The Adelaide Fashion Festival Premier’s Design Award – Building careers for young South Australians

14 September 2015

It’s the first year of the Premier’s Design Award and the finalists have been announced today.

Events South Australia, managers of the Adelaide Fashion Festival presented by Mercedes-Benz Adelaide, has worked with TAFE SA to introduce the Premier’s Design Award, a program which ultimately sees one TAFE student receive a 12-month industry mentoring program.

The Premier’s Design Award encourages final year TAFE students, enrolled in the Fashion Program, to work on a competitive and creative project which will ultimately see one designer receive a 12 month mentoring program.

South Australian Premier, Jay Weatherill said, "The award creates an opportunity to get a head start in building a sustainable career in the fashion industry. We are so grateful to our fellow South Australian designers for offering up their time and expertise to assist these talented young designers.”

Students and TAFE SA have embraced the award positively, recognising it as a fantastic opportunity for up and coming designers to contribute to developing Adelaide’s expanding fashion industry.

Final year TAFE SA fashion students interested in participating were given the opportunity to produce detailed illustrations and present to a panel of five Adelaide Fashion industry mentors and TAFE SA representative Helen Jansson. The brief was to design women’s wear incorporating 70% supplied fabric and 30% of their own choosing.

The judging, which recently took place at TAFE SA, saw five finalists announced. They have been paired with five mentors as follows: Tiffany Stuckey will be mentored by Sally Phillips; Sophia McMahon will be mentored by Liza Emanuele; Paula Jago will be mentored by Paul Vasileff of Paulo Sebastian; Shiva Novifar will be mentored by Chris Kontos of TY-LR; and Nikki Stankovic will be mentored by Tiff Manuell.

The exciting initiative gives finalists access to industry leaders, whereby they will meet with their mentor twice during the 10-week project to receive support and feedback on their progress.

The winner will receive the opportunity to undertake a unique and complete 12-month mentoring program, which will cover all aspects of the fashion industry including strategy, sourcing, design and marketing.

Each finalist will receive 10 metres of the same black wool crepe kindly donated by the Australian Wool Innovation. Finalists will then have until 1 October to design and produce their garment or outfit.

The five finalists will showcase their designs on the runway at the Ready to Wear Parade at the
Published Arthouse on Thursday 22 October. The South Australian Premier, Jay Weatherill, will
announce the winner on the day.

2015 will be the first year the Adelaide Fashion Festival is owned and managed by the South Australian Government, through the South Australian Tourism Commission’s events arm, Events South Australia.

The Adelaide Fashion Festival presented by Mercedes-Benz Adelaide this year runs from October 22-25. For further information on the designers or the event, visit www.adelaidefashionfestival.com.au

For more media information please contact AFF publicists:
Cassie Barnes Young:
0418 576 931
cassie@beyoungpr.com.au

Gabrielle Leonello
0425 554 454
gabrielle@littlelion.com.au

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