Tourism generates $260 million for Adelaide Hills

26 August 2015

Minister Leon Bignell
Minister for Tourism

New data shows tourism contributed $260 million to the Adelaide Hills regional economy and directly employed 1100 people.

Tourism Minister Leon Bignell said the South Australian Regional Tourism Satellite Accounts Report shows tourism also indirectly employed 1,700 people.

The report, from July 2013 to June 2014, also outlines the significance of major tourism subsectors - retail trade, accommodation, food services and transport and the importance of indirect industries such as agriculture and processed food sectors.

“The visitor economy remains one of regional South Australia’s most important industries,” Mr Bignell said.

“The report shows how tourism fortunes are linked to the success of these other industries and how the potential for international dispersal into regional SA can significantly grow the tourism economy even further,” Mr Bignell said.

“This report is the first time such comprehensive analysis of the state’s regions has been compiled. Overall it shows tourism directly employed 32,100 South Australians in 2013-14 and of that, 11,700 people were directly employed by tourism in regional South Australia,” he said.

“There is also a further 14,900 indirect employees in regional SA, bringing the total of regional state tourism employment up to 26,600.

“The State Government knows the significance of the visitor economy in our regions.

“That’s why in this year’s State Budget we allocated an unprecedented $35 million over two years to promote South Australia to domestic and key international markets, to secure new major events and conferences and create thousands of tourism-related jobs.”

The funding includes $14 million on growing tourism marketing opportunities in China, India and South East Asia as well as traditional markets of the United Kingdom, Europe, the United States and New Zealand and $6 million on marketing campaigns to promote Adelaide and regional tourism experiences to the Australian market.

“The Chinese visitor market - the highest spending of all our international visitors - is absolutely critical to increasing employment in our regions.”

To read the report visit: http://www.tourism.sa.gov.au/research-and-reports/regional-tourism-profiles.aspx

 

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