The Project – broadcast live from Adelaide in Mad March

09 February 2016

Minister Leon Bignell
Minister for Tourism

The Project will be broadcast live around Australia from Adelaide for a week during Mad
March, Tourism Minister Leon Bignell has confirmed.

“The entire nation will have an insider’s view of our incredible city when The Project takes
Australia's festival capital to the rest of the country,” he said.

“With the Adelaide Fringe Festival, Adelaide Festival and WOMADelaide on at this time it is the perfect opportunity for hosts Carrie Bickmore, Waleed Aly and Peter Helliar to be here.

“The rest of the country will be able to see why South Australia was recently named the Best
Event State in the nation.”

The Project host Carrie Bickmore said she loved being in Adelaide in March.

“Adelaide knows how to put on a show for locals and visitors alike,” she said.

“Year in year out, there is such a buzz in the city with just so much going on.

“I’m thrilled that we can bring the show to Adelaide for an entire week, and also have some
down time at Glenelg beach”.

Mr Bignell said hundreds of thousands of viewers were expected to tune in to the Network Ten/
Roving Enterprises program.

“Tourism is a priority for the State Government and a key driver for the South Australian

“Our visitor economy is worth $5.4 billion and employs 32,000 people across the state.

“The State Government invested an additional $35 million in this year’s budget to market South
Australia nationally and internationally and to attract even more major events.

“We are committed to growing the visitor economy to $8 billion and creating a further 10,000
jobs by 2020.”

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