economy is worth $5.4 billion to our state and tourism employs 32,000 people. Our
goal is for it to reach $8 billion by 2020 and to create an extra 9000 jobs.

“Not only does today’s announcement reinforce the State Government’s plan to boost jobs
through tourism, it also puts the spotlight on women’s sport - which we support at all levels,
from grassroots to elite.”

The last time an Australian Open was held in South Australia was 1998 (men) and 1994

Golf Australia chief executive Stephen Pitt said he was thrilled to bring elite tournament golf back to South Australia.

"We think Adelaide will be a great venue, not only because of its pristine courses, but the enthusiasm shown by all parties involved – the government, clubs and state association – to host the event," Mr Pitt said.

"The Grange, Royal Adelaide and Kooyonga clubs are a perfect fit for the tournament. They each have wonderful golf courses and will provide a great theatre for the championship.

“A range of golf activation activities and programs will be developed to promote the event and to engage with the community including; junior programs, women’s programs and clinics.

The ISPS (International Sports Promotion Society) HANDA Women’s Australian Open is Golf Australia’s flagship event for female competitors.

The event will be promoted via Golf Australia’s partnership with Qantas and its Qantas Golf Club loyalty program to drive awareness of South Australia’s golfing assets.

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