Tour of Yorkshire and Santos Tour Down Under ride together

29 April 2016

Hon Leon Bignell MP
Minister for Tourism

The Santos Tour Down Under and Tour of Yorkshire have formalised a partnership which will ensure both events promote each other to a global audience.

The Memorandum of Understanding was signed last night at the opening event for the Tour de Yorkshire.

The Tour de Yorkshire is a UCI-approved 2.1 Europe Tour international cycle race held over three days starting from today.

The event is one of the biggest cycling races in the United Kingdom with some of the top international teams taking part and a one day women's race.

Background
In 2015 the first edition of the Tour de Yorkshire attracted over 1.5million spectators and a £50m boost to the regional economy.

The 2016 Tour de Yorkshire will be held from today until Sunday May 1, departing the town of Beverly for the start of Stage 1 and travelling 186km to the finish in Settle.

The Santos Tour Down Under will be promoted in Yorkshire from today with the Oppy the Kangaroo vehicle and small Australian road signs will be given away.

Quotes attributable to Tourism Minister Leon Bignell
This is a fantastic opportunity for the Santos Tour Down Under to work on a global scale and tell our story to the Tour of Yorkshire audience and vice versa.

We already have a strong relationship with Chief Executive, Welcome to Yorkshire, Sir Gary Verity, who has visited the TDU in the past and now we can continue to work together.

The 2016 Santos Tour Down Under injected a record $49.6 million into the state’s visitor economy and created 613 full-time equivalent jobs as well as attracting a record number of spectators with 795,000 lining the streets.

Today’s announcement is about further increasing awareness of both events, sharing knowledge and increasing our marketing on a global scale.

Quotes attributable to Chief Executive, Welcome to Yorkshire, Sir Gary Verity
The Tour de Yorkshire is just two years young and very successful, attracting huge crowds and benefit to the region but we also are keen to learn from others and share our knowledge.

Working in collaboration with the Santos Tour Down Under will provide us both with a global platform to promote our events.

I spent a day in the saddle at the TDU this year riding the Bupa Challenge Tour so have had the opportunity to experience the event first hand and understand how important the festival element is to cycling events.

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